| 1. |
- Kordestani, Arash, et al.
(författare)
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Emerging trends in sustainability research: a look back as we begin to look forward
- 2015
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Ingår i: International Journal of Environment and Sustainable Development (IJESD). - : InderScience Publishers. - 1474-6778 .- 1478-7466. ; 14:2, s. 154-169
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Tidskriftsartikel (refereegranskat)abstract
- This research is a content analysis of 1502 peer-reviewed articles on sustainability. The aim is to investigate emerging themes and trends in this area of research and move towards recommendations for researchers to consider when developing their work in sustainability research. By exploring and tracking sustainability literature in the business and management disciplines over a 20-years period, patterns emerge that could provide a better understanding of the trends within authorship, research topic, and the themes and concepts being studied. One interesting contribution of this study is introducing the concept of the “4Ps of sustainability research,” which emerges by reviewing this area over time. The results suggest that the evolution of sustainability research can be summarized in organizations and firms moving from Principles and Policy towards Practice and Performance during over 20 years of sustainability efforts. This paper also discusses the creation of sustainability value and evolution of businesses to sustainability knowledge centers. It adds to the related literature, by proposing a new way of categorizing sustainability research over time, and introducing a framework for theory building in this area of research.
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| 2. |
- Styvén, Maria, 1969-, et al.
(författare)
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Who am I if you can’t see me? : The “self” of young travellers as driver of eWOM in social media
- 2018
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Ingår i: Journal of Tourism Futures. - : Emerald Group Publishing Limited. - 2055-5911 .- 2055-592X. ; 4:1, s. 80-92
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe purpose of this paper is to analyse factors influencing the propensity to share travel experiences in social media during a trip, across a sample of Millennial and Generation Z consumers in three different countries.Design/methodology/approachAn online survey was sent to consumers between 16 and 30 years in Sweden, UK and India. Structural equation modelling and multigroup analysis was conducted to compare results between countries and generations.FindingsYoung travellers’ need for uniqueness (NFU) and opinion leadership (OL) with regard to travel tends to increase their propensity to share travel experiences in social media during a trip. Reflected appraisal of self is strongly related to NFU and OL and may therefore indirectly influence the propensity to share. Some differences were found between generations and countries.Research limitations/implicationsFuture research could consider comparisons between travellers from younger and older generations. The hypotheses formulated in this study could be tested in other countries. Further adaptions or extensions of existing NFU scales to fit in the travel and tourism context are suggested.Practical implicationsMillennial and Gen Z consumers will constitute an increasing part of travellers and visitors in the future. Through a better understanding of their behaviour, tourism managers can design strategies to engage them and increase electronic word-of-mouth (eWOM).Originality/valueThis study contributes by addressing the lack of research on “self”-related drivers of eWOM in general social media during the trip, and by providing an international perspective through cross-cultural comparisons.
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| 3. |
- Sattari, Setayesh, et al.
(författare)
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Preferences of young news consumers : a conjoint analysis
- 2015
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Ingår i: Ideas in Marketing. - Cham : Springer. - 9783319109503 - 9783319109510 ; , s. 595-598
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Konferensbidrag (refereegranskat)abstract
- As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers. Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers? Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy. Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world.
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| 4. |
- Deraz, Hossam, 1971-
(författare)
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Assessments of Advertisements on Social Networking Sites
- 2016
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. Most of the existing studies on assessing SNSAs have focused on Ducoffe’s (1996) model with its three variables, and they have ignored other related variables like the credibility value and interactivity value of the advertisement, which are more logically related to SNSAs than the traditional ads. Moreover, most of these studies have been skewed towards younger users and have ignored the social networking site (SNS) users from other age categories. Finally, previous studies about the assessment of SNSAs have depended on data collected from users of popular SNSs and ignored active users from the brand communities (fans of brands on SNSs). In this thesis, the present author has emphasized these three points as the major gaps in the literature about assessing SNSAs. Moreover, to deepen our understanding of how SNS users assess SNSAs this study presents the research findings of three published papers with three different purposes and with different levels of analysis.The first article aimed to extend Ducoffe’s (1996) model – which was used in the previous literature in assessing SNSAs – by considering the ads’ credibility and interactivity values in addition to Ducoffe’s (1996) three variables of information value, entertainment value, and irritation value. A multiple regression analysis was used to test the modified model, and based on the regression analysis of testing the five predictors, the model without the irritation value had the best coefficient of determination (R2). Moreover, coefficient analysis to test the given hypothesis and to determine the coefficients of the predictors was used. According to this survey study, the four primary variables that predicted the consumers’ assessment of the SNSAs were the information value, entertainment value, credibility value, and interactivity value. As perceived by the SNS users, the interactivity value was the strongest among the four predictors.Based on the unexpected result ofthe irritation value of the first paper, the second paper focused on testing the extended model of the assessments of SNSAs as perceived by a different research population, in this case, brand communities’ consumers (BCCs). Based on the regression analysis of testing the five predictors, the model with the five predictors had the best coefficient of determination (R2). The coefficient analysis was used to test the given hypothesis, to determine the coefficients of the five predictors, and to form a construct equation for assessing the SNSAs. Based on this survey study, the four variables with significant positive effects on the consumers’ assessment of SNSAs were informativeness, entertainment value, credibility value, and interactivity value, while the fifth dimension (irritation value) had a significant negative coefficient on the consumers’ assessment of SNSAs. Moreover, that study provided a deeper understanding of how the BCCs assess SNSAs, and it contributed to identifying the main characteristics ofthe BCCs on an SNS.The third paper focused on exploring the effect of national culture on the consumers’ assessment of SNSAs. The cultural features of the respondents in that study gave additional evidence about how a nation’s cultural characteristics can influence the consumers’ assessment of SNSAs. This study helped to identify how SNS users from Egypt, the Netherlands, and the United Kingdom assess SNSAs. In this study, one-way analysis of variance with post hoc tests was used to compare the assessments of the three nations. Based on the empirical findings of this survey study, the three groups had significant difference F-ratios for their perception of four of the five variables for assessing SNSAs. Their perceptions of the entertainment value did not significantly differ between the three groups while the interactivity value had the strongest F-ratio.The overall purpose of this study was to deepen our understanding of how SNS users are assessing SNSAs in different settings by considering SNS users, BCCs, and others from various nations. All of the studies presented here have focused on variables for assessing the ads that have been used by other researchers in different research contexts.
