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- Geissinger, Andrea, et al.
(författare)
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Copycats among underdogs-echoing the sharing economy business model
- 2021
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 96, s. 287-299
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy has gained traction in several industry sectors by establishing ever-new platforms, with digital intermediation and peer-to-peer exchanges at the heart of the business model. Most research on the sharing economy concerns the phenomenon level or focuses on the operations of single platforms. This paper connects various sharing economy platforms by asking: How has the sharing economy spread to new platforms? The purpose of the paper is to explain the pattern of spread of the sharing economy business model. Findings point out a seamless, unobtrusive pattern echoing characteristics of the sharing economy business model across distant sectors to avoid competition while reproducing activities in ever-new resource settings. The paper continues the exploration of the sharing economy related to industrial marketing through moving from the individual platforms to the way they lead to new ones while acknowledging how the innovative model for new platforms is highly based on mandates created through acknowledging oneself as a role model successor. Such a spread mechanism redefines innovation newness, adaptation and diffusion, and raises new insights to understand how current business landscapes would be under the possible transition into a new logic of operations.
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| 2. |
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| 3. |
- Geissinger, Andrea, 1987-
(författare)
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Platforms in Liquid Modernity : Essays about the Sharing Economy, Digital Platforms, and Institutions
- 2021
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The year 2020 feels like the beginning of a crescendo of change. As environmental and social challenges reach an all-time high, the organization of our societies is coming under scrutiny. We, as a society, turn to technology to reinvent the organization of social life after disruptive episodes. Inspired by Bauman's theorizing to describe the cultural and societal zeitgeist, this thesis explains the institutionalization of one of the most promising alternative forms of organization of the past decade: the sharing economy.Comprised of nine essays centered around three focal areas: (1) Organizational change, (2) Market change, and (3) Societal change, this thesis aims to explain the institutionalization of digital sharing platforms in liquid modern society.This thesis finds that digital sharing platforms act as societal organizers on several dimensions of “in-betweenness.” As this moment in time can also be characterized as a period of “interregnum”—another moment of in-betweenness—where old structures are continuously disrupted but no clear new path has emerged, digital platform providers fill a structural void in our highly individualized society. Digital platform providers use community as an anchor, a belief, and sets of practices to create an emerging (intermediary) institution around which different forms of organization manifest.Digital sharing platforms have, however, remained a grace note on systemic change: ornamental and practically non-essential. Still, digital platforms are setting new norms in all areas of organizational, market, and societal life. By evoking both elements of community and market, digital platforms are playing an important part in creating a symphony of our future societal order.
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| 4. |
- Geissinger, Andrea, et al.
(författare)
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Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy
- 2021
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Ingår i: Journal of Knowledge Management. - : Emerald. - 1758-7484 .- 1367-3270. ; 25:2, s. 500-512
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Tidskriftsartikel (refereegranskat)abstract
- Purpose Using the case of Foodora, this paper aims to assess the impact of technological innovation of an emerging actor in the sharing economy through stakeholders' perceptions in the market and non-market domains. Design/methodology/approach Using a methodological approach called social media analytics (SMA) to explore the case of Foodora, 3,250 user-generated contents in social media are systematically gathered, coded and analysed. Findings The findings indicate that, while Foodora appears to be a viable provider in the marketplace, there is mounting public concern about the working conditions of its employees. In the market domain, Foodora manages its status as an online delivery platform and provider well, but at the same time, it struggles with its position in the non-market sphere, suggesting that the firm is vulnerable to regulatory change. These insights highlight the importance of simultaneously exploring and balancing market and non-market perceptions when assessing the impact of disruptive innovation. Originality/value This study offers originality by providing an integrative approach to consider both the market and non-market domains. It is also novel in its use of SMA as a tool for knowledge acquisition and management to evaluate the impact of emerging technologies in the sharing economy.
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| 6. |
- Geissinger, Andrea, et al.
(författare)
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The identity crisis of 'sharing' : From the co-op economy to the urban sharing economy phenomenon
- 2021
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Ingår i: The Modern Guide to the Urban Sharing Economy. - : Edward Elgar Publishing. - 9781789909555 - 9781789909562 ; , s. 40-54
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Bokkapitel (refereegranskat)abstract
- This chapter explores the disparities between the two main dimensions of the contemporary Sharing Economy. On the one side, non-market collaborative economy actors are shaping the community orientation. On the other side, the market-oriented platform economy utilizes commercial interest in cities based on the scalability of ‘peer’ users and providers. It is within this tension that the chapter aims to illustrate how today’s sharing economy got into an identity crisis. By drawing on the literature of organizational identity, we utilize five different sharing economy actors across the market/non-market continuum in Sweden to discover who they are and what societal impact they envision. The chapter discusses how over time, sharing economy actors seem to have moved from a co-operative, non-commercial model of sharing to instead focus on a commercial sharing approach in a predominant urban setting. We end the chapter by initiating a general debate about the future of the peer-to-peer sharing idea.
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| 7. |
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| 8. |
- Geissinger, Andrea, et al.
(författare)
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The sharing economy as an entrepreneurial evolution of electronic commerce
- 2021
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Ingår i: Digital Entrepreneurship and the Sharing Economy. - New York : Routledge. - 9781032038148 - 9780367472405 - 9781003036821 ; , s. 72-87
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Bokkapitel (refereegranskat)abstract
- The sharing economy draws attention to new forms of commerce, which, as we argue, call for a revised definition of entrepreneurship. In this chapter, we link the development of entrepreneurship to three types of commerce, electronic, social and sharing commerce, to understand an evolutionary development, yet also search for common and contrasting denominators of the sharing economy related to these types of commerce. The purpose of the chapter is to assess the impact of the sharing economy on how entrepreneurship has evolved. We systematically track the developments of the sharing economy vis-à-vis commerce using social media analytics. Our findings indicate how a revised definition of entrepreneurship would need to expand from non-social, non-digital, non-transfers of ownership, to social, digital exchanges, also pointing to how the sharing economy is represented across various types of commerce. The chapter contributes to previous literature by providing a systematic empirical account of the impact of the sharing economy on the evolution of entrepreneurship and conceptually explaining why the sharing economy gives rise to a relatively wide plethora of commerce initiatives and the need to expand the definition of entrepreneurship.
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| 9. |
- Öberg, Christina, 1970-, et al.
(författare)
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Managers, Minds and Machines in the Age of Artificial Intelligence
- 2021
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Ingår i: Academy of Management Proceedings, Vol 2021, No 1. - : Academy of Management. ; , s. 13120-
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Konferensbidrag (refereegranskat)abstract
- This paper explores the connection between mental structures shaped by past events and managerial action targeted to manifest an uncertain future and does so in the light of artificial intelligence (AI). By drawing on predictive brain theory, the paper conceptualizes that prospective sensemaking is increasingly required for managers. To shed light on prospective sensemaking in uncertain times, we draw on the concept of network pictures to conceptualize managers’ sensemaking and consequent actions based on the notion of companies being embedded in a context (network) affecting strategies and their outcome. The network pictures managers form through sensemaking reflect the presence or the past, but what happens when we take the notion of a future that is inherently different from the past as the guiding light for present actions seriously? The paper contributes to research by extending the network picture concept and interlinking it with neuroscience and specifically AI as a motor of change, and as challenging the human thought with machine learning
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