| 1. |
- Dahlen, Micael, et al.
(author)
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Individuals’ Assessments of Their Own Wellbeing, Subjective Welfare, and Good Life: Four Exploratory Studies
- 2022
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In: International Journal of Environmental Research and Public Health. - : MDPI. - 1660-4601 .- 1661-7827. ; 19:19
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Journal article (other academic/artistic)abstract
- This paper reports on four exploratory online studies of how wellbeing and welfare are valued and perceived from a subjective, individual perspective. Study 1 (n= 707) compares individuals’ subjective ratings and correlations of the importance of the three wellbeing dimensions happiness, meaning in life, and a psychologically rich life, as well as their welfare. Study 2 (n= 679) factor-analyses the same four (five-item) wellbeing and subjective welfare constructs. Study 3 (n= 710) gauges how individuals’ global assessments of the three dimensions of wellbeing and of subjective welfare contribute to their assessments of living a good life, using stepwise regression analysis. Study 4 (n= 663) replicates the stepwise regression analysis with global measures of relative, rather than absolute, wellbeing and subjective welfare.
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| 2. |
- Colliander, Jonas, et al.
(author)
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Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions
- 2023
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In: Journal of Advertising Research. - : Advertising Research Foundation. - 1740-1909 .- 0021-8499. ; 63:1, s. 17-29
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Journal article (peer-reviewed)abstract
- This study investigates whether the subjective experiences of consumers are altered by exposure to others' ratings of the same experience. On the basis of theories of memory reconstruction and conformity, the authors conducted two experiments in Sweden and found that consumers' quality perceptions, ratings, and customer satisfaction were, indeed, affected by the postexperience viewing of others' ratings, in two different product categories. The findings reflect a desire to maintain a correct representation of reality in which people use others' ratings as an accuracy heuristic.
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| 3. |
- Dahlén, Micael, et al.
(author)
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Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?: Why Advertisers Should Consider Consumers' Physical Activity when Planning Ad Campaigns
- 2020
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In: Journal of Advertising Research. - : World Advertising Research Center. - 1740-1909 .- 0021-8499. ; 60:4, s. 417-425
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Journal article (peer-reviewed)abstract
- People increasingly are in motion when exposed to advertising, which begs the question, “Are moving consumers more influenced by advertising?” This article builds on grounded cognition—the premise that the body influences the brain—to show that physical activity has positive effects on attitudes and intentions toward an advertisement and a brand. Prompted by movement (e.g., exercise), these effects are caused by an increased state of physical arousal. This phenomenon is accentuated when the advertisement is less related to the arousing context, because people are not reminded of the source of the arousal. Implications for researchers and advertisers are discussed.
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| 4. |
- Dahlén, Micael
(author)
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It’s Time for TGA: Truly Good Advertising
- 2021
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In: Journal of Current Issues and Research in Advertising. - : Taylor & Francis (Routledge): SSH Titles. - 2164-7313 .- 1064-1734. ; 42:2, s. 123-131
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Journal article (peer-reviewed)abstract
- Good advertising is not enough anymore. With technological and societal progress, savvy consumers, and new media revenue models, advertising needs to be truly good to serve a purpose and to be allowed to live on. In this paper, I outline how truly good advertising (TGA) does not only produce equity for the advertiser, but also generates advertising equity to the benefit of the consumer, adds value to the media context and has a positive impact on society.
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| 5. |
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| 6. |
- Gajic, Vladan, et al.
(author)
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How do advertised prices affect consumers' financial well‐being and happiness?
- 2024
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In: Psychology & Marketing. - : John Wiley & Sons. - 1520-6793 .- 0742-6046.
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Journal article (peer-reviewed)abstract
- Commercial advertisements are intended to persuade consumers to purchase products, but their influence can often extend unintentionally and uninvitedly to noncommercial domains. Researchers have uncovered many such unintended ad effects—from lowered self‐esteem to increased empathy. This paper adds to the research on unintended ad effects by examining the variable of price in advertisements, and its influence on people's perceived (1) financial well‐being, (2) happiness, (3) time–money evaluations (4) proneness to prosocial behavior, and (5) calculative mindset. The first study was conducted on Swedish nationals through the Swedish national survey company, Nepa. The participants were exposed to advertisements with high versus low levels of prices. We find that those exposed to lower‐priced ads feel better off financially, and consequently happier, place relatively higher value on time over money, and are more likely to help a friend in need than those exposed to higher‐priced ads. The second study was conducted on a US sample using Prolific and further investigated the mechanism behind the effects found in the first study. In this study, we again find an effect of advertised prices on happiness, but not on the other dependent variables. The study results shed new light on the role of advertising and prices on consumer's appraisal of their own financial‐ and psychological well‐being.
