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Sökning: (WFRF:(Falasca Kajsa)) > (2015-2019)

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  • Bolin, Niklas, 1977-, et al. (författare)
  • Reaching the Voter : Exploring Swedish Political Parties’ Assessment of Different Communication Channels in Three National Election Campaigns, 2010–2018
  • 2019
  • Ingår i: Statsvetenskaplig Tidskrift. - 0039-0747. ; 121:3, s. 347-365
  • Tidskriftsartikel (refereegranskat)abstract
    • The mediatization of politics denotes a long-term process through which politicalactors have become increasingly dependent on news media, the key mechanismbeing the adaptation to news media and news media logic by political actors. Oneaspect of this is related to how political parties communicate during election cam-paigns, and how important they perceive different communication channels to be.Against this background, the purpose of this study is to explore the assessment ofdifferent communication channels in election campaigns by political parties overtime. This study analyses the ways in which political parties value the importanceof traditional news media, social media and traditional methods for communica-tion with voters during election campaigns. The empirical material covers the 2010,2014 and 2018 Swedish national elections, enabling us to make comparisons withinthe same national context as well as to explore their development over time. Theresults indicate that news media is still considered the most important communi-cation channel, although social media is levelling the field.
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  • Falasca, Kajsa, 1976-, et al. (författare)
  • Exploring Digital Political Labour : political public relations and the exploitation of social media engagement
  • 2017
  • Konferensbidrag (refereegranskat)abstract
    • This paper posits the notion of digital political labour (DPL) as a rewarding concept for the analysis of political public relations and social media. Numerous studies conclude that the engagement, dialogic and social affordances of social media have not yet been realized. But despite the lack of direct interaction, active audiences are, by their own actions in social media, taking part in DPL since audiences do not only receive political messages but contribute significantly with their own user-generated content. This empirical data in this study is from the official Facebook pages of Swedish political parties during the 2014 national election campaign. The results show that most of the communications work is actually performed by the audiences, and not by the parties themselves. This study highlight two important dimensions of DPL where users constitute targets and carriers of advertising as well as audiences whose free labour generates political campaign content.
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