| 1. |
- Canadi, Michael, et al.
(författare)
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Application of QR Codes in Online Travel Distribution
- 2010
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Ingår i: Information and Communication Technologies in Tourism 2010. - Vienna, New York : Springer. ; , s. in print-
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Konferensbidrag (refereegranskat)abstract
- Mobile services support various situations in everyday life and with the spread of mobile internet and better equipped mobile devices mobile services are becoming increasingly important, especially in tourism. Mobile tagging, based on QR codes or similar approaches, offers a technique to increase the accessibility of mobile services. In this paper potential applications of QR Codes in tourism, and specifically within a cultural institution (the Mercedes-Benz Museum), are identified and prototypically implemented. In a second step, these application scenarios are evaluated within a test user study. Results show that both, usability and intention to use the services are potentially high and QR codes are able to provide additional comfort in accessing mobile content and services.
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| 2. |
- Fuchs, Matthias, et al.
(författare)
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E-Business Readiness, Intensity, and Impact : An Austrian Destination Management Organization Study
- 2010
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Ingår i: Journal of Travel Research. - : Sage Publications. - 0047-2875. ; 49:2, s. 165-178
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Tidskriftsartikel (refereegranskat)abstract
- The majority of today’s information and communication technology (ICT) impact studies disregard infrastructural, organizational, and environmental factors typically responsible for successful e-business adoption and use. This article proposes an empirical approach that shows how the mentioned factors determine both e-business adoption and the impact of information and communication technologies. The research framework is based on E. Rogers’ Innovation Diffusion Theory and is tested with survey data gathered in the Austrian destination management organization sector. By referring to K. Zhu and K. L. Kraemer’s (2005) e-business impact model, the proposed approach explicates how the use of e-business applications may positively affect the performance of tourism organizations. Online survey data are analyzed through a linear structural equation modeling approach.
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| 3. |
- Fuchs, Matthias, et al.
(författare)
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E-Business Readiness, Intensity, and Impact : An Austrian Destination Management Organization Study
- 2010
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Ingår i: Journal of Travel Research. - Thousand Oaks : SAGE. - 0047-2875 .- 1552-6763. ; 49:2, s. 165-178
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Tidskriftsartikel (refereegranskat)abstract
- The majority of today’s information and communication technology (ICT) impact studies disregard infrastructural, organizational as well as environmental factors typically responsible for successful e-Business adoption and use. The paper proposes an empirical approach which shows how the mentioned factors determine both e-Business adoption as well as ICT impact. The research framework is based on Rogers’ Innovation Diffusion Theory (1995) and is tested with survey data gathered in the Austrian Destination Management Organization (DMO) sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model the proposed approach explicates how the use of e-Business applications may positively affect the performance of tourism organizations. Online survey data are analysed through a linear structural equation modelling (SEM) approach
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| 4. |
- Fuchs, Matthias, et al.
(författare)
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Sustainable, Fair and Agreed - Financing DMOs in spite of the Global Economic Crisis : Some Evidences from Sweden
- 2011
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Ingår i: Coping with Global Climate Change. - Bolzano : EURAC. - 9783902811165 ; , s. 155-172
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Konferensbidrag (refereegranskat)abstract
- This study delivers some explanations for and evidence from DMOS’ financing systems based on membership fees. After having discussed social science theories explaining various aspects concerning DMO financing, case studies from three Swedish destinations are presented and alternative models for DMO financing are established. Finally, membership fees are exemplarily calculated by the proposed financing models based on the value-added concept. The goal to adapt and modify historically grown DMO charging systems towards greater fairness, financial sustainability and community commitment was partly reached
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| 5. |
- Höpken, Wolfram, et al.
(författare)
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Mobile Dienste für den Tourismus : Technischer Framework und exemplarische Instanziierung
- 2010
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Ingår i: M-Tourism<em> </em>. - Vienna : Gabler Verlag/GWV Fachverlage GmbH. - 9783834923622 ; , s. 223-236
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Mobile services support the tourist during all trip phases and increasingly supplement traditional information services. Due to their ubiquity, mobile services offer access to relevant information and services anytime and anywhere. This paper presents a technical framework for implementing mobile services as well as an exemplary instantiation in form of a mobile winter guide for the ski resort DolomitiSuperski. The application of the mobile guide in the winter season 2008/2009 showed high usage rates, thus, approving the relevance of mobile services in the usage context winter destination as well as the effectiveness of the developed framework. The second part of the paper presents the results of a usage analysis and discusses determinants of user satisfaction and potential usage-barriers.
