| 1. |
- Fuchs, Matthias, et al.
(författare)
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e-Business Adoption, Use and Value Creation : An Austrian Hotel Study
- 2009
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Ingår i: Information Technology & Tourism. - New York : Cognizant Communication Corp.. - 1098-3058 .- 1943-4294. ; 11:4, s. 267-284
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Tidskriftsartikel (refereegranskat)abstract
- The paper presents an approach which shows how contextual conditions, like infrastructural, organizational as well as environmental factors, determine e-Business adoption and use, what in turn, positively affects value creation processes in hotel businesses. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model data is analysed by linear structural equation models and logistic regression. Results show that e-Business adoption and related use intensity decisions in the hotel sector are affected by the availability of a modern ICT system, firm size as well as management’s conviction that core business processes are supported by information technologies and, that tourists and cooperation partners expect latest information technologies. It was further found that online platforms are the most important e-Business application for value creation in the 3-star hotel segment. By contrast, in the 4/5-star hotel segment a property management system, a website with booking functionality and e-mail marketing are crucial e-Business applications for value creation
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| 2. |
- Jannach, Dietmar, et al.
(författare)
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Constraint-based recommendation in tourism : A multi-perspective case study
- 2009
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Ingår i: Information Technology & Tourism. - New York : Cognizant Communication Corp.. - 1098-3058 .- 1943-4294. ; 11:2, s. 139-156
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Tidskriftsartikel (refereegranskat)abstract
- In many business-to-consumer (B2C) e-commerce scenarios, recommender systems (RS) have been shown to be valuable tools both for the online customer and the merchant. Such systems help customers find interesting items in large product assortments, increasing the chance of immediate online purchases and fostering long-term customer loyalty. However, standard technologies from classical RS application domains such as books and movies cannot be directly adopted in the tourism domain. This article presents a case study of a constraint-based RS that was integrated into a travel advisory system for an Austrian spa resort. The study analyzes the system and its environment from three perspectives. First, technological aspects of system development and maintenance are discussed; second, corresponding to the supplier’s view, the end user’s perspective is analyzed based on the findings of a study of the system’s usability and the perceived customer utility. Finally, the effectiveness of the system’s ability to positively affect user behavior is evaluated and discussed. The findings show that constraint-based RS not only help positively influence tourist behavior, but such systems can be built cost-effectively when using appropriate knowledge acquisition and maintenance tools.
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| 3. |
- Lexhagen, Maria
(författare)
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The importance of value added services to support the customer search and purchase process on travel websites
- 2005
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Ingår i: Information Technology & Tourism. - 1098-3058 .- 1943-4294. ; 7:2, s. 119-135
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Tidskriftsartikel (refereegranskat)abstract
- This article explores one potential reason for the on-line tourism markets slower than expected growth rate. It investigates to what extent value added services provided by websites for tour operators and travel agencies are actually perceived as important by the customer in the search and purchase process. An adapted version of a consumer decision process model is used and the results are based on a web survey. The results show that most value added services are perceived to be most important in the search and/or purchase phase and that no value added services are perceived to be most important in the post consumption phase. Based on this it is suggested that travel websites should try and develop more value added services aimed at supporting the customer in the post consumption phase in order to build strong customer relationships and loyalty which may lead to continuous buying behaviour.
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| 4. |
- Rasinger, Jörg, 1978-, et al.
(författare)
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Information Search with Mobile Tourist Guides - A Survey of Usage Intention. In: Information Technology and Tourism
- 2007
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Ingår i: Information Technology & Tourism. - : Cognizant Communication Corporation. - 1098-3058 .- 1943-4294. ; 9:3/4, s. 177-194
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Tidskriftsartikel (refereegranskat)abstract
- As mobile tourist guides show huge potentials to support tourists’ information search, executives need to know which mobile systems characterized by which specific functionalities should be provided. The paper proposes an empirical approach combining qualitative and quantitative methods to deduce both, product definition and product marketing information related to mobile tourist guides, respectively. First, a methodology-mix combining qualitative (i.e. explorative survey, focus group interviews) and quantitative techniques (i.e. pilot study, expert interviews) responds to the question ‘Which services should be developed?’ Secondly, again in the pre-prototype phase and based on survey data (N = 705) ideal functionality compositions for promising tourist guides are deduced with regression analysis. Finally, based on technology acceptance theory (Venkatesh et al., 2003a) customer prejudices towards mobile tourist guides are identified. The obtained results support hypotheses indicating strong performance expectations and pronounced effort expectancies towards the deduced concepts designed to support information search by means of mobile tourist guides
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| 5. |
- Zanker, Markus, et al.
(författare)
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Automated semantic annotation of tourism resources based on geo-spatial data
- 2009
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Ingår i: Information Technology & Tourism. - New York; Sydney; Tokyo : Cognizant Communication Corp.. - 1098-3058 .- 1943-4294. ; 11:4, s. 341-354
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Tidskriftsartikel (refereegranskat)abstract
- Web 2.0 applications, now common in the tourism domain, make it easy to share travel related experiences and opinions, thus, leading to the creation of enormous amounts of user generated content. This type of tourist information must, however, be preprocessed by structuring and aggregating it in order to avoid overwhelming users. In this article we, therefore, propose a knowledge-based approach that exploits spatial proximity to annotate resources with qualitative semantic concepts for tourism products, such as proximity to a lake or opportunities for specific sporting activities. Finally, the article describes the successful prototypical implementation of the proposed technique and provides insight into a practical usage scenario
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