| 1. |
- Berndt, Adele, 1966-, et al.
(författare)
-
Brand avoidance – a services perspective
- 2019
-
Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 31:2, s. 179-196
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers.Design/methodology/approach Because of the exploratory nature of the study, the critical incident method and semi-structured interviews were used to achieve the purpose of the study.Findings The findings suggest that five types of brand avoidance, as identified in studies involving product brands, can be identified as impacting service brands. In addition, the findings show that advertising avoidance should be expanded to communication avoidance because of the multifarious communication influences that were identified. The study proposes a framework to deepen the understanding of the types of brand avoidance affecting service brands.Research limitations/implications Since the different types of brand avoidance previously identified are also evident in a services environment, service providers should develop strategies to deal with the different types of service brand avoidance. The findings are broad in scope because of the exploratory nature of the study, and a detailed analysis of each type of service brand avoidance is still required.Originality/value This paper focuses on the various types of brand avoidance and their manifestation in the services context. The study contributes by showing that the broader concept of communication, not only advertising, should be considered when studying brand avoidance in a service context.
|
|
| 2. |
- Brunninge, Olof, 1972-, et al.
(författare)
-
"We have always been responsible" : A social memory approach to responsibility in supply chains
- 2017
-
Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 29:3, s. 372-383
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose - The aim of this study is to discuss what implications referencing to the past can have on how firms manage their supply chains and communicate about them, drawing on the social memory literature. Design/methodology/approach - In a conceptual manner, the authors connect the field of responsible supply chain management to the growing literature on corporate heritage and social memory in organizations. Findings - The authors develop seven propositions related to the communication of the past and its connection to responsible supply chain management. Research limitations/implications - A social memory perspective can inform supply chain management research, by helping to better understand how and with what consequences the past can be used in communication about supply chains. This paper is conceptual in nature and empirical investigations would be needed to support and/or modify the literature-based findings. Practical implications - Managers should be aware that both opportunities and risks are associated with communicating the past in connection to responsible supply chain management. Deployed in the right way, such communication can be valuable both in marketing and in internal management processes. Originality/value - This article introduces the social memory perspective to the supply chain management field and shows what implications it can have for research on responsibility in supply chains.
|
|
| 3. |
- Chipp, Kerry, 1973-, et al.
(författare)
-
Overcoming African institutional voids : Market entry with networks
- 2019
-
Ingår i: European Business Review. - London : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 31:3, s. 304-316
-
Tidskriftsartikel (refereegranskat)abstract
- PurposeLiterature on modes of entry has focussed on firm-level strategies. The predominant theories used are Institutional Theory and the resource based view. Using an alternate approach, network theory, the paper demonstrates an additional mode of entry: multiple firms entering together as an extension of an existing loose network, known as a bridging network. The extension of an external network across borders is an appropriate mode of entry in emerging markets with no pre-existing networks or existing networks within a market that are weak, immature or missing.Design/methodology/approachA conceptual review, which develops four propositions, demonstrating that market entry with bridging networks may be the preferred mode of entry in the presence of institutional voids. Alternative modes may not be viable due to costs and risks associated with overcoming such voidsFindingsExisting theory and case examples supports the contention that market conditions facilitate firms to enter as networks rather than as singular entities. These conditions are found in markets with institutional voids and explain the dominant form of business groups in many countries and the operation of loose strategic alliances in emerging markets. Network entry facilitates market access speed may allow for local ties to remain undeveloped or be a first step in building in-country networks.Originality/valueThis paper heeds to the call for a network ecosystem approach to market entry, arguing that firms may enter as a collective in subsistence and emerging markets which would explain the preponderance of business groups and loose alliances found.
|
|
| 4. |
- Chipp, Kerry, 1973-, et al.
