| 1. |
- Andersson, Ulrika, 1977
(författare)
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Journalists´ perceptions of audience studies
- 2008
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Ingår i: ECREA´s 2nd ECC Barcelona 2008 Conference, Spain, 25-28 November. - 9788449025693
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Konferensbidrag (refereegranskat)abstract
- Until the mid-1990s, audience studies were mainly considered as a matter of the marketing departments in Swedish media. However, a changing media mar-ket has forced managing editors and their co-workers to reconsider this matter. Facing a decreasing number of readers, listeners and viewers - a consequence of growing media markets and increasing competition for the media audience – many Swedish news media have found it nessesary to incorporate audience studies as a strategical tool for the editorial departments, in order to keep up with the competition. But how do professional journalists´ perceive the in-creased focus on audience studies? The purpose of this paper is to study Swedish journalists´ perceptions in this matter. Two questions will be answered: 1) What are professional journalists´ perceptions of audience studies? 2) Do the perceptions differ depending on the journalists´ gender and age? The results point to a pending perception of audience studies among profes-sional journalists. These studies might bring some advantages to the editorial staff, but is also perceived as resource demanding. Young females express a more positive attitude to audience studies, whereas older, male journalists ap-pear more critical. The paper discusses the perception of audience studies to be a matter of role perceptions and experience. The study is based on a national survey of professional journalists in Swe-den, carried out by the Department of Journalism and Communication (JMG), University of Gothenburg, in 2005. The analysis includes 750 journalists work-ing at daily newspapers, broadcasting media and periodicals.
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| 2. |
- Lindgren, Anne-Li, 1965-, et al.
(författare)
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Young people co-construct meanings of welfare and responsibility in film-talk
- 2008
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Ingår i: Abstracts. Communication Policies and Culture in Europe. - Barcelona. - 9788449025693 ; , s. 230-231
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Konferensbidrag (refereegranskat)abstract
- This present paper takes its staring point in School-Cinema programmes in Sweden. Such programmes aim at using popular culture as an educational tool, as a part of learning processes and as learning sites (Ashcraft, 2003; Buckingham, 1998; 2000a; 2000b; Buckingham & Sefton-Green, 1994; Duncan-Andrade 2004). The films within School-Cinema programmes are commercial films and seldom singled out as specific films for children or youth. Moreover, the films are selected by public institutions such as the Swedish Film Institute and schools (Sparrman & Eriksson 2005). As this indicates, School-Cinema programmes transgress traditional borders of commercial- and educational films (Lindgren, Sparrman & Erikson, 2005). A standard procedure in School-Cinema programmes is that pupils watch films at a theatre and then meet in class-room discussions about the films, even though other forms of follow up activities can be initiated. The paper presents data collected in a media ethnographic fieldwork conducted in the autumn 2003 around two films concerning political and societal issues: The Evil (2003) treats penalism at a boarding school in the 1950s and Lilya 4-ever (2002) treats sex trafficking in women and children (Sparrman & Eriksson, 2005). The school-framing of Lilya 4-ever was to discuss trafficking in women and children (cf. Sparrman 2007; Eriksson, forthcoming), and The Evil was supposed to prompt talk about bullying. The films are fictional but both have strong connections to real life events; The Evil is based on an autobiographical book, and Lilya 4-ever is based on a real trafficking case that got a lot of attention in Sweden through a Swedish investigative news program 2000. Both films have been launched internationally, The Evil after its Oscar nomination and Lilya 4-ever by, among other things, being presented in the Russian Duma and The White House as a means to discuss trafficking in women and children. The aim in the present paper is to highlight different meanings young people create about welfare and responsibility when discussing popular films in joint discursive activities. The analytical framework is critical discourse analysis (cf. Fairclough, 1992; 2003) in an educational context. Moreover, the focus is on the participating pupils' meaning constructions and not on teachers' role in knowledge production (cf. Sparrman 2007). By analysing the talk-in-interaction it is possible to understand how young people co-construct meanings concerning important contemporary issues such as welfare and agency. Three topics will be addressed in the paper, all emanating from pupils’ film-talk: Discourses on sameness and difference, Discourses on solutions and Discourses of responsibility. The paper will end with a discussion film-talk about visual popular culture, learning and young peoples political engagement in relation to film-talk.
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| 3. |
- Wiik, Jenny, 1975, et al.
(författare)
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Professional media practitioners on commercialization of Swedish news work
- 2008
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Ingår i: ECREAs 2nd European Communication Conference, Barcelona, Nov 25-28 2008. - 9788449025693
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The journalistic norm of objectivity can be said to have made Swedish news work less political. But this comes hand in hand with an increasing market orientation forced by media owners - as well as advertisers and sources - attempting to widen their audiences in tough competition. The emergence of new market driven media channels, new technology and increasing profit demands is generally considered to have crucial effects on journalism and journalistic practice. Concepts as commercialization and depoliticization often make common ground for media research as well as public debate, including all kinds of worries about tabloidization and news “dumbing down” into infotainment. But how do professional media practitioners themselves perceive this matter – has journalism become less political and more commercial in the past decade? The paper intends to explore the views of Swedish journalists and managing editors on the two aspects of commercialization and depoliticization, and furthermore connect these views to what actors they perceive as influential on news content (such as politicians, media owners or journalists). The study is based on a national survey of professional media practitioners in Sweden, carried out at the Department of Journalism and Communication, Gothenburg University, in fall 2005. A representative sample of approximately 800 journalists and managing editors in daily newspapers, free-sheets, public service and commercial broadcasting have answered the questionnaire. The empirical evidence is analyzed and explained in relation to organizational professional theory, connecting to the journalistic role as being shaped in the intersection of market and democracy. The final discussion tries to pinpoint the meaning of our findings in terms of journalistic power contra managerial and political power.
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