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| 2. |
- Eriksson, Göran, 1964-, et al.
(författare)
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Is backstage the new frontstage in journalism?
- 2017
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper explores how web TV productions and journalists’ use of social media change how journalistic formats are being ”done” in terms of both form and content. Illustrating our argument with examples from recent studies of web TV productions, journalistic digital guidelines, and industry interviews, we suggest that “backstage informality” is both a prominent audience orientation in online productions, as well as an overarching characteristic of web TV journalism. Web TV productions expose backstage settings and practices, and journalists construct sociable relations with audiences by performing as if being mates with audiences in talk and interaction. This creates an image of audiences’ accessing the real, unmediated personas of journalists, as well as the real conditions of journalistic productions. We see this orientation to backstage informality as part of the current development of trying to understand audiences’ preferences and expectations in online media contexts.
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| 3. |
- Kroon, Åsa, 1967-, et al.
(författare)
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Messy interviews : Changing conditions for politicians’ visibility on the web
- 2016
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Ingår i: Media Culture and Society. - London, United Kingdom : Sage Publications. - 0163-4437 .- 1460-3675. ; 38:7, s. 1015-1033
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Tidskriftsartikel (refereegranskat)abstract
- This article provides an updated analysis relating to John B. Thompson’s argument about political visibility and fragility. It does so in light of recent years’ development of communication technologies and the proliferation of nonbroadcasting media organizations producing TV. Instances of a new mediated encounter for politicians is analyzed in detail – the live web interview – produced and streamed by two Swedish tabloids during election campaigning 2014. It is argued that the live web interview is not yet a recognizable ‘communicative activity type’ with an obvious set of norms, rules, and routines. This fact makes politicians more intensely exposed to moments of mediated fragility which may be difficult to control. The most crucial condition that changes how politicians are able to manage their visibility is the constantly rolling ‘non-exclusive’ live camera which does not give the politician any room for error. The tabloids do not seem to mind ‘things going a bit wrong’ while airing; rather, interactional flaws are argued to be part and parcel of the overall web TV performance.
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| 4. |
- Kroon, Åsa, 1967-, et al.
(författare)
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Microphone pokes as prank or political action? : Challenges to politicians' visibility in the age of web TV
- 2018
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Ingår i: Journal of Language and Politics. - : John Benjamins Publishing Company. - 1569-2159 .- 1569-9862. ; 17:2, s. 222-240
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Tidskriftsartikel (refereegranskat)abstract
- The production of political talk is changing in response to ongoing changes in the overall media ecology. The rise of web TV challenges the previously dominant mediated politics of traditional broadcasting. In this paper we examine the practices of the mediatization of politics in the web TV environment via a humorous encounter between a self-declared “prankster” posing as a web TV broadcaster, and several Swedish politicians. The discussion reflects on various data emanating from this encounter to reveal how Web TV challenges traditional broadcasting norms, and offers fresh challenges for politicians who are continuously adapting to new media logics for exposure.
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| 5. |
- Kroon, Åsa, 1967-
(författare)
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More than a hashtag : Producers' and users' co-creation of a loving "we" in a second screen TV sports production
- 2017
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Ingår i: Television and New Media. - : Sage Publications. - 1527-4764 .- 1552-8316. ; 18:7, s. 670-688
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Tidskriftsartikel (refereegranskat)abstract
- This article presents a case study of a series of Swedish football commentary webcastswhere both producers and users engage in communication with each other duringthe FIFA World Cup in 2014. The main aim is to identify what the participants doto construct sociable bonds with each other using the technological affordancesavailable, specifically those connected to second screens. Second screening isapproached as a thoroughly sociable activity rather than a practice you engage in forprimarily instrumental reasons like finding facts or statistics. The analysis shows howusers and producers adopt strategies of inclusion oriented to creating a joint senseof “being here together” in the community that is formed around the official hashtagexpressenvm. The results indicate that second screen setups of this kind have thepotential of displacing the big TV screen and its live sports event, at least for a specificuser crowd.
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| 6. |
- Kroon, Åsa, 1967-
(författare)
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Recontextualizing racism and segregation by ways of "cozification" in a TV sports broadcast
- 2019
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Ingår i: Social Semiotics. - : Routledge. - 1035-0330 .- 1470-1219. ; 29:1, s. 112-128
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Tidskriftsartikel (refereegranskat)abstract
- This paper qualitatively examines a Swedish case where a TV broadcaster takes it upon itself to confront discriminatory practices in sports by addressing issues of segregation and racism in relation to the practice of cross-country skiing in a seven-part series called Stephan, Gliding. It is argued that racism and segregation are addressed through processes of cozification of both form and content. This means that the producers use semiotic resources and strategies of narration that strip the subject matter of any threatening and confrontative components, and instead embed it within a cosy story frame that will not alienate those watching. At a denotative level, Stephan, Gliding tells the story of a beginner who takes on the challenge of skiing in the 90-kilometre cross-country ski competition The Vasa Race. On an ideological level, the programme can be read critically as the narrative of a foreigner deciding to undertake the mission of his own integration into Swedish society by ways of learning to ski. It is argued that the existence of these simultaneous, competing discourses may be a better strategy to maintain a successful “communicative relationship” with audiences than to not address the topic at all.
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| 7. |
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| 8. |
- Kroon, Åsa, 1967-, et al.
(författare)
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The Impact of the Digital Transformation on Sports Journalism Talk Online
- 2019
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Ingår i: Journalism Practice. - : Routledge. - 1751-2786 .- 1751-2794. ; 13:7, s. 834-852
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Tidskriftsartikel (refereegranskat)abstract
- This paper examines the impact of the digital transformation on broadcast practices from a producer/studio participant perspective with a focus on sports journalism online. More specifically, the study targets changes in sports talk and interaction as producers re-shape their communicative activities to fit audiences’ new contexts of reception. It discusses how these changes in practices relate to some of the fundamental assumptions in current broadcast talk theory. The textual studies are complemented by interviews with six prominent Swedish media industry representatives in order to shed light on their perceptions of the broadcast to online shift given their respective experiences. The results show how producers/participants adapt to a more casual and relaxed interactional style and tone online than in ordinary broadcasting. The studied sportscasts also largely abandon the traditional broadcast address, as expressed in direct discursive address and looks-to-camera, for an orientation to screen devices where social media active audiences are to be “found,” although still having a traditionally positioned audience to attend to. Although sociability is still the structural principle for producers’ interactional choices irrelevant of platform, the strategies of how to achieve it are changing due to the digital transformation.
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