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| 5. |
- Deraz, Hossam, 1971-
(författare)
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Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)
- 2018
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. A sequential explanatory strategy using mixed methods was the primary approach used to explain and interpret the quantitative results, by collecting and analyzing follow-up qualitative data. Consequently, this study started by doing a systematic literature review to identify the related factors, followed by a conceptual study to provide an extended conceptual framework that connected consumer beliefs to their sources of gratifications from using SNSs. That conceptual framework was partially examined in three survey papers to test the effects of its five belief factors (information value, entertainment value, irritation value, interactivity value, and credibility value) on assesments of advertisement value on SNSs. The three survey papers found that these five belief factors have significant effects on assessments of advertisement value on social networking sites. However, those effects varied according to consumers’ cultural backgrounds. The three survey papers were then followed by a qualitative focus group study to give a deeper explanation, and to discover the underlying reasons behind consumers’ assessment of advertisement value. That focus group study confirmed the role of culture in assessing the value of advertisements, and it gave deeper explanations behind the reasons for that variance in assessments of advertisement value within the context of social networking sites from one research population to another. In general, this study contributes to the understanding of consumers’ assessments of advertisements on social networking sites. It offers a new approach by connecting consumers’ gratifications from using social networking sites to their assessment of advertisement value. In turn, it helps to reflect a number of valuable insights that can be utilized by both researchers and marketers in order to understand how the addressed factors enhance consumers’ assessments by testing the contribution of credibility, interactivity value, social influence, pre-purchase search motivation, and cultural backgrounds, in addition to previously tested variables: information value, entertainment value, and irritation value.
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| 6. |
- Brown, Terrence, 1962-
(författare)
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An Evaluation of Crowdsourcing as a Tool for Marketing Activities
- 2019
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. The overall purpose of this thesis is expressed as: To explore and describe the use of crowdsourcing within the field of marketing. More specifically, the primary purpose of the thesis is to understand better - How crowdsourcing can be used as a marketing tool. This thesis aims to illuminate the gap in the extant marketing literature by reviewing current academic knowledge surrounding crowdsourcing and marketing. The use of the crowd as a marketing tool is growing primarily because of the advent of the Internet; however, as technology continues to advance the possibilities, challenges and side effects of crowdsourcing also change. These also need to be investigated continually. More specifically as digital marketing moves from a Web 2.0 environment to a Web 3.0 environment there will be new opportunities as well as pitfalls. As a result, new and relevant marketing problems exist at the nexus of crowdsourcing and marketing.The research problem is sub-divided into the following four research questions:RQ1: To what extent are crowdfunding platforms accessible to organizations as a marketing channel and, if so, what role can these platforms play?RQ2: How will the shift from Web 2.0 (and active-user input) to Web 3.0(and passive-data/sensor–based input) impact the new opportunities/product development process?RQ3: How can user-generated content help firms make strategic decisions about new business opportunities? RQ4: How is the evolution of crowdsourcing impacting information externalities and consumer privacy and how is this impacting marketing? This research is further divided into two sections. The first part investigates marketing activities specifically new opportunities/product development, advertising and promotion, and marketing research. The second section focuses on one of the possible repercussions of crowdsourcing in the marketing process. Most research on crowdsourcing focuses on the first section (i.e., the marketing activities) and how crowdsourcing is a positive marketing tool. Much less research aims its attention on the consequences and/or potential negative aspects of crowdsourcing.This thesis consists of two published papers and two studies. Each project handles one of research questions. The first two papers and the first study focus on three marketing activities (i.e., advertising, promotion and sales, new product and service development, and market research). The second study focuses on one of the possible consequences of the growth of crowdsourcing as a tool in the marketing process.While each paper and study has its own individual contributions, the overall contribution of this study is multi-fold. First, it develops a definition of crowdsourcing as: a tool or process by which the firm can increase or expand the resources to which it has access to by using the collective effort of a group of individuals or organizations. Second, as a result of these four research projects, crowdsourcing can further be seen as a situational, contextual and flexible tool that can be used in many different organizational contexts. The specific context for this thesis is marketing and as a result, crowdsourcing can play a wide variety of marketing roles.
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| 7. |
- Ek Styvén, Maria, 1969-, et al.
(författare)
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Impulse buying tendencies among online shoppers in Sweden
- 2017
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Ingår i: Journal of Research in Interactive Marketing. - : Emerald Group Publishing Limited. - 2040-7122. ; 11:4, s. 416-431
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.Design/methodology/approach: Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.Findings: Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty.Practical implications: The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future.Originality/value: The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.
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| 8. |
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| 9. |
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| 10. |
- Foster, Tim
(författare)
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Activity: Get to the Point!
- 2015
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Konferensbidrag (populärvet., debatt m.m.)abstract
- Lecture during welcome week for new, incoming students at LTU on how to give good group presentations.
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