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| 6. |
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| 7. |
- Pitman, Arthur, et al.
(författare)
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Web Usage Mining in Tourism : A Query Term Analysis and Clustering Approach
- 2010
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Ingår i: <em>Information and Communication Technologies in Tourism 2010</em>. - : Springer.
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Konferensbidrag (refereegranskat)abstract
- According to current research, one of the most promising applications for web usage mining (WUM) is in identifying homogenous user subgroups (Liu, 2008). This paper presents a prototypical workflow and tools for analyzing user sessions to extract business intelligence hidden in web log data. By considering a leading Swedish destination gateway, we demonstrate how query term analysis in combination with session clustering can be utilized to effectively explore the information needs of website users. The system thus overcomes many of the limitations of typical web site analysis tools that only offer general statistics and ignore the opportunities offered by unsupervised learning techniques.
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| 8. |
- Scholochow, Christina, et al.
(författare)
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ICT Efficiency and Effectiveness in the Hotel Sector : A Three Stage DEA Approach
- 2010
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Ingår i: Information and Communication Technologies in Tourism 2010. - New York : Springer.
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Konferensbidrag (refereegranskat)abstract
- A data envelopment analysis model is presented to investigate information and communication technology’s (ICT) efficiency and effectiveness in the Austrian hotel sector. The proposed three-stage procedure allows to evaluate both, allocative efficiency of expenses devoted to ICTS, the effectiveness of ICTS to maximise the level of output, and finally, to validate the model by relating total output to total input. In order to obtain a most comprehensive picture subjective assessments about adoption conditions and efficiency gains induced by ICTS are additionally considered. Data is gathered via online surveys in 2008 by addressing the managers of 3,600 Austrian hotels. Results show that the impact of ICTS on productivity gains is positive and significant. However, results also suggest that intermediate ICT adopters show lowest allocative efficiency compared to heavy and weak ICT adopters. Similarly, ICTS’ effectiveness in generating hotel revenues is proved only for heavy and weak ICT adopters.
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| 9. |
- Fuchs, Matthias, et al.
(författare)
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Successfully selling accommodation packages at online auctions - The case of eBay Austria
- 2011
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Ingår i: Tourism Management. - : Elsevier BV. - 0261-5177 .- 1879-3193. ; 32:5, s. 1166-1175
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Tidskriftsartikel (refereegranskat)abstract
- In this era of e-commerce online auctions have emerged as a valuable distribution channel (). Displaying low entry and exit barriers but also vast coverage rates, online auctions may effectively augment the distribution potential of hotel businesses. This paper identifies those factors that positively affect the final price level obtained in online auctions for hotel room vouchers. Based on data gathered at eBay comprising 53,406 auctions, linear structural equation modelling (SEM) was conducted to identify significant relationships between auction characteristics and the obtained final price for hotel room vouchers. By drawing on these results and through an example of the Austrian eBay platform, selling strategies for successfully listing accommodation packages at online auctions are proposed.
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| 10. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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A value co-creation perspective on customer-based brand equity model for tourism destinations : A Case from Sweden
- 2014
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Ingår i: Finnish Journal of Tourism Research (Matkailututkimus). - 1796-1300. ; 10:1, s. 8-24
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Tidskriftsartikel (refereegranskat)abstract
- This study aims at contributing to the development of the customer-based brand equity (CBBE) concept in a tourism destination setting by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming tangible, intangible and social destination resources into tourists’ value-in-use. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination. By implementing a web survey and using a linear structural equation modelling approach, the proposed model is empirically validated for the Swedish mountain destination of Åre. Results particularly show the significant contribution of customer benefits and value for money to create destination loyalty. The paper demonstrates that by monitoring unique destination and tourist-specific experience dimensions, destination management can control both the value-in-use for a customer and customer loyalty, thereby upgrade and evaluate its marketing strategy, and, finally, discover promising innovation potentials for highly experiential tourism products.
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