| 1. |
- Apanasevic, Tatjana, et al.
(författare)
-
An exploratory study of consumer attitudes towards mobile ticketing in Sweden
- 2013
-
Ingår i: 24th European Regional Conference of the International Telecommunications Society. - : ITS.
-
Konferensbidrag (refereegranskat)abstract
- Swedish public transport organizations have set an objective to double usage of the public transport during the next coming five years. This study attempts to investigate if the current ticket solutions support the goal of the public transport companies, and if the available mobile phone solutions can lower barriers for consumers. In order to do that, critical travelling moments for users of different market segments were estimated during a pre-study stage. The following focus group discussions helped to validate problems identified during the pre-study. At the same time, focus groups provided deeper consumer insights on general consumer perception of the transport service, ticketing, mobile payment, quality of service, consumer expectations related to the public transport services, and consumer satisfaction and loyalty.The conducted research helped to identify problems existing in public transport ticketing and mobile payment areas, which have the negative impact on the usage of the public transport service and contribute with additional barriers for users. Moreover, this conclusion is supported by multiple examples that clearly illustrate what does not work, and why it does not work. Hence, mentioned solutions do not support the overall objective of the public transport operators. The comprehension of these problems and barriers can contribute to a better understanding of consumer needs and expectations, and help the public transport service providers to improve the service.
|
|
| 2. |
- Apanasevic, Tatjana, 1976-
(författare)
-
Barriers to further commercialization of NFC pilots in Western Europe
- 2013
-
Ingår i: The Second International Cashless Society Roundtable (ICSR). ; , s. 39-41
-
Konferensbidrag (refereegranskat)abstract
- A mobile payment can be performed in various ways. For example, the Near Field Technology (NFC) integrated with mobile devices provides an opportunity of a contactless mobile payment. However, it is not only payment. The NFC can further expand functionality of mobile phones and enrich consumer experience. Indeed, added value services created by the NFC include mobile ticketing, loyalty applications, smart advertisement, informational service, physical and logical access, and other functionalities.However, despite NFC potential to create added value we cannot witness its wide penetration and global spread unless some successful solutions are implemented on a national level. The research aims to define the barriers preventing NFC pilots from entering commercialization stage in Western Europe. Commercialization of NFC mobile solutions needs to overcome a range of barriers and obstacles predefined by macro- and micro-environmental conditions, and individual factors related to consumers, which are analized in this research.
|
|
| 3. |
- Apanasevic, Tatjana, 1976-
(författare)
-
Factors Influencing the Slow Rate of Penetration of NFC Mobile Payment in Western Europe
- 2013
-
Ingår i: the 12th International Conference on Mobile Business (ICMB2013), Berlin, Germany, June 2013. - : Association for Information Systems.
-
Konferensbidrag (refereegranskat)abstract
- The NFC technology implemented on the base of contemporary mobile handsets can provide considerable benefits to end-users. However, despite high level of diffusion of mobile phones in Western Europe, the level of penetration of the NFC based mobile payment is low. A considerable number of trials have been initiated, however, large scale deployment of commercial NFC services cannot be seen. This paper identifies and analyzes different factors that influence the slow rate of penetration of NFC based mobile payment in Western Europe.This paper presents a qualitative study based on experience of six NFC pilots implemented in Finland, France, Italy, the Netherlands, Norway, and the UK. The research findings confirm that a number of demand and supply barriers negatively affect the rate of the penetration of the NFC payment. The network externalities and the lack of consumer awareness about NFC services were identified as the most important demand side barriers. The most significant supply side barriers are the lack of uniform technological standards, the lack of NFC enabled mobile phones, and the coopetition issue. In addition, the interrelation between mentioned obstacles was identified. This fact means that a delay in the NFC payment’s diffusion is affected not by a single factor, but rather by a set of interrelated factors. The sources of these obstacles are related to the consumer acceptance, the specifics of business environment, and the technology.
|
|
| 4. |
- Apanasevic, Tatjana
(författare)
-
Obstacles to investments in mobile payments: The perspective of merchants : Work in progress
- 2013
-
Konferensbidrag (refereegranskat)abstract
- The main objective of the ongoing research is to investigate obstacles and driving forces affecting merchants’ decision to invest in mobile payment solutions. The core aim of this paper is to present initial results of a desktop analysis revealing the current market situation, identifying main players, and estimating the structure of investment costs. In order to do that available secondary information was analyzed.The conducted analysis served to identify market fragmentation existing in the Swedish market due to existence of a number of competing mobile payment solutions. Another finding allows making conclusion, that retailers select to adopt already existing solutions, rather than developing own. Finally, the size of an organization and financial resources are important when making a decision to invest in a new payment solution.
|
|
| 5. |
- Apanasevic, Tatjana, 1976-, et al.
