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- Alvstam, Claes G., 1949
(author)
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APEC: espremida entre o multilateralismo e o regionalismo
- 2008
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In: Processos de integração regional e cooperação intercontinental desde 1989. Red.: Wiesebron, M., och Griffiths, R. T.. - Porto Alegre : Universidade Federal do Rio Grande do Sul (UFRGS). - 9788570259899 ; , s. 229-247
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Book chapter (other academic/artistic)
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| 2. |
- Popkewitz, Thomas S., et al.
(author)
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Sociedade da Aprendizagem, Cosmopolitismo, saúde Pública e Prevenção à Criminalidade
- 2009
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In: Educação & Realidade. - Porto Alegre, Brasil : Universidade Federal do Rio Grande do Sul. - 0100-3143 .- 2175-6236. ; 34:2, s. 73-96
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Journal article (peer-reviewed)abstract
- Learning Society, Cosmopolitan, Public Health, Criminal Prevent Today. The learning society expresses principles of a universal humanity and a promise of progress that seem to transcend the nation. The paper indicates how this society is governed in the name of a cosmopolitan ideal that despite its universal pretensions embodies particular inclusions and exclusions. These occur through inscribing distinctions and differentiations between the characteristics of those who embody a cosmopolitan reason that brings social progress and personal fulfilment and those who do not embody the cosmopolitan principles of civility and normalcy. Mapping the circulation of the notion of the learning society in arenas of Swedish health and criminal justice, and Swedish and US school reforms is to examine the mode of life of the citizen of this society: the learner, as a representative of the unfinished cosmopolitanism.
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| 3. |
- Gambarato, Renira R.
(author)
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O desenho do processo: diagrama tridimensional representativo da lógica recursiva da filosofia de Peirce [Design Process: Tridimensional Diagram Representing the Recursive Logic of Peirce’s Philosophy]
- 2005
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In: Cognitio-Estudos: Revista Eletrônica de Filosofia. - : Centro de Estudos de Pragmatismo - PUC-SP. - 1809-8428. ; 2:2, s. 54-63
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Journal article (peer-reviewed)abstract
- A principal motivação do presente artigo é apresentar, sinteticamente, o desenvolvimento de um diagrama tridimensional que, por meio do design, procura esclarecer e explicitar a complexidade das inúmeras tricotomias representativas da lógica recursiva da filosofia de Charles Sanders Peirce (1838-1914). O diagrama, desenvolvido no decorrer de nosso mestrado, partiu da constatação de inúmeros paralelismos entre as tríades peircianas e da conveniência em se desenvolver uma representação gráfica que congregasse todos esses conceitos. O diagrama foi constituído, inicialmente, pela representação bidimensional e evoluiu, naturalmente, para a tridimensionalidade, representando mais acuradamente a realidade. Toda a filosofia peirciana está calcada em relações triádicas e, ao estudarmos esse conjunto de tricotomias, nos surpreendemos com sua quantidade e constatamos os variados paralelismos existentes entre elas. Então, pareceu-nos relevante desenvolver uma representação gráfica que abarcasse todos esses conceitos e que não se restringisse apenas a demonstrar cada tríade isoladamente num triângulo eqüilátero, como ocorria comumente. Tais tríades se organizam e se apresentam num diagrama geométrico contido na geometria euclidiana. O diagrama nasce de associações, relaciona e integra idéias que já existiam previamente, mas que estavam desconectadas. Permite visualizar as relações entre as idéias, representando-as numa estrutura, de modo que facilite sua compreensão e explicite o que anteriormente não era claramente percebido.
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| 4. |
- Gambarato, Renira R., et al.
(author)
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Objetos do Desejo de Wim Wenders [Objects of Desire of Wim Wenders]
- 2005
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In: Revista Digital Art&. - : Revista Digital Art&. - 1806-2962. ; 3:4, s. 20-40
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Journal article (peer-reviewed)abstract
- This article aims to analyze the objects as sign in the aesthetic context of the cinema, more specifically in the German film director Wim Wenders´ work. In the movies the objects translate the character´s interior, in a game which rules are based on the ethical-aesthetical commitment with the conceptual of the narrative. Therefore, we developed a specific methodology to make such analyses in the sense of peircean semiotics and intermedial studies.
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| 10. |
- Awuah, Gabriel, et al.
(author)
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The use of Internet as a marketing strategy in hotel market : A comparison between Brazil, Ghana, and Sweden
- 2007
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Conference paper (peer-reviewed)abstract
- The new information technologies (NIT), especially the Internet, have created opportunities for companies. NIT can be used as a tool to execute marketing activities on three levels: (1) a firm can convey information about its products and services, using various communications tools, (2) conduct transactions by means of e-commerce and deliver its products/services online or (3) by the help of the conventional delivering way. In the tourism market, which is an information-oriented phenomenon, the NIT has had strong influence because people use the Internet to search for information to better plan their trips. In the hotel business, for example, the customers search for the company’s core service and support services, which can fulfill their basic and secondary needs. In this perspective, this study analyzed how hotels presented their services, prices, and communicated with their customers on the Internet. The main objective was to analyze the presentation of the marketing mix strategies in the hotels’ websites. The methodology used was first an exploratory research and then a descriptive study. The method was a qualitative and the population was hotels from three countries, Ghana, Sweden and Brazil. The results showed that the information aired in the hotels’ web pages were clearly directed to their respective target audience. To promote their services, the companies studied used, as their main communication tools, advertising, Customer Relationship Management (CRM) and public relations. It can be inferred that the companies uniformly used marketing and communication tools in their websites. Thus, to market their services, no difference was found among the three firms’ use of those tools.
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