| 1. |
- Aarsand, Pål, et al.
(författare)
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Visual transcriptions as socio-technical assemblages
- 2021
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Ingår i: Visual Communication. - : Sage Publications. - 1470-3572 .- 1741-3214. ; 20:2, s. 289-309
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Tidskriftsartikel (refereegranskat)abstract
- With the development of visual digital technologies it has become more common in the social sciences to both use and present research visually. This article explores different strategies for working with and including images in ethnomethodology and conversation analysis (EMCA) transcriptions. The purpose is to investigate how, and if, the ontology of the transcript changes when verbal transcripts become visual transcripts. The article explores what ensures that a transcript is still a transcript and what happens to the reflexive interpretative strategy fundamental to EMCA when new digital technologies make it possible to incorporate images in transcripts. The articles focus is on the social life of methods as well as methodological productivity showing how images can enact different social realities and scientific knowledge.
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| 2. |
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| 3. |
- Archer, Arlene, et al.
(författare)
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Establishing authenticity and commodifying difference : a social semiotic analysis of Sámi jeans
- 2022
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Ingår i: Visual Communication. - : Sage Publications. - 1470-3572 .- 1741-3214. ; 21:2, s. 195-217
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Tidskriftsartikel (refereegranskat)abstract
- This article investigates a semiotic phenomenon within the global fashion industry: the branding of designer jeans as ‘authentic’ and ‘genuinely local’, focusing on the Swedish brand Sarva. Drawing on a social semiotics approach, the authors see authenticity as a discursive construct and look at the ways in which Sarva authenticate their jeans as Sámi in multimodal texts. The aim is: (1) to reveal how places and narratives are commodified in texts that accompany the jeans; and (2) to explore how authenticity is materially instantiated in the jeans by using different resources. The article focuses on the connotative provenance and affordances of different semiotic materials for the rendering of authenticity. The analysis of the jeans as semiotic entities reveals how the thickness of the garment, texture and leather details, and the choice of materials, languages as well as iconography, evoke ideas about historical and local ‘Sáminess’, whilst at the same time indexing a global ideology that regiments what quality jeans are. The analysis shows how authenticity can be reinvented and relocated in ways that allow a commodity to travel between the local and the global. It also shows how this movement is not neutral or straightforward, but rooted in power relations that underlie globalization and advanced capitalism.
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| 4. |
- Björkvall, Anders, 1972-, et al.
(författare)
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Semiotics of destruction : Traces on the environment
- 2022
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Ingår i: Visual Communication. - : Sage Publications. - 1470-3572 .- 1741-3214. ; 21:2, s. 218-236
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Tidskriftsartikel (refereegranskat)abstract
- Research in fields such as multimodality and semiotics has focused on creation of value in different forms: aesthetic, economic and symbolic. However, the destruction of value has attracted much less attention. The aim of this article is to identify social, semiotic and ideological functions of acts of destruction based on an analysis of the traces these acts leave on the urban environment. Five overarching acts of destruction are discussed, but the authors’ main focus is on what they call transformation-driven and social presence-driven destruction, with two examples from Sweden and South Africa. The article discusses sanctioned destructive acts that are largely in compliance with dominating semiotic regimes at a certain time and place, as well as disruptive actions that challenge or even disobey those regimes. The analysis shows how a distinction between sanctioned and disruptive is in no way clear and often depends on complex power distributions between semiotic regimes at a given time and place. In fact, traces in the physical environment that may point to or index highly destructive acts can, in relation to other semiotic regimes, be regarded as creative and constructive. The authors argue that the semiotic processes of destruction and the traces they leave deserve more attention from research in the fields of multimodality and semiotics.
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| 5. |
- Christ, Melissa
(författare)
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Documenting topographic ecologies in Hong Kong: visual methods for hyper-dense and hyper-topographic urban spaces in landscape architecture
- 2020
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Ingår i: Visual Communication. - : SAGE Publications. - 1470-3572 .- 1741-3214. ; 19, s. 391-414
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Tidskriftsartikel (refereegranskat)abstract
- This article draws on experiments with techniques of visual documentation and representation in circumstances of topographic intensity in Hong Kong. Centrally, the authors ask: how can approaches to visual representation reveal or reframe assemblages of material and immaterial processes in hyper-dense and hyper-topographic urban landscapes? The shaping and reshaping of the ground are essential parts of the formation of recombinant ecosystems, especially in intensively built-up environments - the constant reconfiguration of materials and spaces continually brings into being new ecological conditions. However, the visualization and representation of these transformations are often absent from the repertoire of techniques used to map and understand urban processes. This article addresses how landscape architecture can continue to develop methods to record, represent, visualize and design recombinant ecosystems in our urban environments. It considers which tools and techniques might provide 'thickened' understandings of hyper-dense, small-scale and intensely topographic urban environments like Hong Kong, with the objective of assisting designers and planners develop new ways to understand and see public space that can address the human and more-than-human nuances of complex urban spaces over time.
