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Träfflista för sökning "WFRF:(Diba Hoda) srt2:(2018)"

Sökning: WFRF:(Diba Hoda) > (2018)

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1.
  • Cassar, Mario, et al. (författare)
  • Self-Affirmation of Narcissists on Social Media : A Study Proposing a New Method of Categorization on Facebook Ads
  • 2018
  • Ingår i: Back to the Future. - Cham : Springer Nature. ; , s. 93-101, s. 93-101
  • Bokkapitel (refereegranskat)abstract
    • This paper explores the possibility of creating a new category of Facebook ads based on the personality of the user. The introduction of social media channels such as Facebook has provided a new platform for performing self-affirmation theory tests and related behavioral studies. This paper is based on the subsidiary hypothesis that while self-affirming themselves, Facebook users disclose information about their personality. A lexical analysis of each user’s Facebook posts can therefore be used for the purpose of profiling the user. The analysis and categorization of users’ posts based on their behavioral and personality traits can potentially assist marketers interested in targeted marketing to reach a specific audience through this powerful online channel. Hence, this study proposes an innovative method that measures narcissistic personality by analyzing a user’s Facebook posts. 
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2.
  • Pitt, Christine, et al. (författare)
  • The Prosthetic Generation Is all Around Us : Feelings and Emotions About Knee Replacement Surgery and Their Impact on Overall Sentiment: An Abstract
  • 2018
  • Ingår i: Back to the Future. - Cham : Springer Nature. ; , s. 561-, s. 561-
  • Bokkapitel (refereegranskat)abstract
    • In their attempts to reduce the uncertainty associated with knee replacement surgeries, patients turn to social media, where they commonly rely on the experiences expressed by other patients. In this study, we first employ IBM Watson to examine how patients talk about their emotions and express sentiment through their comments online. We then use a latent class cluster modelling procedure to segment these patients into distinct groups, according to their emotions (anger, disgust, fear, happiness, sadness and surprise), sentiment and their overall satisfaction with knee replacement surgery. Our findings show how qualitative online data can be transformed into quantitative insights regarding underlying market segments, which could then be targeted through different strategies by both marketers and healthcare practitioners. 
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