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- Aramo-Immonen, Heli, 1964-, et al.
(författare)
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Clustering the IMP thought : Searching roots and diversities in IMP research
- 2018
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Ingår i: 34th Annual Industrial Marketing & Purchasing Conference KEDGE Business School, Marseille, France, 4-7 September 2018.
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Konferensbidrag (refereegranskat)abstract
- IMP research is often treated as an empirical perspective describing complexities of repeated business-to-business exchanges and their embeddedness. While building on some common understandings and concepts, this paper asks: How homogeneous is the IMP research? This paper uses cluster analysis to capture the roots and various sub-groups of IMP research as means to depict the question of homogeneity (i.e. a core focus in the research) or heterogeneity (i.e. using references from other fields or specific to sub-fields) of the IMP thought. In this scientific work in progress paper we introduce how we design to use bibliographical methods in order to harvest data from an extensive amount of IMP-related articles written from the 1970’s onwards. In this first attempt to reveal IMP we used overall 294 articles yielded to 10,615 co-citation relationships. A threshold of minimum number of citations of a cited reference was set to five (5) to capture such references that have been cited in multiple publications. We introduce visual mapping of defined subject area clusters and as an example we describe shortly clusters. Perhaps not surprisingly our findings suggest that IMP research is not so homogenous, with at least four clear clusters of IMP-research each utilizing different key referenfernces.
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| 2. |
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| 3. |
- Håkansson, Johan, et al.
(författare)
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Town centre cooperation : Changing perception of property owners
- 2017
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Ingår i: International Journal of Retail & Distribution Management. - 0959-0552 .- 1758-6690. ; 45:11, s. 1200-1212
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to investigate if, and how, different stakeholders perceive property owners (PO) have changed their activities in a town centre after increased competition, and if this has led to a different perception of the PO' stakeholder group. Design/methodology/approach – A comparative follow-up case study is conducted through semi-structured interviews on changes in the town centre management (TCM) stakeholders' perceptions of the role, benefit, and contribution of PO. The interviews are carried out before and after the establishment of a big-box retailer, which makes it possible to analyse possible changes in the perceptions in relation to the overall role of the PO when retail competition increases. Findings – A limited number of PO and local authorities have started working more strategically and proactively by creating a time-restricted alliance that goes beyond the work of the TCM organisation. Although the activities of the PO have increased, this is not fully understood by everyone in the town centre, especially the retailers. Research limitations/implications – In comparison with other studies, this study clearly indicates that the property owner plays a key strategic role in enabling town centre development. This role is broader than what the original TCM literature suggests and is based on the aspects of resource coordination and distribution. Practical implications – In order to create the opportunity to develop a town centre in the long run, it is of strategic importance that the PO are in agreement with the development plans. In addition, it is necessary to consider those members who should be part of the strategic alliance. Originality/value – By conducting a comparative follow-up case study, the authors are able to contribute with a deeper understanding of how stakeholders' perceptions change over time. The authors extend the current literature by showing that the PO are a key stakeholder due to their organisational resources and their ability to facilitate town centre development. © 2017 Emerald Publishing Limited.