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| 7. |
- Modig, Erik, et al.
(author)
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Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals: Does It Matter Whom You Ask?
- 2020
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In: Journal of Advertising Research. - : World Advertising Research Center. - 1740-1909 .- 0021-8499. ; 60:3, s. 324-336
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Journal article (peer-reviewed)abstract
- Research has shown the importance of advertising professionals' creativity assessments in achieving desired consumer responses. Consumers also assess the level of creativity in the advertisements they encounter, however, and their subjective creativity assessments may correlate positively with their reaction to the advertisement. Should advertisers and agencies focus on the creative judgments of the agency's professionals or of the client's customers? Recognizing and addressing both perspectives might increase the effectiveness of advertising campaigns.
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| 8. |
- Rosengren, Sara, et al.
(author)
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A Meta-Analysis of When and How Advertising Creativity Works
- 2020
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In: Journal of Marketing. - : SAGE Publications (UK and US). - 1547-7185 .- 0022-2429. ; 84:6, s. 39-56
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Journal article (peer-reviewed)abstract
- Although creativity is often considered a key success factor in advertising, the marketing literature lacks a systematic empirical account of when and how advertising creativity works. The authors use a meta-analysis to synthesize the literature on advertising creativity and test different theoretical explanations for its effects. The analysis covers 93 data sets taken from 67 papers that provide 878 effect sizes. The results show robust positive effects but also highlight the importance of considering both originality and appropriateness when investing in advertising creativity. Moderation analyses show that the effects of advertising creativity are stronger for high- (vs. low-) involvement products, and that the effects on ad (but not brand) reactions are marginally stronger for unfamiliar brands. An empirical test of theoretical mechanisms shows that affect transfer, processing, and signaling jointly explain these effects, and that originality mainly leads to affect transfer, whereas appropriateness leads to signaling. The authors also call for further research connecting advertising creativity with sales and studying its effects in digital contexts.
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| 9. |
- Thorbjørnsen, Helge, et al.
(author)
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Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
- 2020
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In: International Journal of Advertising. - : Taylor & Francis (Routledge): SSH Titles / Wiley: No OnlineOpen. - 1759-3948 .- 0265-0487. ; 39, s. 433-444
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Journal article (peer-reviewed)abstract
- The movie industry benefits financially from creating sequels with links to previous movies. Sequels build on the success of the original movie and generally attain high box office revenues and generate positive word-of-mouth. In the current study, however, the converse effect is investigated; namely how preadvertising a sequel may lead to bigger success for the current (original) movie. Three studies demonstrate that a preadvertised sequel makes the original movie seem more interesting and produces higher levels of satisfaction and word of mouth. Results suggest that entertainment brands likely benefit from preannouncing sequels and follow-up concepts already at the time of launch of the original movie.
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| 10. |
- Töndevold Liljedal, Karina, et al.
(author)
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Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising: How Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands
- 2020
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In: Journal of Advertising Research. - : World Advertising Research Center. - 1740-1909 .- 0021-8499. ; 60:2, s. 179-196
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Journal article (peer-reviewed)abstract
- Stereotyped occupational gender-role portrayals still are used frequently in advertising. Despite this, no previous research has examined their effects. Tentative findings from the advertising industry and some recent research suggest that other types of nonstereotyped gender-role portrayals in advertising can have a number of positive effects. This article corroborates these findings in three empirical studies that demonstrate the positive brand-related and social effects of nonstereotyped occupational gender-role portrayals in advertising on respondents, regardless of their gender. The findings also reveal that the positive effects of nonstereotyped occupational gender-role portrayals can be explained by signaling mechanisms. This article thus contributes to the literature on stereotyped gender-role portrayals as well as to the wider application of signaling theory and the growing research interest in how social and brand-related effects are connected.
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