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- Ivarsson, Inge, 1954, et al.
(författare)
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Embedded internationalization: How small-and medium-sized Swedish companies use business-network relations with Western customers to establish own manufacturing in China
- 2013
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Ingår i: Asian Business & Management. - : Springer Science and Business Media LLC. - 1472-4782 .- 1476-9328. ; 12:5, s. 565-589
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Tidskriftsartikel (refereegranskat)abstract
- We use firm-level data to show how small- and medium-sized Swedish companies have set up manufacturing in China, despite a lack of local market experience, providing customized products to Swedish and other international customers, both in China and through exports. Initially a cost- and risk-minimization strategy, it became related to growth and opportunity development. In unfamiliar markets where firms face simultaneous liabilities of outsidership and foreignness, both can be overcome through ‘embedded internationalization’, targeting existing and new customers by using their background in similar business environments, as well as their own capabilities and international market experiences as critical firm-specific advantages.
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