(författare)
-
Through the Pyramid : Implications of interconnectedness in Africa
- 2019
-
Ingår i: European Business Review. - Bingley : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 31:3, s. 289-303
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose: Many markets are conceptualized as a stratified low- and middle-income “pyramid” of consumers. Emerging markets are sites of rapid consumer mobility, and thus the middle class there is connected to, and often supports, low-income relatives and employees. Therefore, this paper aims to establish that African income groups are not insular, but rather interrelated and have strong social ties reinforced with longstanding communal values, such as ubuntu.Design/methodology/approach: Using a between-subjects experimental vignette design, the propensity of the middle class to cover low-income individuals on an insurance product was assessed.Findings: Income strata are interrelated and can inform value propositions, which is demonstrated in this paper with insurance, where the middle class are willing to include others, depending on their social proximity, on their insurance cover.Research limitations/implications: The context for this study was personal home insurance; hence, the generalisability of the results is circumscribed. Other more tangible forms of cover, such as medical, funeral or educational insurance, may engender far stronger effects.Practical implications: Marketers tend to view low- and middle-income consumers as independent. A view of their interrelation will change the design of many products and services, such as a service catered to the poor but targeted at their support networks. An example of such a service is insurance, which is traditionally hard to sell to the poor. A less atomistic approach to income strata could have implications for vicarious consumption, as well as a reconsideration of the disposable income of both groups.Originality/value: The pyramid is an interconnected network of social and economic ties.
|
|
| 5. |
- Ciabuschi, Francesco, 1973-, et al.
(författare)
-
Manufacturing reshoring : A strategy to manage risk and commitment in the logic of the internationalization process model
- 2019
-
Ingår i: European Business Review. - 0955-534X .- 1758-7107. ; 31:1, s. 139-159
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose: This paper aims to theorize on the internationalization process model to explain cases of manufacturing reshoring as decisions taken to manage risk when internationalizing.Design/methodology/approach: The paper is of a conceptual nature. Building on the logic of the internationalization process model, the authors extend previous work by focusing on firms’ risk perception (determined by commitment, knowledge and uncertainty as key variables) to explain also reshoring decisions.Findings: Four propositions were developed, concerning the likelihood of firms to make manufacturing reshoring decisions. The first two propositions deal with the effects of new risk contingencies, and the other two refer specifically to the effects of managerial perceptions of three different typologies of risk, namely, host-country, home-country and reshoring-process specific risk.Originality/value: While reshoring has been discussed mainly on the basis of economic arguments, this paper offers an alternative, behavioural view of this phenomenon as a strategic risk-management process. Therefore, it offers initial steps to theorize about reshoring from a risk-management perspective and, in doing so, opens up a number of avenues for future research.
|
|
| 6. |
- De Goey, Heleen, et al.
(författare)
-
Design-driven innovation : a systematic literature review
- 2019
-
Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 31:1, s. 92-114
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose The concept design-driven innovation focuses on innovating product meanings. It has been studied from a variety of perspectives and contexts since the early 2000s. However, a complete overview of the literature published in this area is currently missing. The purpose of this study is to provide a comprehensive understanding of how design-driven innovation contributes to value creation in product development. Design/methodology/approach In this systematic literature review, 57 papers and book chapters that cover design-driven innovation were identified and analyzed. An iterative coding process was followed to derive five facets of design-driven innovation that contribute to value creation. Findings Design-driven innovation creates value by focusing on the intangible values of products. The following five facets of design-driven innovation that contribute to value creation were identified: development of new product meanings, knowledge generation, actors and collaborations, capabilities and process. These facets and their interrelations are presented in a theoretical framework. Practical implications The main practical implication of this study is that it is now clear that the five facets of design-driven innovation are interrelated and reinforce each other. Therefore, companies need to approach design-driven innovation from a holistic perspective. Originality/value This paper contributes to theory by presenting the theoretical framework that provides an overview of available knowledge and that creates a context for future research.
|
|
| 7. |
- De Goey, Heleen, et al.