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| 4. |
- Lagin, Madelen
(författare)
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Assumptions of retail price strategy and price tactic decisions
- 2015
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This licentiate thesis sets out to analyse how a retail price decision frame can be understood. It is argued that it is possible to view price determination within retailing by determining the level of rationality and using behavioural theories. In this way, it is possible to use assumptions derived from economics and marketing to establish a decision frame. By taking a management perspective, it is possible to take into consideration how it is assumed that the retailer should strategically manage price decisions, which decisions might be assumed to be price decisions, and which decisions can be assumed to be under the control of the retailer. Theoretically, this licentiate thesis has its foundations in different assumptions about decision frames regarding the level of information collected, the goal of the decisions, and the outcomes of the decisions. Since the concepts that are to be analysed within this thesis are price decisions, the latter part of the theory discusses price decision in specific: sequential price decisions, at the point of the decision, and trade-offs when making a decision. Here, it is evident that a conceptual decision frame that is intended to illustrate price decisions includes several aspects: several decision alternatives and what assumptions of rationality that can be made in relation to the decision frame. A semi-structured literature review was conducted. As a result, it became apparent that two important things in the decision frame were unclear: time assumptions regarding the decisions and the amount of information that is assumed in relation to the different decision alternatives. By using the same articles that were used to adjust the decision frame, a topical study was made in order to determine the time specific assumptions, as well as the analytical level based on the assumed information necessary for individual decision alternatives. This, together with an experimental study, was necessary to be able to discuss the consequences of the rationality assumption. When the retail literature is analysed for the level of rationality and consequences of assuming certain assumptions of rationality, three main things becomes apparent. First, the level of rationality or the assumptions of rationality are seldom made or accounted for in the literature. In fact, there are indications that perfect and bounded rationality assumptions are used simultaneously within studies. Second, although bounded rationality is a recognised theoretical perspective, very few articles seem to use these assumptions. Third, since the outcome of a price decision seems to provide no incremental sale, it is questionable which assumptions of rationality that should be used. It might even be the case that no assumptions of rationality at all should be used. In a broader perspective, the findings from this licentiate thesis show that the assumptions of rationality within retail research is unclear. There is an imbalance between the perspectives used, where the main assumptions seem to be concentrated to perfect rationality. However, it is suggested that by clarifying which assumptions of rationality that is used and using bounded rationality assumptions within research would result in a clearer picture of the multifaceted price decisions that could be assumed within retailing. The theoretical contribution of this thesis mainly surround the identification of how the level of rationality provides limiting assumptions within retail research. Furthermore, since indications show that learning might not occur within this specific context it is questioned whether the basic learning assumption within bounded rationality should be used in this context.
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| 6. |
- Lagin, Madelen, et al.
(författare)
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Defining the links between retail price strategies and price tactics
- 2015
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Retailers tend to become trapped in a price-promotion war where price issues are dealt with on a short-term basis, indicating almost solely tactical choices. Since price is the only part of the marketing mix providing direct revenues to the organisation, it should also be of strategic importance for the retailer. Not only in practice are price tactics often separated from pricing strategies, it is also the case in research where these are often studied in isolation from each other probably due to their individual complexity. This paper contributes to both the research area and practice by discussing these two complex areas together, and the essence of both strategy and tactics are defined. By considering the planning horizon for the retailer this paper further contributes by defining the links between price strategy and price tactic. The conclusion shows the importance of clearly establishing which analytical level is being analysed.
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| 7. |
- Lagin, Madelen, 1982-
(författare)
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The Price We Pay : The Autonomy of Store Managers in Making Price Decisions: The Case of Grocery Retailing
- 2018
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In this dissertation, the store manager’s autonomy in making price decisions is explored to further our understanding of this actor. As a result, the store manager’s embeddedness in the manufacturer-retailer-consumer triad provides a more holistic view of the price decisions made in grocery retailing. In both the scientific literature and the grey literature, discussions of whom it is who actually makes the price decisions within grocery retailing are diverse and point to all three actors in the triad, including the store manager.Through a theoretical departure in which price decisions and autonomy is discussed, it is possible to explore the store manager’s ability to make price decisions in relation to the manufacturer-retailer-consumer triad. As an embedded actor in the triad, the store managers can, theoretically andspeculatively, face restrictions in relation to all actors.The context in which this dissertation is placed is that of the grocery retail branch in Sweden, where the three largest retail organisations have participated in the dissertation. This dissertation consists of the cover paper and five appended papers, where autonomy is discussed from a qualitative perspective within the frame of a mixed method approach. By looking at price decisions from the store manager’s perspective, and his/her freedom in making price decisions, the dissertation contributes to the area of micro-foundations of pricing.It is concluded that while store managers might not be formally autonomous in making price decisions, and that connected restrictions, due to the relationship and position of the actors in the original triad are in place, the store managers have enough freedom in relation to the store to implicitly and operationally influence price decisions. As a result, it is concluded that the possibility to resist decisions by acting as if they are autonomous, store managers become important actors to be taken into account when price decisions are made and evaluated.
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