| 1. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Multibrand events and social media engagement : Concentration or spillover?
- 2020
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 24:2-3, s. 253-262
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Tidskriftsartikel (refereegranskat)abstract
- To what degree do participating and nonparticipating brands enjoy engagement of social media users in the setting of multibrand events? Based on empirical material comprising 4,424 user-generated content published before, during, and after Fashion Week Stockholm in February 2016, this article illustrates how the studied multibrand event both concentrated engagement for participating brands and created spillover engagement to other, nonparticipating brands. Therefore, these findings question whether individual brands benefit from being official participants in multibrand events. This article contributes to the field of event management by illustrating the dynamic interplay between engagement created in social media and multibrand events, while also highlighting associated conceptual and managerial implications.
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| 2. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Assessing the impact of the sharing economy on the evolution of online commerce
- 2020
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Ingår i: ISPIM Conference Proceedings. - Manchester : The International Society for Professional Innovation Management (ISPIM). - 9789523354654
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Konferensbidrag (refereegranskat)abstract
- This paper aims to assess the impact of the sharing economy on ways in which online commerce is evolving. By utilising Social Media Analytics to systematically track the developments of the sharing economy visà-vis online commerce, we analyse an empirical material of 8,755 user-generated content covering a time period of 24 months. Our findings illustrate that the sharing economy fuels platforms focusing attention to sharing commerce but also platforms engaged in social commerce and more general forms of e-commerce. Furthermore, our findings show the sectors in which sharing commerce, social commerce and general forms of e-commerce have become particularly prevalent. The paper contributes to previous literature by providing a systematic empirical contribution on the impact of the sharing economy on the evolution of online commerce and by conceptually explaining why the sharing economy gives rise to a relatively wide plethora of online commerce initiatives.
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| 3. |
- Geissinger, Andrea, et al.
(författare)
-
Assessing user perceptions of the interplay between the sharing, access, platform and community- based economies
- 2020
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Ingår i: Information Technology and People. - : Emerald Group Publishing Limited. - 0959-3845 .- 1758-5813. ; 33:3, s. 1037-1051
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: Digitally intermediated peer-to-peer exchanges have accelerated in occurrence, and as a consequence, they have introduced an increased pluralism of connotations. Accordingly, this paper aims to assess user perceptions of the interplay between the sharing, access, platform, and community-based economies.Design/methodology/approach: The sharing, access, platform, and community-based economies have been systematically tracked in the social media landscape using Social Media Analytics (SMA). In doing so, a total material of 62,855 publicly posted user-generated content concerning the four respective economies were collected and analyzed.Findings: Even though the sharing economy has been conceptually argued to be interlinked with the access, platform, and community-based economies, the empirical results of the study do not validate this interlinkage. Instead, the results regarding user perceptions in social media show that the sharing, access, platform, and community-based economies manifest as clearly separated.Originality/value: This paper contributes to existing literature by offering an empirical validation, as well as an in-depth understanding, of the sharing economy's interlinkage to other economies, along with the extent to which the overlaps between these economies manifest in social media.
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| 4. |
- Geissinger, Andrea, et al.
(författare)
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Digital Disruption beyond Uber and Airbnb – tracking the long tail of the sharing economy
- 2020
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Ingår i: Technological Forecasting and Social Change. - : Elsevier BV. - 0040-1625 .- 1873-5509. ; 155
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy can be regarded as a discontinuous innovation that creates increased abundance throughout society. Extant literature on the sharing economy has been predominantly concerned with Uber and Airbnb. As little is known about where the sharing economy is gaining momentum beyond transportation and accommodation, the purpose of this paper is to map in what sectors of the economy it is perceived to gain traction. Drawing on data from social and traditional media in Sweden, we identify a long tail of 17 sectors and 47 subsectors in which a total of 165 unique sharing-economy actors operate, including sectors such as on-demand services, fashion and clothing, and food delivery. Our findings therefore point at the expanding scope of the sharing economy and relatedly, we derive a set of implications for firms.
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| 5. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Digitalization and the future of Management Learning : New technology as an enabler of historical, practice-oriented, and critical perspectives in management research and learning
- 2020
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Ingår i: Management Learning. - : Sage Publications. - 1350-5076 .- 1461-7307. ; 51:1, s. 89-108
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Tidskriftsartikel (refereegranskat)abstract
- How are historical, practice-oriented, and critical research perspectives in management affected by digitalization? In this article, we describe and discuss how two digital research approaches can be applied and how they may influence the future directions of management scholarship and education: Social Media Analytics and digital archives. Our empirical illustrations suggest that digitalization generates productivity improvements for scholars, making it possible to undertake research that was previously too laborious. It also enables researchers to pay closer attention to detail while still being able to abstract and generalize. We therefore argue that digitalization contributes to a historical turn in management, that practice-oriented research can be conducted with less effort and improved quality and that micro-level data in the form of digital archives and online contents make it easier to adopt critical perspectives.
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