| 1. |
- Gaddefors, Johan
(författare)
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Creating context : entrepreneurial opportunities in a consumer market setting
- 2005
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Ingår i: Journal of Enterprising Culture. - 0218-4958. ; 13:3, s. 199-224
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Tidskriftsartikel (refereegranskat)abstract
- This paper focuses on entrepreneurial opportunities in a consumer market setting. The purpose is to explore how the corporate branding process influences emerging entrepreneurial opportunities. The empirical results show the importance of symbols and images influencing emerging opportunities, rather than isolated product innovations. Here the importance of examining all the people involved in the entrepreneurial process, rather than just focusing on the entrepreneur or the entrepreneurial organization, is emphasized. The case illustrates the intensity and the devotion invested in the creation of a context that holds the Nav products. In this process the interplay between identity and image is described in a corporate branding perspective. I show how, by whom, and where, the creation of context becomes distinct. Introducing the creation of context to entrepreneurship theories change the opportunity discussion from a situation where organizational aspects are primarily focused on, to a situation also emphasizing the consumer market side of entrepreneurial opportunities. The theoretical results illustrate how branding theory and marketing/entrepreneurship interface theories shift the interest from organization aspects to market related aspects of the entrepreneurial process. The overall conclusions are that branding aspects of the entrepreneurial process are becoming more challenging in a society and on a market generally characterized by fragmentation.
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| 2. |
- Pittino, Daniel, et al.
(författare)
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Innovation and strategic types of family SMEs : A test and extension of Miles and Snow's configurational model
- 2009
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Ingår i: Journal of Enterprising Culture. - 0218-4958. ; 17:3, s. 257-295
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Tidskriftsartikel (refereegranskat)abstract
- In this paper is we attempt to construct and validate a typology of innovation strategies among family SMEs applying the Miles and Snow's configurational model. We also try to extend the scope of the model testing the fit between entrepreneurial, managerial and governance characteristics and innovative posture of the firm. Research has been carried out on a representative sample of small and medium family firms of the Italian region Friuli Venezia Giulia. Results indicate that significant differences in the mentioned contextual variables exist among different strategic typologies of family firms, however some questions remain unanswered and more effort is needed to develop the configurational approach in the field of family business.
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| 3. |
- Vuorinen, Tero, et al.
(författare)
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Operationalizing SME network resources
- 2006
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Ingår i: Journal of Enterprising Culture. - 0218-4958. ; 14:3, s. 199-218
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Tidskriftsartikel (refereegranskat)abstract
- In presenting two perspectives through which SME networking can be discussed, namely a system view and a view that considers networks as entities, this paper aims to contribute to the current discourse on SME network resources. A network-level performance measurement system emphasizes win-win situations in a network between the leader company and the other members of the network. The main objective of the present paper is to develop a measurement system for analyzing the value of resources and competencies in a production network, which can be used to complement existing network-level performance measurement systems. By taking into account the resources in a network environment in this way, the value of the whole network and its resources comes to represent the sum of the resources fit with customer needs, the co-operation ability and willingness of the network, and the entrepreneurial capability of the network to create new business opportunities.
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| 4. |
- Wincent, Joakim
(författare)
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How do firms in strategic SME networks build competitiveness?
- 2005
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Ingår i: Journal of Enterprising Culture. - 0218-4958. ; 13:4, s. 383-408
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Tidskriftsartikel (refereegranskat)abstract
- This study attempts to improve the present understanding of how firms build competitiveness in strategic SME networks. In particular, it empirically tests and identifies patterns among potentially important factors as mentioned in prior literature and suggests propositions as potential providers for middle-range theorizing. Using data from a population of 54 firms, influences of firm-related factors, partner-related factors, and inter-firm relation factors on competitive outcomes (i.e., organizational entrepreneurship, resource contributions to the network entity, and direct firm performance effects) were identified by using path analysis techniques. Findings suggest all factors are influential, but effects are seldom direct. Based on the results from path analysis and interviews with CEOs in the firms studied, a number of propositions are offered for future middle-range theorizing in this domain. Implications for policy and practice are suggested.
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