(författare)
-
Design-driven innovation : exploring enablers and barriers
- 2019
-
Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 31:5, s. 721-743
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose – This study aims to explore the enablers and barriers to design-driven innovation, defined as the innovation of product meanings, in the product-development process. Previous research provides some insights into what enables and hinders design-driven innovation; however a detailed understanding of these factors is missing. Design/methodology/approach – A long-term case study was conducted at a furniture company between 2009 and 2016. Interviews were conducted with respondents within the company, as well as with partners such as retailers and designers. Findings – This paper presents an overview of the identified enablers and barriers. The results demonstrate that enablers and barriers occur in all phases of the product-development process. Second, the connections between enablers and barriers are presented. These are found both within and across different phases, and extend beyond the company’s influence. Research limitations/implications – This study demonstrates how the innovation of product meanings is influenced throughout all phases of the product-development process. Therefore, there is a need to go beyond the mere identification of enablers and barriers. More is gained from generating a thorough understanding of the causes and connections of these factors, including the changes over time. Practical implications – This study demonstrates the need for companies to be able to map what enables and hinders design-driven innovation in their product-development process, where a distinction needs to be made between internal and external factors, to enhance value creation. Originality/value – This study presents a rare long-term case study on design-driven innovation. This study provides new knowledge on the enablers and barriers a company faces while adapting its productdevelopment process to accommodate design-driven innovation.
|
|
| 8. |
- De Oliveira, Eider Arantes, et al.
(författare)
-
Integration through cross-functional teams in a service company
- 2016
-
Ingår i: European Business Review. - 0955-534X .- 1758-7107. ; 28:4, s. 405-430
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to characterize the internal dynamics of cross-functional teams (CFTs) in different organizational processes in a service company.Design/methodology/approach: A case study from a Brazilian service company was conducted. CFTs in five different organizational processes (strategy development, product development, portfolio management, sales channels management and business analysis) were analyzed through in-depth interviews, documents and non-participant observation.Findings: A framework with four pillars was constructed: constitution of the CFT, task drivers, behavior and attitudes of the team and personal motivators. It was possible to analyze the process of how a group acts and reacts under changing circumstances based on the pillars included in the framework.Research limitations/implications: The study is focused on creating analytical generalizability. Several insights in the 12 propositions presented in this study may be investigated in future research to validate the identified relationships among the pillars included in the framework. Moreover, the proposed framework allows the teams to be analyzed through a multidimensional view: structure, processes and impacts.Practical implications: If the semantic boundaries of the communication are not well delineated, the differences in understanding can generate manifest conflicts. Moreover, the workload in a CFT seems to be larger and more complex than working in a functional activity; however, members perceive that it reduces the risk of unemployment and increases motivation.Originality/value: The present study contributes to the extant literature with the proposal of a set of new exploratory propositions that can support future quantitative research about the use of CFTs in the service industry context.
|
|
| 9. |
- Eriksson, David, et al.
(författare)
-
Foliated Networks to Analyze Moral Responsibility : A Conceptual Model
- 2017
-
Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 29:3, s. 360-371
-
Tidskriftsartikel (refereegranskat)abstract
- urposeThis study aims to explore how the flow of moral responsibility in supply chains can be understood through an analysis of material, monetary and information flows.Design/methodology/approachSocial responsibility, foliated networks and morality are used to present a conceptual framework that suggests responsibility links in supply chains.FindingsBy understanding the flows of material, money and information, it is possible to see how different types (liable and political) of responsibility can be identified. Conventional supply chain flows are thus connected with moral responsibility.Research limitations/implicationsResponsibility issues in supply chain management need to include supply chain links created by monetary and information flows, as well as material flows.Practical implicationsSupply chain actors need to consider responsibility across their entire supply chain, which includes material, monetary and information flows.Originality/valueFoliated transportation networks, moral disengagement and different types of responsibility are combined in a novel way to facilitate a better understanding of responsibility in supply chains.
|
|
| 10. |
|
|
