| 1. |
- Hjelmgren, Daniel
(författare)
-
Combining resources and limiting the change boundary : the case of an ERP-system implementation
- 2011
-
Ingår i: Innovative Marketing. - 1814-2427. ; 7:2, s. 8-19
-
Tidskriftsartikel (refereegranskat)abstract
- This paper deals with combination and development of individual resource units that are embedded into networks of other units. The aim of the paper is to analyze the possibilities for a supplier and a buyer to limit the change boundary when adjusting their resources toward each other, and thus to predict the total outcome of a certain change. The paper is based on a case study on implementation of ERP (enterprise resource planning) systems. The case focuses on a Swedish ERP-supplier’s development of a customer specific solution in interaction with one particular buyer, whose requirements could not be met by existing product features. The buyer is a subcontractor on the second tier in the automotive industry and implemented the ERP system in order to improve the coordination of certain sequentially dependent operations. The case reveals four different ways in which a supplier and a buyer may try to limit the change boundary, each of them associated with certain problems in predicting the total outcome of a specific change.
|
|
| 2. |
- Klaesson, Johan, et al.
(författare)
-
In search of services in the market place : A probability of presence approach for retail services in Sweden
- 2012
-
Ingår i: Innovative Marketing. - : Business Perspectives. - 1814-2427. ; 8:3, s. 47-60
-
Tidskriftsartikel (refereegranskat)abstract
- This paper examines the probability of finding a number retail services in Swedish municipalities with respect to theirmarket potential. In particular, the authors investigate how different degrees of market potential affects the presence ofcertain retail activities in central and non-central municipalities in Sweden. Using a probabilistic approach, the resultssuggest that, for both central and non-central municipalities, the probability of finding certain retail services dependsheavily on the market potential within the municipality. The size of the external market is determined to have a varyingimpact depending both on the size of the market place, and the type of the retail branch investigated.
|
|
| 3. |
- Rodrigues, Clarinda, et al.
(författare)
-
Sensorial brand strategies for value co-creation
- 2011
-
Ingår i: Innovative Marketing. - Sumy : Business Perspectives. - 1814-2427. ; 7:2, s. 40-47
-
Tidskriftsartikel (refereegranskat)abstract
- This research investigates the potential benefits of a fair co-branding operation. Two major corporate brands are fictitiously allied with a Fair Trade labeling organization brand. The sample for the first study is composed by 540 interviews, and by 350 for the second study; it is representative of the French population. Besides showing that the paradigm of co-branding is consistent to evaluate brand alliances between corporate and Fair Trade brands, the PLS model implemented in this research first investigates how do classical variables (attitudes, fit, similarity) are antecedents of co-branding relevancy and customers’ evaluation of the alliance. Second, this study introduces a new explicative variable based on the similarity-dissimilarity of the brands on FairTrade related aspects. The results obtained through the test of a PLS (Partial Least Square) model are a first step to better understand co-branding between corporate and labeling brands. This study also provides findings concerning the whole paradigm of cooperation between profit and non-profit organizations. In this type of brand alliance, the corporate brand provides the alliance with its leading position, and the Fair Trade brand provides the ethical attribute.
|
|
| 4. |
- Servais, Per, 1958-, et al.
(författare)
-
Buyer-Seller relationships in a period of recession : The role of satisfaction in repeat patronage and the propensity to initiate price negotiation
- 2012
-
Ingår i: Innovative Marketing. - : Business Perspectives. - 1814-2427. ; 8:4, s. 18-29
-
Tidskriftsartikel (refereegranskat)abstract
- This article examines buyer-supplier relationships in a period of economic recession. More specifically, the articleinvestigates the role of buyer-supplier cooperation, conflict and trust in customer satisfaction by using data collected ina period of recession. Furthermore, the article explores the influence of satisfaction on repeat patronage and customers’propensity to initiate price negotiation. The authors propose and test a model of the buyer-supplier relationship.Quantitative data gathered from 300 Danish firms are used to analyze the hypothesized relationships via structuralequation modeling. A cross-sectional design was used. Future research might use a longitudinal design to exploredevelopments in buyer-supplier relationships. The data regarding the buyer-supplier relationship were collected from asingle informant. The results support several of the stated hypotheses. Buyer-supplier cooperation enhances customersatisfaction, partly by reducing conflict and building trust. Furthermore, satisfied customers are inclined toward repeatpatronage and are less likely to launch price negotiations when facing a financial crisis. For industrial suppliers, thisstudy clearly indicates that cooperation, through its positive relationship with trust and its ability to reduce conflict, hasa positive impact on satisfaction, which in turn increases repeat patronage and reduces the tendency of customerstoward price negotiation. Future studies might include more informants from the customer firm and/or from thesupplier firm to improve the validity of the measures and better assess the reliability of the results.
|
|
