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Träfflista för sökning "AMNE:(SAMHÄLLSVETENSKAP) AMNE:(Ekonomi och näringsliv) AMNE:(Företagsekonomi) srt2:(2000-2009)"

Sökning: AMNE:(SAMHÄLLSVETENSKAP) AMNE:(Ekonomi och näringsliv) AMNE:(Företagsekonomi) > (2000-2009)

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  • Moore, Jason W., 1971- (författare)
  • Environmental crises and the metabolic rift in world-historical perspective
  • 2000
  • Ingår i: Organization & environment. - 1086-0266 .- 1552-7417. ; 13:2, s. 123-157
  • Tidskriftsartikel (refereegranskat)abstract
    • This article proposes a new theoretical framework to study the dialectic of capital and nature over the longue durée of world capitalism. The author proposes that today’s global ecological crisis has its roots in the transition to capitalism during the long sixteenth century. The emergence of capitalism marked not only a decisive shift in the arenas of politics, economy, and society, but a fundamental reorganization of world ecology, characterized by a “metabolic rift,” a progressively deepening rupture in the nutrient cycling between the country and the city. Building upon the historical political economy of Marx, Foster, Arrighi, and Wallerstein, the author proposes a new research agenda organized around the concept of systemic cycles of agro-ecological transformation. This agenda aims at discerning the ways in which capitalism’s relationship to nature developed discontinuously over time as recurrent ecological crises have formed a decisive moment of world capitalist crisis, forcing successive waves of restructuring over long historical time.
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  • Hills, Gerald E., et al. (författare)
  • Promotion and advertising
  • 2006
  • Rapport (övrigt vetenskapligt/konstnärligt)abstract
    • Businesses must sell.  And, while the quality, price, availability, etc., of the goods and/or services to sell must fit the markets in which they are to be sold, sales do not occur unless (potential) customers know what a business has to offer.  Where there is only one supplier, customer awareness is given.   But in a highly competitive environment, a condition that typifies most small business markets, a gaggle of voices attempt to familiarize (potential) customers with the goods and/or services they sell and the reasons (potential) customers should patronize them rather than someone else.  Effectively, each competitor endeavors to distinguish from the crowd.  This differentiation process requires promotion, often including formal advertising.  Successful promotion and advertising typically demands considerable amounts of human and/or physical capital.  Since most small businesses are resource constrained, the promotional challenges for small-business owners and managers are even more demanding than they would be in other situations. This issue of the National Small Business Poll, therefore, focuses on Promotion and Advertising.
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  • Hultman, Claes, 1947-, et al. (författare)
  • Marketing perspectives
  • 2006
  • Rapport (övrigt vetenskapligt/konstnärligt)abstract
    • There are almost six million small employers in the United States and millions of other businesses without employees.  In addition, hundreds of thousands, if not millions, of businesses located outside the United States and many non-profits located within compete for American customers.  The resulting cacophony makes it very difficult for the individual small-business owner to emerge from the din and market his or her firm and its products/services.  Still, small-business owners and managers have no choice.  They must reach their potential customer base they are to have any chance of survival, let alone success.  Thus the marketing attributes and strategies employed in successful firms are of particular interest to many and yield this issue of the National Small Business Poll, Marketing Perspectives.
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  • Jensen, Tommy, 1970-, et al. (författare)
  • Global trafficking networks and business studies
  • 2008
  • Ingår i: Tamara. Journal of Critical Organisation Inquiry. - Las Cruces, NM : New Mexico State University. - 1532-5555. ; 7:4, s. 147-159
  • Tidskriftsartikel (refereegranskat)
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  • Kasouf, Chickery J., 1958-, et al. (författare)
  • Service Dominant Logic : Implications at the marketing/entrepreneurship interface
  • 2008
  • Ingår i: Journal of Research in Marketing and Entrepreneurship. - Bingley : Emerald Group Publishing Limited. - 1471-5201 .- 1471-521X. ; 10:1, s. 57-69
  • Tidskriftsartikel (refereegranskat)abstract
    • This research note is an exploration into the implications of an emerging school of marketing thought, service dominant logic (SDL), may have on the marketing/entrepreneurship interface.  First, SDL is discussed from a marketing perspective, then SDL and the traditional goods dominant logic of marketing are compared with respect to how they may impact a firm’s entrepreneurial processes.  Finally, a set of research implications for SDL at the marketing/entrepreneurship interface is offered.
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