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| 6. |
- Fredlund, Tobias, et al.
(författare)
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The epistemological commitments of modes : Opportunities and challenges for science learning
- 2024
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Ingår i: Visual Communication. - : Sage. - 1470-3572 .- 1741-3214. ; 23:1, s. 97-118
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Tidskriftsartikel (refereegranskat)abstract
- Meaning making in science is supported by different modes, such as spoken and written language, images and gestures, all of which have different affordances. The epistemological commitments of modes are affordances that cannot be avoided. This article investigates how the epistemological commitments of modes affect possibilities for learning. Video data was collected from a learning activity where upper secondary students drew and explained an experiment representing the greenhouse effect. The analysis uses the variation theory of learning, which assumes that students learn when they notice new aspects of objects of learning by experiencing variation against an invariant background. Such variation can be created through the representations used. Findings show that, in the learning activity, variation was created in a range of modes. Some of the variation, particularly with regards to radiation, was due to the epistemological commitments of drawing. However, these aspects of radiation went unnoticed by the students, possibly because several aspects varied simultaneously. The teacher then helped the students to become aware of certain variation. Implications for the teaching and learning of science when taking the epistemological commitment of different modes into consideration include both challenges, such as when unintended variation is created, and opportunities, such as when spontaneously occurring variation can be taken up for discussion.
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| 7. |
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| 8. |
- Järlehed, Johan, 1968, et al.
(författare)
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The politics of typographic placemaking: the cases of TilburgsAns and Dubai Font
- 2024
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Ingår i: Visual Communication. - : SAGE Publications. - 1470-3572 .- 1741-3214. ; 23:2, s. 244-264
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Tidskriftsartikel (refereegranskat)abstract
- This article explores typographic placemaking by comparing the design and public launch of two city fonts: TilburgsAns (2016) and Dubai Font (2017). Building on recent work on semiotic technology and graphic ideology, the authors examine how these fonts’ visual features and the promotional discourses surrounding their launch are utilized for placemaking, and how this is facilitated and constrained by technology and ideology. The results show that the two projects of typographic placemaking build on a similar repertoire of semiotic technology, but make different use of it. The authors sustain that this difference is explained by the political aims of the two projects, on the one hand, and their economic and organizational scale, on the other. A postcolonial perspective further underlines their geopolitically and historically different preconditions.
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| 9. |
- Kroon, Åsa, 1967-
(författare)
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Performing different forms of ‘sociable authenticity’ in five bakery shops in Sweden using the semla pastry as a prominent multimodal resource
- 2024
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Ingår i: Visual Communication. - : Sage Publications. - 1470-3572 .- 1741-3214.
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Tidskriftsartikel (refereegranskat)abstract
- This article examines how five bakeries in a mid-sized Swedish town communicate with their (potential) customers using different forms of ‘authentic’ displays of the much-loved seasonal pastry, the semla (a particular type of Lenten bun). Authenticity is understood as strategies of communicating with potential customers and passers-by in ways that make them feel included in a successful, sociable relationship with the bakery in question (see Scannell’s, 2001, article, ‘Authenticity and experience’). Specifically, various semla artefacts are used in the shop window/entrance as strategies to ‘talk to and interact with’ passers-by. However, these semla displays are not recognized as advertising by the bakers themselves. While previous research on authenticity, food discourse and ideology have identified traditional, natural and elite authenticityas expressed in relation to specific social groups, this study shows how authenticity may harbour oppositional values and seemingly incoherent ways of addressing customers in relation to such questions as power, eliteness and class. One explanation for these more subtly distinctive authenticity performances may be found in Swedish culture which has less social class distinction. This may, in turn, mean that certain establishments and products may not be as prominently class imprinted as others when it comes to how they address customers. Such a culture may create a more blended range of authenticity expressions.
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| 10. |
- Maier, Jürgen, et al.
(författare)
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Is there a visual bias in televised debates? Evidence from Germany, 2002–2017
- 2023
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Ingår i: Visual Communication. - : SAGE Publications. - 1470-3572 .- 1741-3214. ; 22:2
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Tidskriftsartikel (refereegranskat)abstract
- Media professionals make use of various production techniques in the visual portrayal of politicians on television. A large body of literature indicates that these techniques exert varying influence on, for example, the evaluation of these actors, leading to the question of whether politicians are depicted in an equal way. Focusing on televised debates, this content analysis of five German debates aims to determine if there is a visual bias in the portrayal of candidates, depending on party affiliation, gender and role. Among other forms of bias, the authors find a difference in the use of camera movements and angle depending on the candidate’s gender and party affiliation.
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