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- Borgström, Benedikte, et al.
(författare)
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Haulier Value Creation in Supply Chains : A strategy-as-practice perspective
- 2017
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Ingår i: Proceedings of the 29th Annual Nordic Logistics Research Network Conference. - : NOFOMA.
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Konferensbidrag (refereegranskat)abstract
- Purpose: Road transport is a dynamic sector with market changes because of liberalization and increasing demand of transport and logistics services. Shippers’ supply chain objectives of low costs and agility and a demanding operating environment due to, for example, congestion is challenging. Haulier competitiveness, however, resides in knowledge, technology and networks so the purpose of this study is to develop a conceptualisation of how these capabilities are deployed and make up effective value propositions for customers. Design/methodology/approach: Two case studies of value proposition development are analysed for objectives of strategic development. Findings: Haulier competitiveness is not a static but a result of resource deployment. From the strategy-as-practice perspective collaborators’ and customers’ resources are considered potentials for emergent strategies and learning for value-creation. Research limitations/implications: The usefulness of the conceptual apparatus lies in understanding strategic development as a result of capability deployment rather than managerial decision making per se. Practical implications: Both hauliers and shippers are able to improve value creation from increased understanding of capability deployment. Original/value: This research shows that innovation of transport companies’ (hauliers’ and other types of logistics providers’) value propositions drives competitiveness. The strategy-as-practice approach is applied as the theoretical lens for understanding and developing strategic outcomes of transport and logistics provision and supply chain value creation
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| 2. |
- Borgström, Benedikte, et al.
(författare)
-
Strategic Themes in the Haulier Business : A Systematic Literature Review of Road Freight Transport
- 2017
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Ingår i: Proceedings of the 29th Annual Nordic Logistics Research Network Conference. NOFOMA. - : NOFOMA.
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Konferensbidrag (refereegranskat)abstract
- Purpose: This article provides a comprehensive review of the strategic management of transport and logistics services and to identify promising avenues for future research in the field. Design/methodology/approach: A systematic literature review is conducted based on articles published between 2011 and 2016 in international peer‐reviewed journals. 55 selected articles deal with strategic elements concerning hauliers, such as service offerings, costs and revenues. Findings: Themes of hauliers’ strategizing that are discussed in the literature, namely carrier selection revisited, professionalism, innovation, horizontal collaboration, planned and emergent strategies, and value propositions. Research limitations/implications: The research expands on the previous literature on logistics and transport and adds knowledge about hauliers as part of the transport and supply chain. Social implications: In highly ranked transport journals, only two per cent of the published articles concern haulier strategizing, thus, knowledge development concerning the socio-economic and managerial problems of practitioners and policy makers is delimited. Original/value: The study contributes to a strategic perspective by identifying transdisciplinary avenues of research that are likely to likely to encourage hauliers to be innovative.
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