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Sökning: (WFRF:(Emmoth Anna)) > (2014)

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1.
  • Elbe, Jörgen, et al. (författare)
  • The use of rhetoric in legitimation strategies when mobilizing destination stakeholders
  • 2014
  • Ingår i: Journal of Destination Marketing & Management. - : Elsevier BV. - 2212-571X .- 2212-5752. ; 3:4, s. 210-217
  • Tidskriftsartikel (refereegranskat)abstract
    • Organizations need to gain legitimacy from their stakeholders in order to be able to attract resources. This is of particular importance for organizations that are highly dependent on other actors in their environment. This holds especially true for Destination Management Organizations (DMOs) since DMOs are dependent on a number of different stakeholders in order to be able to carry out their tasks. Legitimacy may therefore be seen as the most critical asset for this kind of organization. It is argued in this paper that gaining legitimacy through the use of rhetoric is a useful strategic approach that a DMO may adopt in order to mobilize support and resources from its stakeholders. To gain legitimacy by using rhetoric - to be able to conform to, adapt to, convince and even manipulate the institutional logic of important stakeholders - becomes an essential strategic approach. An analytical model on legitimation strategies by the use of rhetoric for DMOs has been developed. The model is illustrated by means of a case study of a regional destination development project in central Sweden. (C) 2014 Elsevier Ltd. All rights reserved.
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2.
  • Emmoth, Anna, et al. (författare)
  • Interpartner legitimacy effects on cluster inititiative formation and development processes
  • 2014
  • Ingår i: European Planning Studies. - London : Informa UK Limited. - 0965-4313 .- 1469-5944. ; 23:5, s. 892-908
  • Tidskriftsartikel (refereegranskat)abstract
    • In spite of the growing interest in cluster initiatives (CIs) as a means of regional development, there are still few studies of CIs that offer an inside perspective. This article takes such an inside perspective, focusing on the internal legitimacy aspects of the formation and evolving processes of CIs. We propose the inclusion of interpartner legitimacy effects in order to better understand the formation and development of CIs. A case study method is applied on a Swedish CI in the tourism industry. Faced with the situation that their region was lagging behind other Swedish regions in the development of tourism, the actors were spurred to promote a CI. Its central purposes were to consolidate the regional tourism industry, strengthen the regional brand and to establish the entire region as a single coherent destination. This paper contributes to the research body of regional development and CIs by showing how different types of interpartner legitimacies hinder and facilitate the CI process.
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Emmoth, Anna (2)
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