(författare)
-
The mobile payment in retail : Teaching case summary
- 2013
-
Ingår i: The 29th Annual IMP Conference (IMP2013) proceedings: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities. - IMP Group.
-
Konferensbidrag (refereegranskat)abstract
- The case is written for master level students from business, commerce, and technical areas having some background in strategic marketing and management. The work over case implies a group work and a discussion of a strategy behind taken decision.THE OBJECTIVES OF THE CASEThe main objective of the case is to gain practical skills in and better understanding of decision making in the circumstances of market uncertainty. The decision making process requires analysis of company’s core competences (Collis and Montgomery, 2008), market forces (Porter, 1996; Porter, 2008), and understanding of consumer needs. Students should apply different analysis frameworks in order to develop a strategy improving company’s competitive advantage and leveraging opportunities provided by a new technology, namely a new mobile payment solution. In addition, a consumer-centered thinking should lead to a suggestion of a bundle of attractive added values services build on top of mobile payment solution.
|
|
| 6. |
- Markendahl, Jan, et al.
(författare)
-
Mobile operator strategies to enter or stay in the market of mobile payment services : Teaching Notes
- 2013
-
Ingår i: The 29th Annual IMP Conference (IMP2013) proceedings: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities. - : IMP Group.
-
Konferensbidrag (refereegranskat)abstract
- The case is to be used for identification, selection and analysis of company strategies with focus on decision making for companies providing mobile services. The target groups are both managers in the industry as well as master level students in areas like business administration, industrial marketing, industrial economy, and information and communication The work using the case includes a group exercise with identification and analysis of different strategy options for a sequence of events where market conditions change.In the case the students will represent the management of a mobile network operator (MNO) that needs to adapt to market changes related to mobile payment services. An ccompanying, but totally different, case covers the use of mobile payment services by big retailers.
|
|
| 7. |
- Markendahl, Jan, et al.
(författare)
-
Mobile ticketing : It is not only about 'cashlessness"
- 2013
-
Ingår i: Proceedings of the Second International Cashless Society Roundtable (ICSR). ; , s. 20-22
-
Konferensbidrag (refereegranskat)abstract
- A mobile payment service is much more than the transaction, the payment is one part but other types of services and values can be added. In a Swedish research project with public transportation companies KTH researchers look into mobile services for the public transport. The mobile services include integrated solutions for information services, ticketing and payments. For the public transport sector, payment and ticket solutions is one way to attract new types of customers, to decrease barriers for users and to increase the use of public transport in general. These mobile services mainly target segment that do not use public transport on a daily basis, both car drivers (that never or seldom use public transport) and those that quite often (but not always) use public transport. From a research perspective, it is interesting to study mobile services for public transport since it is used by many persons – and often. If mobile payments can take off in this area it may be an “island” that can grow.
|
|
| 8. |
- Markendahl, Jan, et al.
(författare)
-
Trends towards fragmentation of the mobile payment market in Sweden
- 2013
-
Ingår i: The 29th Annual IMP Conference (IMP2013) proceedings. - : IMP Group.
-
Konferensbidrag (refereegranskat)abstract
- In Sweden many new mobile payment solutions and services have been proposed during the last years. Banks and payment providers have proposed different forms of person to person (P2P) and Point of Sales (PoS) services that are tested and taken into commercial use. The Swedish mobile operators have joined forces and formed a joint venture that offers a separate charging solution that can be used for mobile payments and e-commerce, i.e. not using the phone bill. Early 2013 the SMS ticket for public transportation was changed substantially with the entrance of many new actors. In this paper we use the ARA model (Activities, Resources and Actors) in order to analyse the new mobile payment solutions and services looking into the activities, roles and responsibilities of different actors. We also apply the activity system approach describing the Activity system content, structure and governance and activity design themes indicating the main value creation drivers. The analysed cases include mobile payment services for P2P transactions, payments in shops, and ticketing for public transport and parking. The technology, services, and new constellations of actors seem to work fine but there are challenges for the adoption of new services both due to both the multitude of solutions as well as the need to register and manage new user accounts with the payment providers offering new solutions.
|
|
