| 1. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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Food labels: how consumers value moral, environmental, and health aspects of meat consumption
- 2020
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- Policy changes could improve health and environmental outcomes by addressing the many externalities and internalities related to food consumption. Using a stated preference approach, we investigate to what extent consumers are willing to make costlier food consumption choices if doing so contributes to decrease environmental externalities, health damages, and animal suffering. We find a considerable willingness to pay for some aspects of the food bought. People are willing to pay an additional 50% for a product if it carries a label declaring that the product meets the highest available standards in terms of healthiness, animal welfare, and antibiotics use, respectively. The willingness to pay for a climate impact label is also sizeable but smaller. We compare a traffic-light label with a plain-text label and a grey-scale label in order to disentangle the effects of introducing labels Our results are mixed, suggesting that a traffic-light label has both normative and cognitive effects on behavior.
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| 2. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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How much does it take? Willingness to switch to meat substitutes
- 2021
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- Meat production and consumption have several negative environmental externalities and health impacts. Using a stated preference survey, this study identifies main barriers to and drivers of switching to the following meat substitutes: a plant-based veggie burger, a meat-like burger, and a lab burger. We find that price matters: given the right monetary incentives, many individuals express a willingness to switch to meatless alternatives. About a third of those who prefer meat would consider switching to a meat substitute if the price were two-thirds or less of the price of the meat option. However, almost half of the respondents would not choose a lab meat burger even if they would get it for free. Male individuals without university education and older than 30 years show a stronger resistance to substitute meat hamburgers, in particular if the substitute is a plant-based veggie burger that neither looks nor tastes like meat. Environmental and health consciousness and being familiar with the substitute are correlated with the willingness to substitute. Older individuals are less familiar with and less likely to choose meat substitutes compared with younger individuals. We also find that taste is a prominent barrier for people who prefer meat, indicating that there is room for improvements in the taste of the different meat substitutes.
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| 3. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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How much does it take? Willingness to switch to meat substitutes
- 2022
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Ingår i: Ecological Economics. - : Elsevier BV. - 0921-8009. ; 193
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Tidskriftsartikel (refereegranskat)abstract
- Meat production and consumption have several negative environmental externalities and health impacts. Using a stated preference survey, this study identifies main barriers to and drivers of switching to the following meat substitutes: a plant-based veggie burger, a meat-like burger, and a lab burger. About a third of those who prefer meat would consider switching to a meat substitute if the price were two-thirds or less of the price of the meat option. However, almost half of the respondents would not choose a lab meat burger even if they would get it for free. Male individuals without university education and older than 30 years show a stronger resistance to substitute meat hamburgers, in particular if the substitute is a plant-based veggie burger that neither looks nor tastes like meat. Environmental and health consciousness and being familiar with the substitute are correlated with the willingness to substitute. Older individuals are less familiar with and less likely to choose meat substitutes compared with younger individuals. We also find that taste is a prominent barrier for people who prefer meat, indicating that there is room for improvements in the taste of the different meat substitutes. © 2021
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| 4. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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How Much Liberty Should We Have? Citizens versus Experts on Regulating Externalities and Internalities
- 2024
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- Based on a tailor-made survey, we find that experts – academics and civil servants – are much more willing than citizens in Sweden to accept liberty-reducing regulations. Moreover, both citizens and experts are more supportive of regulating negative internalities (in terms of health) than negative externalities (in terms of climate change). While less liberty-reducing policy instruments receive more support, around 20 percent of citizens and experts support very intrusive measures such as non-transferable individual quotas for air travel and unhealthy foods. Both experts and citizens prefer encouraging to discouraging information provision, while experts are more positive than citizens to tax instruments
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| 5. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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Leading by example? EU citizens’ preferences for climate leadership
- 2022
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- For global problems like climate change, strong international agreements are difficult to achieve. Alternative solutions might therefore be necessary. In this paper, we study the support for climate leadership in seven European countries. Climate leadership means that an individual country takes the lead by decreasing its carbon emissions above its level of commitment in the current EU agreement and with the intention of inspiring other countries to do likewise. Overall, we find that at realistic cost levels, a majority of people oppose their country taking the lead, and most do not expect that taking the lead will result in other countries following suit. The lack of support is caused by expectations that such leadership will result in other countries behaving as free riders. We do, however, find evidence of preferences for conditional leadership: People are more positive about their country taking the lead if assured that other countries will follow. These preferences are stronger among those who identify as leftwing. Moreover, citizens in smaller countries are more pessimistic that other countries would follow their country’s lead and more sensitive to the response of other EU countries.
