| 1. |
- Beer, Thomas, et al.
(författare)
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CAIPS: A Context-Aware Information Push Service in Tourism
- 2007
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Ingår i: Information and Communication Technologies in Tourism 2007Proceedings of the International Conference in Ljubljana, Slovenia, 2007 Sigala, Marianna; Mich, Luisa; Murphy, Jamie (Eds.). - Vienna, New York : Springer. - 9783211695647 ; , s. 129-140
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Konferensbidrag (refereegranskat)abstract
- A context-aware information push service provides the user with tailored information regarding her/his actual situation (the actual situation is also referred as context). This paper motivates and discusses the development of a context-aware information push service. A survey is presented motivating the implementation of such a system. Further, key requirements are identified leading to a description of the system architecture, thereby giving insight into how the requirements are tackled. Finally, the rule language which is used to formally declare push processes and the inference engine translating such rules into concrete push messages is explained in detail. The push service presented in this paper is part of the overall etPlanner system, a framework for mobile tourist guides
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| 2. |
- Beer, Thomas, et al.
(författare)
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Exploiting E-C-A Rules for Defining and Processing Context-Aware Push Messages
- 2007
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Ingår i: Advances in Rule Interchange and ApplicationsInternational Symposium, RuleML 2007, Orlando, Florida, October 25-26, 2007, Proceedings. - Heidelberg & Berlin : Springer. - 9783540759744 ; , s. 199-206
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Konferensbidrag (refereegranskat)abstract
- The focus of this paper is to show that the E-C-A paradigm offers an excellent approach for specifying the behavior of context-aware information push services. Such a service enables its operator to provide the users with tailored messages related to their current situation (context). The paper introduces CAIPS, an implementation of such a service for the tourism domain. The underlying E-C-A rules are presented and the design of the associated rule-engine is described. The engine’s rule-interpreter is based on event-notification services and the object-oriented query-language HQL. The paper further presents a graphical high-level editor which supports business-experts in “writing” the CAIPS E-C-A rules. The presented approach enables the rapid development of new tailored messages (related to the user’s context) without the need to modify the underlying application, i.e. without the trouble of writing new code for new message types.
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| 3. |
- Czemik, Thorsten, et al.
(författare)
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Test market Studies for Email Marketing : An Alpine Hotel Case Study
- 2008
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Ingår i: 4th Int. Conference: An Eterprise Odyssey: Tourism, Governance, and Entrepreneurship, University of Zagreb, Faculty of Economics, June, 2008. - Zagreb : Faculty of Economics & Business, University of Zagreb. - 953602523X ; , s. 1414-1425
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Konferensbidrag (refereegranskat)abstract
- The goal of the paper is to optimize the design of Email-Marketing campaigns for hotel companies on the base of a test market approach. For this aim first, a fractional-factorial design is employed to reduce the amount of test variables related to different versions of Email campaigns. Secondly, based on the Email Marketing Response Model proposed by Rettie and Chittenden (2002) a logistic regression is performed to identify the influence of the proposed variables on the click-through rate. Finally, the obtained results and further research questions are discussed.
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| 4. |
- Fuchs, Matthias, et al.
(författare)
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Adoption of E-mail Marketing in the Hotel Sector
- 2008
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Ingår i: Information and Communication Technologies in Tourism 2008 Proceedings of the International Conference in Innsbruck, Austria, 2008. - New York : Springer. - 9783211772799 ; , s. 279-290
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Konferensbidrag (refereegranskat)abstract
- The paper identifies determinants of adoption behavior concerning E-mail marketing in the hotel sector. Based on the technology adoption literature and data generated in 241 hotels, first, a logistic regression is performed to identify the drivers behind the usage decision. Secondly, by the use of linear structural equation models (SEM), the determinants of both adoption-intensity and adoption-intention are empirically deduced. Finally, managerial implications and research challenges regarding the issue of E-mail Marketing in tourism are discussed.
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| 5. |
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| 6. |
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| 7. |
- Fuchs, Matthias, et al.
(författare)
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Data Mining im Tourismus : Theoretische Grundlagen und Anwendungen in der Praxis
- 2009
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Ingår i: Praxis der Wirtschaftsinformatik. - 1436-3011. ; 270, s. 73-81
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Tidskriftsartikel (refereegranskat)abstract
- Der Beitrag zeigt theoretische Grundlagen und praktische Anwendungen des Data Mining für die Tourismusbranche auf. Nach einer Einleitung über die Bedeutung des Data Mining im Tourismus werden die wichtigsten Begriffe bestimmt. Abschnitt 2 liefert gängige Definitionen und skizziert das Konzept der Wissensexploration in Datenbanken. Anhand touristischer Beispiele wird auf den Begriff Web Mining eingegangen. Abschnitt 3 beschreibt die wichtigsten Aufgaben und Werkzeuge des Data Mining und streift Methoden zur Klassifikation, Schätzung, Vorhersage, Clusterbildung und Assoziation. Abschnitt 4 stellt praktische Anwendungen des Data Mining für die Tourismusbranche vor. Unter besonderer Berücksichtigung von künstlichen neuronalen Netzen, der Entscheidungsbaum- und Warenkorbanalyse wird Data Mining zur Ermittlung der Determinanten von Gästeloyalität, zur Kundensegmentierung und Klassifikation von Erstbesuchern sowie zur Optimierung der Reiseempfehlung für Reisebürokunden eingesetzt. Die Bedeutung von Data Mining im Tourismus wird durch die breite Verfügbarkeit von Werkzeugen, die enorm wachsenden Mengen an Content und das zunehmende - auch kurzfristige - Interesse an Analysen steigen.
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| 8. |
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| 9. |
- Fuchs, Matthias, et al.
(författare)
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eBusiness Readiness, Intensity and Impact : An Austrian Hotel Study
- 2009
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Ingår i: Information and Communication Technologies in Tourism 2009Proceedings of the International Conference in Amsterdam, The Netherlands, 2009. - Vienna, New York : Springer. - 9783211939703 ; , s. 431-442
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Konferensbidrag (refereegranskat)abstract
- ICT impact studies typically disregard infrastructural, organisational and environmental factors responsible for e-Business adoption. The paper presents an approach which shows how contextual factors determine both e-Business adoption and impact, respectively. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model the approach elucidates how the use of e-Business applications affects the performance of hotel businesses. Data gathered in the course of an online survey is analysed by linear structural equation models.
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| 10. |
- Fuchs, Matthias, et al.
(författare)
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eTourism Curriculum Development : A Destination Management Organisation Perspective
- 2007
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Ingår i: Information and Communication Technologies in Tourism, in Ljubljana, Slovenia, 2007. - Vienna, New York : Springer. - 9783211695647 ; , s. 523-535
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Konferensbidrag (refereegranskat)abstract
- The paper is presenting recent result from an information and communication technology (ICT) curriculum development project for the tourism industry, called etCurriculum. After specifying the objectives of the project the various development steps of a curriculum prototype are discussed. Based on Porter and Millar’s (1985) value chain model the specific (re-)qualification requirements of local tourism organisations in the knowledge field of ICT have been recorded by interviewing a representative number of destination management organisation employees. The curriculum prototype was adapted based on these results.
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