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Träfflista för sökning "L773:1066 9868 OR L773:1528 6959 srt2:(2010-2014)"

Sökning: L773:1066 9868 OR L773:1528 6959 > (2010-2014)

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1.
  • Kvasova, Olga (författare)
  • Consumers' Attitudes toward Products and Associated Marketing Unethicality as Predictors of Buying and Using Preferences : The Case of Russia
  • 2012
  • Ingår i: Journal of East-West Business. - : Informa UK Limited. - 1066-9868 .- 1528-6959. ; 18:2, s. 95-131
  • Tidskriftsartikel (refereegranskat)abstract
    • This study examines (1) the differences in Russian consumers' attitudes toward European and domestic household goods and associated unethicality of firms' marketing practices, as well as the differences in consumers' buying and using preferences and (2) the effect of consumers' attitudes toward the products and associated marketing efforts on their buying and using preferences. The findings indicate that country of origin has a substantial effect on the attitudes of Russian consumers toward all product/marketing cues examined, whereas consumers' attitudes toward products and associated marketing unethicality are important determinants of their buying/using preferences. Implications and future research directions are discussed.
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2.
  • Tagesson, Torbjörn, 1969-, et al. (författare)
  • Secrecy versus Transparency : A Comparative Study of Social and Environmental Disclosure Practice in Croatian and Swedish Corporations
  • 2012
  • Ingår i: Journal of East-West Business. - : Taylor & Francis Group. - 1066-9868 .- 1528-6959. ; 18:4, s. 321-336
  • Tidskriftsartikel (refereegranskat)abstract
    • Both agency, institutional, and cultural factors seem to explain transparency and disclosure practice. The aim of this study is to make a comparative study of disclosure practice among listed corporations in Croatia and Sweden. The study shows that Swedish corporations disclose significantly more social disclosures than Croatian corporations. Size and industry have a strong explanatory power in Sweden. In Croatia, industry has some explanatory power but surprisingly not firm size. However, unlike Sweden, the variable audit firm has an explanatory power in Croatia.
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Tagesson, Torbjörn, ... (1)
Kvasova, Olga (1)
Gujic, Bojan (1)
Petrovic, Klaudija (1)
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