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| 6. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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Past and present outage costs – A follow-up study of households’ willingness to pay to avoid power outages
- 2021
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Ingår i: Resource and Energy Economics. - : Elsevier BV. - 0928-7655. ; 64
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Tidskriftsartikel (refereegranskat)abstract
- © 2021 Elsevier B.V. Households’ demand for electricity continues to increase. This trend per se should indicate increased disutility from power outages. Additionally, batteries and other back-up systems have been improved, and the frequency and duration of outages have been reduced in many countries. By comparing the results from two stated preference studies on Swedish households’ willingness to pay (WTP) to avoid power outages in 2004 and 2017, we investigate whether the WTP has changed. The WTP is assessed for power outages of 1- and 4 -h durations, and whether it is planned or unplanned. We find three main differences: (i) the proportion of households stating zero WTP to avoid power outages decreased significantly from 2004 to 2017, meaning that more households are willing to pay to avoid a power outage in 2017 than in 2004; (ii) the overall WTP was considerably higher in 2017 than in 2004, but (iii) the conditional WTP, that is, WTP for those that have a positive WTP for an outage, has decreased. These results have implications for how regulators incentivize and regulate electricity suppliers, because the results suggest that a reliable supply of electricity is of greater importance now than what the literature has suggested.
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| 7. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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Red, yellow, or green? Do consumers’ choices of food products depend on the label design?
- 2022
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Ingår i: European Review of Agricultural Economics. - : Oxford University Press (OUP). - 0165-1587 .- 1464-3618. ; 49:5
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Tidskriftsartikel (refereegranskat)abstract
- Using a stated preference survey, we investigate to what extent consumers are willing to make costlier food consumption choices to decrease damages to health, the environment, and animal well-being. In particular, we investigate how the graphic design of the labels affects choice behaviour by comparing traffic–light and greyscale labels and plain-text description with each other. We found that the red colour in traffic lights seems to strengthen respondents’ preferences for avoiding the worst level of a collective attribute such as climate impact or antibiotics use, while the green colour strengthened preferences for the more private attribute, namely healthiness. On average, the price premiums for a green label compared with a red label is 52per cent for healthiness, 64per cent for both animal welfare and antibiotics, and 20per cent for climate impact.
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| 8. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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Sexual objectification of women in media and the gender wage gap: Does exposure to objectifying pictures lower the reservation wage?
- 2022
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- Using an online experiment, we investigate the influence of sexual objectification in media on economic decision making. In the experiment, subjects are asked to evaluate advertisements in women’s magazines. In the treatment groups, the ads portray women in sexually objectifying poses, while the poses are neutral in the control group. The main research hypothesis is that sexual objectification tends to make women self-objectify, i.e., they internalize the view of the objectifying images, and as a result, they lower their reservation wage. We find that women in the treatment groups do self-objectify: Women who were exposed to the objectifying images described themselves with words related to body shape or size significantly more often than women in the control group. Adding a warning text about the fact that photoshopped images can create unrealistic body ideals did not mitigate the self-objectification. However, we do not find any effect of the sexual objectification on women’s reservation wages. If we take the results at face value, they do suggest that the objectification of women in media, while having important psychological and emotional effects, does not seem to affect women’s economic behavior, at least not directly.
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| 9. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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Sexual objectification of women in media and the gender wage gap: Does exposure to objectifying pictures lower the reservation wage?
- 2024
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Ingår i: JOURNAL OF BEHAVIORAL AND EXPERIMENTAL ECONOMICS. - 2214-8043 .- 2214-8051. ; 108
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Tidskriftsartikel (refereegranskat)abstract
- Using an online experiment, we investigate the influence of sexual objectification in media on reservation wages. In the experiment, subjects (843 women and 307 men in the main analysis) are asked to evaluate advertisements in women's magazines. In the treatment groups, the ads portray women in sexually objectifying poses, while the poses are neutral in the control group. The main research hypothesis is that sexual objectification tends to make women self-objectify, i.e., they internalize the view of the objectifying images, and as a result, they lower their reservation wage. We find that women in the treatment groups do self-objectify: Women who were exposed to the objectifying images described themselves with words related to body shape or size significantly more often than women in the control group. Adding a warning text about the fact that photoshopped images can create unrealistic body ideals did not mitigate the self-objectification. However, we do not find any effect of sexual objectification on women's reservation wages. If we take the results at face value, they do suggest that the objectification of women in media, while having important psychological and emotional effects, does not seem to affect women's reservation wages, at least not directly.
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| 10. |
- Carlsson, Fredrik, 1968, et al.
(författare)
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Sustainable food: can food labels make consumers switch to meat substitutes?
- 2021
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- Using a stated preference survey, we investigate whether the introduction of a set of food labels affects consumers´ willingness to make costly shifts from meat products to meat substitutes. We investigate the role of food labels relating to health, use of antibiotics, climate impact, and animal care. We find that climate and healthiness labeling of substitutes increases the likelihood that consumers will switch to such products. We also find that labeling of the meat option can play an important role when choosing a food product. Labels concerning animal care, antibiotics use, and healthiness are all important for consumers’ choices, while a climate impact label placed on meat plays a smaller role. If meat is produced with severe restrictions on antibiotics use and the producers guarantee a high level of animal care, consumers will generally, all else equal, prefer the meat alternative. Twenty-five percent of the respondents are not willing to choose anything other than meat in the experiment. This subset of consumers are probably very difficult to influence. We find, however, that making a meat substitute taste more like meat is a key factor for those with limited experience of consuming soy products.
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