| 1. |
- Billore, Soniya, 1972-, et al.
(författare)
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Internationalization of SMEs and market orientation : a study of customer knowledge, networks and cultural knowledge
- 2020
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Ingår i: European Business Review. - Bingley, West Yorkshire : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 32:1, s. 69-85
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Tidskriftsartikel (refereegranskat)abstract
- This paper aims to study the context of market orientation and the importance of customer knowledge, networking and cultural knowledge as components that contribute to market orientation and subsequently impact the internationalization of firms. The paper extends current understanding of market orientation through a study in the context of developing economies.
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| 2. |
- Botella-Andreu, A., et al.
(författare)
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Subsidiary political embeddedness : mechanisms for leveraging local competences
- 2023
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Ingår i: European Business Review. - : Emerald Publishing. - 0955-534X .- 1758-7107.
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: This study aims to investigate the drivers of political embeddedness and the possible outcome in terms of autonomy and subsidiary unique competences.Design/methodology/approach: This study draws on resource dependence theory and applies structural equation modeling on a sample of 193 subsidiaries.Findings: Political embeddedness is confirmed as a source of potential autonomy and the development of competences and is usually boosted by previous existing networks at the internal and external levels.Originality/value: The authors investigate and discuss how multinational corporations can leverage political resources in host-country political arenas, extending their understanding of the interplay between political activities and market strategies.
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| 3. |
- Brandão, Amelia, et al.
(författare)
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A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy
- 2020
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Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 32:2, s. 181-210
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Tidskriftsartikel (refereegranskat)abstract
- Purpose This paper aims to propose a dynamic and holistic framework that combines the brand portfolio audit with the brand architecture redesign. Design/methodology/approach Depicting from an extensive review on the frameworks of brand audit and brand architecture, a dynamic approach to brand portfolio audit and brand architecture strategy was developed, and later applied and tested in three B2B and B2C companies. Findings The paper suggests an eight-step framework to guide practitioners when auditing a specific brand portfolio and designing a revised brand architecture strategy. Additionally, a Brand Audit Scorecard was developed to enable and sustain brand portfolio audits, divided into three dimensions (brand equity, brand contribution and strategic options). Originality/value This paper contributes to the brand audit and brand architecture literature by proposing a holistic framework that is not static.
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| 4. |
- Eklund, Andreas Aldogan, et al.
(författare)
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Orchestrating an experiential value proposition : the case of a Scandinavian automotive manufacturer
- 2022
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Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 34:5, s. 624-641
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Tidskriftsartikel (refereegranskat)abstract
- Purpose This paper aims to advance the theoretical knowledge of how manufacturers develop a multisensory value proposition. Design/methodology/approach An exploratory case study with a global automotive manufacturer was conducted. Personal in-depth interviews with key informants within a manufacturer were performed to obtain in-depth knowledge and insights on how the manufacturer plans and designs a value proposition. Findings This paper reveals how a value proposition is created from a sensory marketing perspective, which includes orchestrating the sensory experience, harmonising sensory cues to ensure they provide a consistent experience, thereby providing a memorable experience. Practical implications Understanding how to offer value might assist managers in tailoring a unique experiential value proposition to position the brand. Originality/value This paper proposes a theoretical framework, enriching the understanding of the underlying mechanisms used to create an experiential value proposition. The framework illustrates that harmonising sensory cues based on brand-related stimuli fosters a memorable experience, which enables consumers to (sub)consciously infer value.
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| 5. |
- Eriksson, David
(författare)
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The art and science of scholarly writing : framing symmetry of specificity beyond IMRAD
- 2023
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Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107.
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to provide scholars with a robust, easy-to-follow structural model for crafting compelling academic publications. Recognizing the diversity of research methodologies and genres, the paper proposes the symmetry of specificity framework as a guide to maintaining coherence, depth and relevance across different sections of an academic paper. Design/methodology/approach: This paper presents a theoretical framework – “symmetry of specificity” – through an iterative approach inspired by supervision and examination of theses, writing and reviewing research papers and editorial work. The framework builds upon the established IMRAD model and uses the concept of symmetry to explain the structural elements of academic publications. Its unique contribution lies in elucidating the two-dimensional funneling process that takes place within academic writing, and providing a nuanced understanding of how to maintain balance between different sections. Findings: The symmetry of specificity framework introduces a novel perspective on academic writing, emphasizing the concept of “symmetry in specificity”. It shows how maintaining a balance in detail and focus across different sections of a research paper can significantly enhance its coherence and relevance. By elucidating the interaction between theory and data in research writing, it provides valuable insights into the nuances of crafting a compelling academic paper. Research limitations/implications: While the proposed symmetry of specificity framework may not be universally applicable across all types of research, it provides a solid foundation for the development of alternate structures tailored to specific research paradigms. There is ample opportunity for future research to explore adaptations of this model for various types of academic writing, offering a fresh perspective on structuring academic publications and potentially sparking new discussions and innovations in this realm. Practical implications: This framework can aid both novice and experienced scholars in structuring their research papers effectively. By offering a conceptual roadmap, it guides the writer through the complex process of academic writing, from crafting the methodology and analysis sections to articulating compelling conclusions. Thus, it serves as a useful tool in enhancing the quality and impact of research communication. Originality/value: This paper presents a unique approach to structuring academic publications that goes beyond the conventional IMRAD model. By offering a theory-based structural model, it contributes to an underexplored area in academic writing and opens up new avenues for pedagogy and practice in research communication. © 2023, David Eriksson.
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| 6. |
- Fobbe, Lea, et al.
