| 1. |
- Zlatev, Jordan, et al.
(författare)
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Introduction : Cognitive semiotics comes of age
- 2016
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Ingår i: Meaning, Mind and Communication : Explorations in Cognitive Semiotics - Explorations in Cognitive Semiotics. - 9783631657041 - 9783653049480 ; , s. 9-28
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 2. |
- Blomberg, Johan, et al.
(författare)
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Non-actual motion: phenomenological analysis and linguistic evidence
- 2015
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Ingår i: Cognitive Processing. - : Springer Science and Business Media LLC. - 1612-4782 .- 1612-4790. ; 16:1, s. 153-157
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Tidskriftsartikel (refereegranskat)abstract
- Sentences with motion verbs describing static situations have been seen as evidence that language and cognition are geared toward dynamism and change (Talmy in Toward a cognitive semantics, MIT Press, Cambridge, 2000; Langacker in Concept, image, and symbol: the cognitive basis of grammar, Mouton de Gruyter, Berlin and New York, 1990). Different concepts have been used in the literature, e.g., fictive motion, subjective motion and abstract motion to denote this. Based on phenomenological analysis, we reinterpret such concepts as reflecting different motivations for the use of such constructions (Blomberg and Zlatev in Phenom Cogn Sci 13(3):395-418, 2014). To highlight the multifaceted character of the phenomenon, we propose the concept non-actual motion (NAM), which we argue is more compatible with the situated cognition approach than explanations such as "mental simulation" (e.g., Matlock in Studies in linguistic motivation, Mouton de Gruyter, Berlin, 2004). We investigate the expression of NAM by means of a picture-based elicitation task with speakers of Swedish, French and Thai. Pictures represented figures that either afford human motion or not (±afford); crossed with this, the figure extended either across the picture from a third-person perspective (3 pp) or from a first-person perspective (1 pp). All picture types elicited NAM-sentences with the combination [+afford, 1 pp] producing most NAM-sentences in all three languages. NAM-descriptions also conformed to language-specific patterns for the expression of actual motion. We conclude that NAM shows interaction between pre-linguistic motivations and language-specific conventions.
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| 3. |
- Stampoulidis, Georgios, et al.
(författare)
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A cognitive semiotic exploration of metaphors in Greek street art
- 2019
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Ingår i: Cognitive Semiotics. - : Walter de Gruyter GmbH. - 2235-2066. ; 12:1
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Tidskriftsartikel (refereegranskat)abstract
- Cognitive linguistic and semiotic accounts of metaphor have addressed similar issues such as universality, conventionality, context-sensitivity, cross-cultural variation, creativity, and “multimodality.” However, cognitive linguistics and semiotics have been poor bedfellows and interactions between them have often resulted in cross-talk. This paper, which focuses on metaphors in Greek street art, aims to improve this situation by using concepts and methods from cognitive semiotics, notably the conceptual-empirical loop and methodological triangulation.In line with the cognitive semiotics paradigm, we illustrate the significance of the terminological and conceptual distinction between semiotic systems (language, gesture, and depiction) and sensory modalities (sight, hearing, touch, smell, and taste). Thus, we restrict the term multimodality to the synergy of two or more different sensory modalities and introduce the notion of polysemiotic communication in the sense of the intertwined use of two or more semiotic systems.In our synthetic approach, we employ the Motivation and Sedimentation Model (MSM), which distinguishes between three interacting levels of meaning making: the embodied, the sedimented, and the situated. Consistent with this, we suggest a definition of metaphor, leading to the assertion that metaphor is a process of experiencing one thing in terms of another, giving rise to both tension and iconicity between the two “things” (meanings, experiences, concepts). By reviewing an empirical study on unisemiotic and polysemiotic metaphors in Greek street art, we show that the actual metaphorical interpretation is ultimately a matter of situated and socio-culturally-sensitive sign use and hence a dynamic and creative process in a real-life context.
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| 4. |
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| 5. |
- Zlatev, Jordan, et al.
(författare)
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Cognitive semiotics
- 2015
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Ingår i: International handbook of semiotics. - Dordrecht : Springer Netherlands. - 9789401794039 - 9789401794046 ; , s. 1043-1067
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Bokkapitel (refereegranskat)
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| 6. |
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| 7. |
- Zlatev, Jordan, et al.
(författare)
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The emergence of gestures
- 2015
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Ingår i: The Handbook of Language Emergence. - 9781118301753 - 9781118346099 ; , s. 458-477
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Bokkapitel (refereegranskat)
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| 8. |
- Clement, Jesper, et al.
(författare)
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Assessing information on food packages
- 2017
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Ingår i: European Journal of Marketing. - 0309-0566. ; 51:1, s. 219-237
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe purpose of this paper is to present an experimental study which aims at assessing the potentially misleading effect of graphic elements on food packaging. The authors call these elements potentially misleading elements (PMEs) as they can give customers false expectations. They are either highlighted numerical information (30 per cent fibre, 8 per cent fat, 100 per cent natural […]) or pictorial information with no relation to the product (e.g. images of happy people).Design/methodology/approachIn a combined decision task monitored by eye-tracking and a subsequence survey, the authors tested the impact of PMEs on common products. Combining different pairs of products, where one product had a PME, whereas the other did not, the authors could evaluate if preference correlated with the presence of a PME.FindingsThe authors found both types of PMEs to have analogous effects on participants’ preferences and correlate with participants’ visual attention. The authors also found evidence for a positive influence on a later explicit justification for the specific choice.Research limitations/implicationsThis study was conducted in a lab environment and solely related to health-related decisions. The authors still need to know if these findings are transferable to real in-store decisions and other needs such as high quality or low price. This calls for further research.Practical implicationsThe topic is important for food companies, and it might become a priority in managing brand equity, combining consumer preferences, loyalty and communicative fairness.Originality/valueUsing eye-tracking and retrospective interviews brings new insights to consumer’s decision-making and how misleading potentially occurs.
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| 9. |
- Louhema, Karoliina, et al.
(författare)
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Translating from monosemiotic to polysemiotic narratives : A study of Finnish speech and gestures
- 2019
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Ingår i: Sign Systems Studies. - 1406-4243. ; 47:3/4, s. 480-525
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Tidskriftsartikel (refereegranskat)abstract
- Human communication can be either monosemiotic or polysemiotic, depending on whether it combines ensembles of representations from one or more semiotic systems such as language, gesture and depiction. Each semiotic system has its unique storytelling potentials, which makes intersemiotic translation from one system to another challenging. We investigated the influence of the source semiotic system, realised in speech and a sequence of pictures, respectively, on the way the same story was retold using speech and co-speech gestures. The story was the content of the picture book Frog, where are you? A group of Finnish speakers saw the story in pictures, and another group heard it in matched oral narration. Each participant retold the story to an addressee and all narrations were video-recorded and analysed for both speech and gestures. Given the high degree of iconicity in depiction, we expected more iconic gestures (especially enactments) in the narratives translated from pictures than from speech. Conversely, we expected greater narrative coherence in the narratives translated from speech. The results showed that more iconic gestures were produced in the narratives translated from speech, but these were primarily not from the enactment subtype. As expected, iconic enactments were more frequent in the narratives translated from the story presented in pictures. The narratives produced by participants who had only heard the story did not have a greater variety of connective devices, but the type of devices differed slightly between the groups. Together with some additional differences between the groups that had not been anticipated, the results indicate that a story presented in different semiotic systems tend to be translated into different polysemiotic narratives.
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| 10. |
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