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The International Entrepreneurship: trends, Challenges, Achievements
- 2017
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Proceedings (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
- The 8th International Conference on The International Entrepreneurship: Trends, Challenges, Achievements was held from 6 to 9 June 2017 in the St. St. Constantin and Helena Resort, near Varna, Bulgaria. This Proceedings book includes some of the papers presented at the conference. Other has been directed to IRE journal Like the previous conferences, the 8th continued the tradition of a relatively small (boutique, as some of the foreign participants say) conference with a high professional level and a nice atmosphere for networking and relaxation. First of all, it is worth mentioning the contribution of our renown keynote speakers: – Prof. Eric Flamholtz (UCLA, Management Systems Consulting Corporation, USA) – Prof. David Smallbone (Kingston University, UK, Past President of the ECSB and ICSB) – Prof. Andrew Burke (Trinity Business School, Trinity College Dublin, Ireland, Editor-in-Chief of IRE) – Prof. Simon Bridge (Ulster University Business School, UK). Interesting presentations and lively discussions continued during the parallel sessions. Here are some of the presented reports, without underestimating the rest. We start with the winner of the Best Paper Award at the Conference Tanja Leppäaho (Finland), who presented her paper “Getting Embedded for and during Internationalization”. Prior to the conference, she received 2017 Bertarelli Family Best Paper Award from Babson College Entrepreneurship Research Conference (BCERC) together with Professor Sarah Jack from University of Lancaster School of Management as co-author of their research paper. By the opinion of the majority of the participants, BAMDE Conference in 2016 was a desirable professional and informal event with its own distinctive characteristics. That's why many participants are fans of the BAMDE Conference from many years. A very important feature of the conference, valid for 2017, is the pleasant atmosphere for networking, creating future scientific and business partnerships. The fact is that a number of participants have participated in several editions of the conference. We hope that all of these achievements will reflect even more on the next 9th and especially in the anniversary 10th conference
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A Longitudinal Investigation Of Business Angel Relationship Risk Mitigation Strategies Within Investments - A Three-dimensional Approach
- 2015
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Proceedings (redaktörskap) (refereegranskat)abstract
- Business angel (BA) investing is associated with various types of risks, where relationship risk often is highlighted as being especially critical (Fiet, 1995). Three investor strategies for mitigating relationship risks associated with BA investing in young private firms can be traced in the literature: (i) indirect control through monitoring and rewarding/punishing entrepreneur behavior and output, (ii) direct control through active involvement, and (iii) relying on mutual trust (Van Osnabrugge and Robinson, 2000; Maxwell and Lévesque, 2011). While early research in the field adopted a rather static view on BA categorization (Coveney and Moore, 1998; Sørheim and Landström, 2001), more contemporary research shows that BAs change investment roles across investments (Avdeitchikova, 2008; Lahti, 2011). However, whether BAs behave differently regarding risk mitigation within investments is less explored. This explorative study contributes to the opening of the black box of how BAs may shift risk mitigation strategies over time within single investments.
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Does a short brand story on the package affect consumers’ brand responses
- 2016
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Proceedings (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
- The persuasiveness of stories and their influence on consumers have been acknowledged within the fields of advertising, tourism, and services. Despite these findings, stories have not caught the attention that they deserve in the product and brand literature. Nothing indicates that stories would have less of an effect when applied to brands. It is especially intriguing that stories—of various kinds—have become ubiquitous on product packaging in practice. Yet there are no studies on the effect of such stories on the consumer’s response to the brand. Can it be taken for given that consumers will react more positively to a package when some of the brand information is presented in story form? Packages have limited space and are filled with information required by law, which is not the case for advertisements. Thus, findings from advertising cannot be directly applied to packing. Currently, there is scant empirical research that directly investigates the impact of short brand stories on consumer responses, and such research is particularly lacking on packaging, where stories are ubiquitously used in practice.This study uses a between-subjects experiment to test hypotheses pertaining to the impact of a short brand story communicated on a packaging on consumers’ brand responses. The chapter shows that a company originated short brand story, which is added to the marketing communication of an existing, fast-moving consumer brand packaging produces a higher level of on brand attitude, perceived value, and behavioral intentions as opposed to when no story is present.
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