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- Hansson, Lena, 1968
(författare)
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Aging with grace? Images of older consumers in Swedish women’s lifestyle magazines
- 2010
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Ingår i: Nordic Conference on Consumer Research, 10-11 June, Vaasa Finland.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper deals with ageism in media and advertising and combines a cultural perspective of aging and theories of discourse. As cultural representations, ads influence the way older consumers view themselves and are viewed upon by others. The study critically analyse the representations of age in Swedish women’s lifestyle magazine ads in order to show what discourses of aging and gender that is mediated and what subject positions that are offered for older women who reads these magazines. The first stage of analysis shows limited numbers of discourses and few subject positions for older women.
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| 2. |
- Hansson, Lena, 1968
(författare)
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En tillgänglig butik – marknadsplats för konsumtionsmakt : An accessible store – a market place for consumption power
- 2011
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Ingår i: Konsumtionsmakt. Centrum för konsumtionsvetenskap 10 år. - Göteborg : University of Gothenburg. - 9789197464253 ; , s. 53-62
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Who doesn’t want the grocery shopping to be comfortable and simple rather than uncomfortable and complicated? Retail stores are important market places in which accessibility can make a difference and consumption power emerges. The purpose of this chapter is to study accessibility as a concept to see how it is translated in stores and experienced by older consumers. Complying with standards is not enough in order to make stores accessible for older consumers. As important is the consumer’s shopping experience. Furthermore, the actors in the “store actor network” in which different ideas of accessibility is negotiated and translated are many different ones, such as policy documents, standards, store owner, the store itself, personnel, goods, and customers. It is argued that accessibility is ”done” and given its meaning in a specific context: in a certain store, in assemblage with different actors, in a specific situation. It is also in these contexts that consumption power emerges. This will be discussed and illustrated with the help of some fictive situations occurring in a grocery store visited by a couple of older consumers. The chapter is part of a research project studying accessibility in retail stores for older consumers.
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| 3. |
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| 4. |
- Hansson, Lena, 1968
(författare)
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Finding, reaching and comprehending-How accessibility in retailing can be enhanced for older consumers
- 2010
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Ingår i: NRWC 2010, 2nd Nordic Retail and Wholesale Conference, Gothenburg, Sweden, 10-11 November 2010. School of Business, Economics & Law, University of Gothenburg.
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Konferensbidrag (refereegranskat)abstract
- The paper aims to explore accessibility both as regulations for reaching accessibility for all in retailing and how it has been studied in retail research. The overall purpose is to increase the understanding of accessibility as a concept to see how it can be applied in retail stores to enhance accessibility for older consumers. Based on an overview of Swedish regulations and a review of earlier retail research, it becomes evident that complying with standards is not enough in order to make stores accessible for older consumers. Retailers have to consider accessibility in relation to consumers’ shopping experiences to succeed.
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| 8. |
- Hansson, Lena, 1968
(författare)
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Making sense of consumption - an introduction
- 2013
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Ingår i: Making sense of consumption. Selections from the 2nd Nordic Conference on Consumer Research 2012. - Göteborg : Centre for Consumer Science, University of Gothenburg. - 9789197464260 ; , s. 11-21
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 9. |
- Hansson, Lena, 1968
(författare)
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The construction of accessibility: temporary consumer-assemblages meeting store-assemblages
- 2012
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Ingår i: Making Sense of Consumption, 2nd Nordic Conference on Consumer Research, May 30 - June 1, 2012 Gothenburg, Sweden.
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Konferensbidrag (refereegranskat)abstract
- Retail stores constitute a great part of cities commercial venues and consumers visit them regularly when going shopping. Accessibility is in retail traditionally viewed as something pre-defined as geographic store location, transport provision, or included as one aspect among others as part of store satisfaction. However, these perspectives fail to consider the situational aspects of accessibility. This paper will explore how accessibility or inaccessibility is constructed and negotiated when older consumers are shopping for groceries. It is argued that accessibility is something created and negotiated in situ within the practices of everyday life. Accessibility is thus both negotiated and situational.
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| 10. |
- Jahnke, Marcus, 1969, et al.
(författare)
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Implicit innovation – Radical symbolic and functional innovations as a result of design-driven explorations of gender issues
- 2010
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Ingår i: European Group for Organization Studies (EGOS) Colloquium, Lisbon, Portugal, June 30-July 3..
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper presents observations of an experimental research project were three design students reflected on the relationship between design and gender through practice. By relating to the emerging theory of design-driven innovation of meaning the study highlights a number of aspects which has so far been little explored empirically. A notion that such design processes are inherently interpretative will be supported. Further, the public reception and interpretation of the artifacts, when shown in an exhibition, will reveal problematic dynamics that is increasingly pronounced the more meaning challenge deeply held socio-cultural norms and values.
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