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- Aagerup, Ulf, 1969-
(författare)
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The influence of real women in advertising on mass market fashion brand perception
- 2011
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Ingår i: Journal of Fashion Marketing and Management. - Bingley : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 15:4, s. 486-502
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how.
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| 4. |
- Achtenhagen, Leona, 1969-, et al.
(författare)
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Frühe Internationalisierung eines Unternehmens im Hochtechnologiebereich - Treiber und Hindernisse
- 2011
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Ingår i: Zeitschrift für KMU und Entrepreneurship. - Berlin : Duncker & Humblot. - 1860-4633 .- 1865-5114. ; 59:2, s. 125-140
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Tidskriftsartikel (refereegranskat)abstract
- SMEs in high-technology industries, such as life sciences, face a fundamental challenge. On the one hand, i.a. high product development costs push firms to early-stage internationalization to speed up the amortization of those investments. On the other hand, a number of factors constitute hinders to internationalization, such as insufficient endowments with financial resources and the need to adapt to local regulations, which differ between countries. To date, little is known about how SMEs in practice master this challenge. Based on a longitudinal, in-depth case study of a young company from a high-technology sector, this paper aims at providing a better understanding of early internationalization processes of startups in these industries. This paper is closely linked to practice, while at the same time is contributing to the literature on international entrepreneurship.
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| 7. |
- Achtenhagen, Leona, et al.
(författare)
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"Surfing the Ironing Board" - The representation of women’s entrepreneurship in German newspapers
- 2011
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Ingår i: Entrepreneurship and Regional Development. - : Taylor & Francis. - 0898-5626 .- 1464-5114. ; 23:9-10, s. 763-786
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Tidskriftsartikel (refereegranskat)abstract
- Despite extensive attempts to enhance women's entrepreneurship in Germany, a gender gap continues to exist. This article sets out to analyse the representation of women's entrepreneurship in German media, by analysing how it is depicted in newspapers and how this changes over time. Images transported in media might regulate the nature of women's entrepreneurship, as they contain information about ‘typical’ and ‘socially desirable’ behaviour of women as well as of entrepreneurs. This article contributes to developing an understanding of the relevance of media representation of the entrepreneurship phenomenon for influencing the propensity towards entrepreneurial activity.
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| 8. |
- Adolfsson, Margareta, 1950-, et al.
(författare)
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Everyday Life Situations for Child Participation
- 2011
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Ingår i: Third ISEI Conference.
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Konferensbidrag (refereegranskat)abstract
- Child Participation is defined by the International Classification of Functioning, Disability and Health forChildren and Youth (ICF-CY) as involvement in life situations but knowledge on children´s specific everydaylife situations (EDLs) is lacking. Professionals in early intervention services need a structured tool to identifyand assess child participation in everyday life situations. It should support children with disabilities indescribing what matters most for them in intervention planning. With the long term goal to create ICF-CY codesets, EDLs were identified by a systematic literature search for measures of performance or participation andby collecting professional opinions on EDL and participation. Information was linked to the ICF-CY andtriangulated with research exploring family opinions. Most items in measures were linked to moving around,play, and recreation and leisure. The six measures of performance and six of participation differed regardingcontent and content dependent on age group.Descriptions on EDLs from 297 professionals were linked to ICF-CY codes. Frequent linkages were Self-care,such as eating and hygiene; Major life areas, such as play and education; and Relationships, but also sleep. Byrelating EDLs directly to predefined ICF-CY categories in the ICF-CY component Activities and Participation,five EDLs across categories were identified based on responses from 207 professionals. These concernedsleep, communication, dressing, family relationships and play. Some differences emerged dependent onparticipants’ culture and on age group. A triangulation between professional and family opinions concerningEDL’s revealed relatively high agreement. As a final result, a set of approximately 12-15 everyday lifesituations is expected to be identified in this study to be used for development of code sets.
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| 9. |
- Adolfsson, Margareta, 1950-, et al.
(författare)
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Identifying child functioning from an ICF-CY perspective : everyday life situations explored in measures of participation
- 2011
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Ingår i: Disability and Rehabilitation. - : Informa UK Limited. - 0963-8288 .- 1464-5165. ; 33:13-14, s. 1230-1244
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Tidskriftsartikel (refereegranskat)abstract
- Purpose. This study was part of a larger work to develop an authentic measure consisting of code sets for self- or proxy-report of child participation. The aim was to identify common everyday life situations of children and youth based on measures of participation. Method. The study was descriptive in nature and involved several stages: systematic search of literature to find articles presenting measures for children and youth with disabilities, identifying measures in selected articles, linking items in included measures to the ICF-CY, analysing content in measures presented as performance and participation and identifying aggregations of ICF-CY codes across these measures. Results. A large number of measures for children and youth with disabilities were identified but only 12 fulfilled the inclusion criteria. A slight distinction in content and age appropriateness appeared. Measures presented as performance covered all the ICF-CY Activities and Participation chapters, whereas measures presented as participation covered five of nine chapters. Three common everyday life situations emerged from the measures: Moving around, Engagement in play and Recreation and leisure. Conclusion. Only a small number of life situations for children and youth emerged from items in selected measures, thus, other sources are needed to identify more everyday life situations.
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| 10. |
- Aghaee, Naghmeh M., 1984-, et al.
(författare)
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Choosing open source software : Strategies behind and reasons for municipalities’ use of Open Office
- 2011
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Konferensbidrag (refereegranskat)abstract
- The purpose of the study was to explore the strategies and reasons for Swedish municipalities to migrate from proprietary office applications, such as Microsoft Office, to the use of the open source software OpenOffice. We performed a comparative case study of three Swedish municipalities in the region of Västra Götaland currently implementing or planning to implement OpenOffice; Alingsås, Falköping and Kungälv. The methods of data collection used in the study were semi-structured interviews with IT managers, such as IT strategists and Chief Information Officers (CIOs), in each municipality, and document analysis.The findings of the study indicated that one of the municipalities had an IT strategy including strategies for use of open source software. The second municipality planned implementation of OpenOffice but were “between IT strategies”, as the current IT strategy hadn’t been updated for some years. The third municipality had abolished IT strategies, as the difficulties of anchoring strategies on all levels of the organisations were too large. Instead, operative guidelines concerning i.e. the use of open source software were used in IT management. The main driver of implementing OpenOffice was to lower IT costs. The IT managers were well aware of the fact that open source software is not entirely free of cost, but estimated the total cost of ownership of OpenOffice to be less than for Microsoft Office. Perceived barriers of implementation and use of OpenOffice were lack of standardisation with current administrative and enterprise systems used in the municipalities as well as a general lack of knowledge and familiarity with open source software among staff. There were also a genuine concern over the possibility of the community of OpenOffice developers leaving the program and its users to embark on new open source software project. The traditional relationship between systems suppliers and customers was perceived to disappear and be replaced with a much more uncertain business relationship. Further research in a larger number of Swedish municipalities is needed in order to increase the understanding of the circumstances of migration to open source software in municipalities.
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