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| 33. |
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| 34. |
- Jonsson, Pernilla
(author)
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Bomullstygets genombrott
- 2002
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In: Fataburen – Tyg överallt. - : Nordiska museets förlag, stockholm. - 91 7108 483 5
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Book chapter (other academic/artistic)
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| 35. |
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| 36. |
- Jonsson, Pernilla, et al.
(author)
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Capturing the full-circle brand experience. Eight insights into the future of retail.
- 2014
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Reports (other academic/artistic)abstract
- If you are a retailer or an e-commerce merchant, you could feel threatened by the digital revolution currently revamping the retail industry, or you could be excited by the potential for growth that lies ahead. Whether you jump at the chance of change – and reap the rewards – really depends on you. The shift of retail towards an omni-channel experience is changing how we view the branding of products and services. Digitized shopping is empowering consumers and changing their behavior, resulting in significant parts of the purchase process moving out of the store and into homes. In our research study for Centiro, we set out to investigate how and why the purchase process can be used to improve a company’s competitive edge. The research comprised an ethnographic study of consumers in their own homes and an online survey of 1000 consumers. This qualitative and quantitative approach has provided an insight into how online shopping is changing what it means to be a consumer. It leads us to the key question for our retail future: how is branding strategy affected when consumers adopt new digital purchase processes? We argue that the purchase process becomes a full-circle once the purchasing experience begins and ends in the consumer’s home. Based on consumers’ own opinions and their behavior, we have considered which parts of the purchase process need to be leveraged to become more competitive. Our eight insights are designed to help you to capture the potential of these new full-circle consumers.
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| 37. |
- Jonsson, Pernilla, et al.
(author)
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Comparison and transfer : a fruitful approach to national history?
- 2007
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In: Scandinavian Journal of History. - : Informa UK Limited. - 0346-8755 .- 1502-7716. ; 32:3, s. 258-280
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Journal article (peer-reviewed)abstract
- The aim of this article is to discuss how a combined comparative and transnational approach can widen our understanding of historical change. By using examples from the first wave of the women's movement in Sweden and Canada we argue that exploring national differences, investigating differences in class and political culture and finally even tracing the transfer of resources and ideas could open up for new perspectives in gender history. Comparisons of women's organizing in different countries, but within the same international organizations, could help us to discern common structures that otherwise tend to be regarded as unique in one national context. In addition, such an approach can help to highlight specific national opportunities, cultures or strategies influencing the outcome of women's organizing.
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| 38. |
- Jonsson, Pär, et al.
(author)
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Constrained randomization and multivariate effect projections improve information extraction and biomarker pattern discovery in metabolomics studies involving dependent samples
- 2015
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In: Metabolomics. - : Springer. - 1573-3882 .- 1573-3890. ; 11:6, s. 1667-1678
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Journal article (peer-reviewed)abstract
- Analytical drift is a major source of bias in mass spectrometry based metabolomics confounding interpretation and biomarker detection. So far, standard protocols for sample and data analysis have not been able to fully resolve this. We present a combined approach for minimizing the influence of analytical drift on multivariate comparisons of matched or dependent samples in mass spectrometry based metabolomics studies. The approach is building on a randomization procedure for sample run order, constrained to independent randomizations between and within dependent sample pairs (e.g. pre/post intervention). This is followed by a novel multivariate statistical analysis strategy allowing paired or dependent analyses of individual effects named OPLS-effect projections (OPLS-EP). We show, using simulated data that OPLS-EP gives improved interpretation over existing methods and that constrained randomization of sample run order in combination with an appropriate dependent statistical test increase the accuracy and sensitivity and decrease the false omission rate in biomarker detection. We verify these findings and prove the strength of the suggested approach in a clinical data set consisting of LC/MS data of blood plasma samples from patients before and after radical prostatectomy. Here OPLS-EP compared to traditional (independent) OPLS-discriminant analysis (OPLS-DA) on constrained randomized data gives a less complex model (3 versus 5 components) as well a higher predictive ability (Q2 = 0.80 versus Q2 = 0.55). We explain this by showing that paired statistical analysis detects 37 unique significant metabolites that were masked for the independent test due to bias, including analytical drift and inter-individual variation.
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| 39. |
- Jonsson, Pernilla, 1978, et al.
(author)
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Epidemiology of medication overuse headache in the general Swedish population
- 2011
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In: Cephalalgia. - : SAGE Publications. - 0333-1024 .- 1468-2982. ; 31:9, s. 1015-1022
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Journal article (peer-reviewed)abstract
- Aims: The aim was to estimate the prevalence of medication overuse headache (MOH) in Sweden and to analyze the occurrence of this disorder in different population groups. Methods: A total of 44,300 randomly selected individuals (55% women), aged 15 years and above, were interviewed in a national telephone survey, using a standardized questionnaire including the International Headache Society criteria for MOH and questions about sociodemographic factors, headache history and medication use. Results: In Sweden, 3.2% (95% confidence interval (CI) 3.1–3.4), n¼1428) suffer from chronic daily headache (CDH) and out of those, 56% (n¼799) have MOH. The prevalence of MOH is 1.8% (95% CI 1.7–1.9). The mean age of onset was higher among men than women as well as among those with tension-type headache as primary headache compared to those who originally had migraine. A multivariate analysis showed that socioeconomic factors such as having a low level of education and/or a low household income were associated with MOH. Conclusions: This is the first Swedish population-based study of MOH and we conclude that MOH is a significant public health problem in Sweden, as it is in other parts of the world.
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