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14 röster kring samhällsstudier och didaktik
- 2014
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Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
- 14 röster kring samhällsstudier och didaktik är enantologi tillkommen som ett resultat av en pågåendeutvecklingsprocess av samhällsämnenas didaktik vidforskningsplattformen Samhällsstudier och didaktikvid Högskolan för lärande och kommunikation (HLK),Högskolan i Jönköping. I boken presenterar 14 forskarefrån ett flertal samhällsdiscipliner olika aspekter på problematikenkring samhällsundervisningens villkor iskolan eller på akademisk nivå. Artiklarna är ordnadeefter fyra teman:kring samhällsundervisningens innehålloch metod i skolan;kring akademisk samhällsvetenskapligkunskapsutveckling;kring medier och samhällsundervisning;kring sambandet samhälls- och skolförändring.Avsikten med texterna är dels att de ska kunna användasinom den akademiska undervisningen, delsatt de ska ses som diskussionsinlägg i den pågåendedebatten om utbildningens villkor och kvalitet. Bokenriktar sig främst till forskare och studenter inom samhällsvetenskapoch lärarutbildning men även till demsom är allmänt intresserade av samhälls- och utbildningsfrågor.
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- Aagerup, Ulf, 1969-
(författare)
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The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
- 2010
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies.The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.
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- Aagerup, Ulf, 1969-
(författare)
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The influence of real women in advertising on mass market fashion brand perception
- 2011
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Ingår i: Journal of Fashion Marketing and Management. - Bingley : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 15:4, s. 486-502
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how.
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- Aagerup, Ulf, 1969-
(författare)
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To sell or not to sell : Overweight users’ effect on fashion assortments
- 2010
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Ingår i: Journal of Brand Management. - Basingstoke : Palgrave Macmillan. - 1350-231X .- 1479-1803. ; 18:1, s. 66-78
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Tidskriftsartikel (refereegranskat)abstract
- Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.
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- Abalo, Ernesto, 1982-
(författare)
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Class as deviance : constructing the support for and opposition against Hugo Chávez
- 2011
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- By applying the methods of Critical Discourse Analysis this paper aims to explore how ideology works within the discursive construction of class, in the representation of the supporters and opponents of the government of Hugo Chávez in Venezuela. News items from New York Times (US), El País (Uruguay) and Dagens Nyheter (Sweden) constitute the analyzed material. The paper argues that class-markers are important in the representation of government supporters, whom many times are constructed as belonging to the poorer sectors of society. Class is however less explicit in the representation of Chávez-opposition, which in fact is lead by elite groups. It is therefore argued that class in this context becomes a marker of deviance, which in turn works ideologically in legitimizing oppositional groups and disqualifying the support for Chávez’ government.
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- Abalo, Ernesto, 1982-
(författare)
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Constructing (Il)Legitimate Democracy : Populism and Power Concentration in Newspaper Discourse on Venezuela
- 2014
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Ingår i: tripleC. - 1726-670X. ; 12:2, s. 802-821
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Tidskriftsartikel (refereegranskat)abstract
- Despite scholarly consensus about the importance of the media for democracy, scant attention has been paid to what democracy means to journalistic discourse and how discourses on democracy are interrelated with legitimacy. The aim of this paper is to explore how (il)legitimate democracy is constructed in newspaper discourse. By using critical discourse analysis (CDA), this paper examines foreign news items about Venezuela, a country that under the presidency of Hugo Chávez has challenged the dominant global political and economic orders. The analysis section focuses on two discourses about the Venezuelan government: the constructions of populism and power concentration, which serve to mark deviance from what is perceived as a legitimate democracy. This paper argues that a liberal perception of democracy constitutes a central framework for the construction of (il)legitimate democracy, which is revealed not least by news discourse’s focus on what is morally unacceptable political conduct according to liberal democratic norms. In this respect, the media discourse serves to denounce potential abuses of governmental power but fail to recognize democracy in the context of a social struggle against the effects of neoliberalism and capitalism. In this case, the news media is hegemonic in the Gramscian sense, because it provides a framework of democracy that remains within the dominant economic and political structures.
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