(författare)
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Stakeholder interaction for sustainability in seaports : Analysing the implementation and its linkages to overarching interaction efforts
- 2021
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Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 33:5, s. 693-724
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: This study aims to analyse how and to what extent stakeholder interaction for sustainability is implemented in organisations and the linkages to the overarching interaction efforts.Design/methodology/approach: This study was conducted in the context of seaports. To examine interaction activities with stakeholders for sustainability and how they are implemented, the study uses content analysis of sustainability reports.Findings: The results show that the majority of ports recognise the importance of stakeholder interaction to create value and guide organisational sustainability; however, it is implemented to varying levels and degrees, which affects the form and extent of the overarching interaction efforts. The paper proposes four categories of implementing stakeholder interaction, showing the linkages to the number of stakeholder groups involved, sustainability dimensions covered and interaction approaches used.Originality/value: This paper contributes to sustainability, stakeholder and management literature by highlighting different levels of implementation of stakeholder interaction for sustainability and its linkages to overarching efforts that may affect the sustainable development of an organisation. The results of this study provide a better understanding of stakeholder interaction within organisational sustainability approaches and implementation in sustainability-oriented business models. As organisations seek to increase their sustainability performance, these insights may be useful for both academia and practice.
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| 7. |
- Lee, Tzong-Ru, et al.
(författare)
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The sequence of strategies when establishing Taiwanese restaurant in Thailand
- 2021
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Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 33:2, s. 181-203
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe purpose of this paper is to investigate the problem faced by many Taiwanese restaurant owners who trying to set up their shops in Thailand.Design/methodology/approachTwo surveys were conducted in this study. The first interview questionnaire was designed using the factors proposed by Parasuraman et al. (1988, 1991) and given to restaurant owners/managers who successfully set up shops in Thailand. The second questionnaire was constructed specifically for Thai consumers.FindingsGray relational analysis (GRA), theory of inventive problem-solving (teoriya resheniya izobreatatelskikh zadatch, TRIZ) and interpretive structural model (ISM) were used to identify potential difficulties and to determine the key factors impacting the shop establishment and development in Thailand. The results provide a set of strategic sequence when launching restaurant in Thailand.Originality/valueA result of GRA determined 14 important factors that influence customer perception of quality service. A TRIZ analytic process provided 17 strategies when setting up overseas shop and the ISM class diagram shown the three phases needed to be considered before restaurant owners can set up shops abroad. The three phases are construction, operation and competition phases. These set of strategies sequence when launching a restaurant in Thailand.
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| 8. |
- Li, Haihan, et al.
(författare)
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Understanding the manufacturing reshoring decision-making content through the lens of the Eclectic Paradigm: a systematic literature review
- 2024
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Ingår i: European Business Review. - : Emerald. - 0955-534X .- 1758-7107.
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Forskningsöversikt (refereegranskat)abstract
- PurposeThis study aims to investigate the manufacturing reshoring decision-making content from an Eclectic Paradigm perspective.Design/methodology/approachData were collected through a six-step systematic literature review on factors influencing manufacturing reshoring decision-making. The review is based on 100 peer-reviewed journal papers discussing reshoring decision-making contents published from 2009 to 2022.FindingsIn total, 80 decision factors were extracted and then categorized into resource-seeking (8%), market-seeking (11%), efficiency-seeking (41%) and strategic asset-seeking (16%) advantages. Additionally, 24% of these were identified as hybrid, which means that they were classified into multiple categories. Some decision factors were further identified as reshoring influencing factors (i.e. drivers, enablers and barriers).Research limitations/implicationsScholars need to consider what other theories can be used or developed to identify and evaluate the decision factors (determinants) of manufacturing reshoring as well as how currently adopted theory can be further advanced to create clearer and comprehensive theoretical frameworks.Practical implicationsThis research underscores the importance of developing clearer and more comprehensive theoretical frameworks. For practitioners, understanding the multifaceted nature of decision factors could enhance strategic decision-making regarding reshoring initiatives.Originality/valueTo the best of the authors’ knowledge, this is the first study to investigate the value and practicality of the Eclectic Paradigm in categorizing factors in manufacturing reshoring decision-making content and presents in-depth theoretical classifications. In addition, it bridges the gap between decision factors and influencing factors in the decision-making content research realm.Keywords
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| 9. |
- Pehrsson, Anders, 1956-, et al.
(författare)
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Guest editorial
- 2020
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Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 32:1, s. 1-3
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)
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| 10. |
- Pehrsson, Tobias
(författare)
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Do types of strategic orientations make a difference? A study of MNCs' performance in foreign markets
- 2020
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Ingår i: European Business Review. - : Emerald. - 0955-534X. ; 32:1, s. 26-45
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Tidskriftsartikel (refereegranskat)abstract
- Purpose The purpose of this paper is to create a new research direction within the domain of firms' strategic orientations. Design/methodology/approach Based on data from Swedish multinational corporations (MNCs), this paper identifies types, i.e. configurations, of strategic orientations involving the components of entrepreneurial orientation and market orientation, and examines relationships with performance in foreign markets. Cluster analysis identifies types, and linear regression analysis examines relationships with performance in foreign markets. Findings Four types of orientations were found: conservative; entrepreneurial; maximizing; and irresolute. Furthermore, it was found that the relationship with performance in foreign markets is most positive for the maximizing followed by the conservative and irresolute. Practical implications Instead of solely relying only on entrepreneurial orientation, or market orientation, corporations are advised to carefully evaluate their configuration of orientations. The evaluation is decisive because it cites implications for performance. Originality/value The study contributes to the literature on strategic orientation in a unique way as it captures performance implications stemming from types of strategic orientations.
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