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- Svensson, Göran, 1961-
(författare)
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A firm’s driving force to implement and incorporate a business philosophy into its current business activities : the case of ECR
- 2002
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Ingår i: European Business Review. - Bingley : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 14:1, s. 20-29
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Tidskriftsartikel (refereegranskat)abstract
- Focuses on a business philosophy, usually labelled efficient consumer response (ECR), applied in the retail industry. Its application in a firm’s current business activities may lead to the achievement of substantial business potentials but there can be problems in its implementation. Explores and describes the perceived potentials and obstacles in the implementation of ECR in the Swedish retail industry and introduces a model of a firm’s driving force to implement and incorporate ECR in its current business activities. A firm’s driving force may be in part analysed, if ECR’s achievable and non‐achievable potentials, as well as ECR’s probable and non‐probable obstacles, are simultaneously taken into consideration. Furthermore, a model is introduced in order to analyse the driving force of a business philosophy in a specific firm. The models may be applicable also in the context of classifying, measuring, and evaluating a firm’s driving force to implement and incorporate any other business philosophy.
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| 3. |
- Svensson, Göran, 1961-
(författare)
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Consumer Driven and Bi-directional Value Chain Diffusion Models
- 2003
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Ingår i: European Business Review. - Bingley, UK : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 15:6, s. 390-400
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Tidskriftsartikel (refereegranskat)abstract
- This article provides a non‐mainstream discussion on the value chain concept, which challenges generally believed positions in the area of supply chain management. The author argues that the ultimate consumer is the trigger in the supply chain. The article discusses the concept of value and the value chain, and proposes a modified meaning and interpretation of the value chain model from the point of view of a holistic supply chain context. The author proposes a modified consumer driven value chain diffusion model and an extended bi‐directional value chain diffusion model. © Emerald Group Publishing Limited.
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- Svensson, Göran, 1961-
(författare)
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Re‐evaluating the marketing concept
- 2001
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Ingår i: European Business Review. - Bingley : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 13:2, s. 95-101
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Tidskriftsartikel (refereegranskat)abstract
- In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important and famous concepts ever developed in marketing literature. The article describes a proposed generic deficiency in the usage of the marketing concept in marketing literature. It is also proposed that there is a necessity to extend the marketing concept towards the perspective of a holistic marketing channel context. Therefore, it is argued that the point of departure, in any marketing process of theory building, modeling, and development of conceptual frameworks in marketing, must be from the customer’s perspective and eventually from the ultimate consumer’s perspective.
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- Svensson, Göran, 1961-
(författare)
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Supply Chain Management: the Reintegration of Marketing Issues in Logistics Theory and Practice
- 2002
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Ingår i: European Business Review. - Bingley, UK : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 14:6, s. 426-436
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Tidskriftsartikel (refereegranskat)abstract
- Explores and describes the close interrelationship between marketing and logistics, i.e. the marketing activities and the logistics activities in a marketing channel. The author acknowledges that marketing and logistics were united in the beginning of the twentieth century, but that the two disciplines were in part separated from each other during the evolution of the last century. The topic is a business philosophy that may contribute to the re‐integration of the research disciplines. Usually, from a logistics perspective, the disciplines are treated as separate from each other, while from a marketing perspective the opposite is often acknowledged. In the 1980s, the potential re‐integration between the disciplines from a logistics perspective emerged through the business philosophy labeled as supply chain management (SCM). Both scholars and practitioners in the field of logistics have popularized this business philosophy in recent years. Argues that SCM contributes to the re‐integration of marketing issues in the field of logistics theory and practice. © Emerald Group Publishing Limited.
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| 6. |
- Svensson, Göran
(författare)
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Triadic dependencies in business networks
- 2004
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Ingår i: European Business Review. - Bradford : MCB University Press. - 0955-534X .- 1758-7107. ; 16:5, s. 473-493
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Tidskriftsartikel (refereegranskat)abstract
- The author argues that the unidirectional measurement and evaluation of the dependence in a specific relationship is not enough to understand the existing dependence between two actors in a dyadic relationship, but a bi-directional approach may be necessary. Furthermore, a bi-directional approach may not always be sufficient to understand the dependencies in a specific relationship. The incorporation of a third actor may improve the understanding of dependencies in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of dependence in triadic business networks.
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- Svensson, Göran, 1961-
(författare)
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Triadic trust in business networks : a conceptual model and empirical illustration
- 2004
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Ingår i: European Business Review. - Bingley : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 16:2, s. 165-190
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Tidskriftsartikel (refereegranskat)abstract
- Argues that the unidirectional measurement and evaluation of the trust in a specific business relationship is not enough to understand the trust between two actors in a dyadic business relationship. Furthermore, mutual trust may not always be sufficient to understand the trust in a specific dyadic business relationship. The incorporation of a third actor may improve the understanding of trust in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of trust in triadic business networks.
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