| 1. |
- Geissinger, Andrea, et al.
(författare)
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Copycats among underdogs-echoing the sharing economy business model
- 2021
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 96, s. 287-299
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy has gained traction in several industry sectors by establishing ever-new platforms, with digital intermediation and peer-to-peer exchanges at the heart of the business model. Most research on the sharing economy concerns the phenomenon level or focuses on the operations of single platforms. This paper connects various sharing economy platforms by asking: How has the sharing economy spread to new platforms? The purpose of the paper is to explain the pattern of spread of the sharing economy business model. Findings point out a seamless, unobtrusive pattern echoing characteristics of the sharing economy business model across distant sectors to avoid competition while reproducing activities in ever-new resource settings. The paper continues the exploration of the sharing economy related to industrial marketing through moving from the individual platforms to the way they lead to new ones while acknowledging how the innovative model for new platforms is highly based on mandates created through acknowledging oneself as a role model successor. Such a spread mechanism redefines innovation newness, adaptation and diffusion, and raises new insights to understand how current business landscapes would be under the possible transition into a new logic of operations.
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| 2. |
- Geissinger, Andrea, 1987-
(författare)
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Platforms in Liquid Modernity : Essays about the Sharing Economy, Digital Platforms, and Institutions
- 2021
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The year 2020 feels like the beginning of a crescendo of change. As environmental and social challenges reach an all-time high, the organization of our societies is coming under scrutiny. We, as a society, turn to technology to reinvent the organization of social life after disruptive episodes. Inspired by Bauman's theorizing to describe the cultural and societal zeitgeist, this thesis explains the institutionalization of one of the most promising alternative forms of organization of the past decade: the sharing economy.Comprised of nine essays centered around three focal areas: (1) Organizational change, (2) Market change, and (3) Societal change, this thesis aims to explain the institutionalization of digital sharing platforms in liquid modern society.This thesis finds that digital sharing platforms act as societal organizers on several dimensions of “in-betweenness.” As this moment in time can also be characterized as a period of “interregnum”—another moment of in-betweenness—where old structures are continuously disrupted but no clear new path has emerged, digital platform providers fill a structural void in our highly individualized society. Digital platform providers use community as an anchor, a belief, and sets of practices to create an emerging (intermediary) institution around which different forms of organization manifest.Digital sharing platforms have, however, remained a grace note on systemic change: ornamental and practically non-essential. Still, digital platforms are setting new norms in all areas of organizational, market, and societal life. By evoking both elements of community and market, digital platforms are playing an important part in creating a symphony of our future societal order.
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| 3. |
- Laurell, Christofer, 1987, et al.
(författare)
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Analysing uber in social media - Disruptive technology or institutional disruption?
- 2021
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Ingår i: Digital Disruptive Innovation. ; , s. 517-539
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Extant literature suggests that market disruptions take place because of two main reasons: technological disruption or institutional change. In view of these two alternative explanations, this paper aims to explore how the recent rise of the collaborative consumption platform Uber is perceived by consumers and whether this platform is primarily regarded as a technological innovation or as an insti-tutional disruption. Drawing from a dataset of more than 6500 user-generated contents in social media, our findings suggest that Uber is not primarily per¬ceived as a technological innovation, but rather as an institutional disruption.
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| 4. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Tracking the international discourse of the Chinese super league through social media analytics
- 2021
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Ingår i: Sport in Society. - : Informa UK Limited. - 1743-0437 .- 1743-0445. ; 24:10, s. 1729-1741
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Tidskriftsartikel (refereegranskat)abstract
- How is the international discourse of the Chinese Super League (CSL) framed in social media and which actors are driving current developments? Utilizing Social Media Analytics (SMA), we track the international discourse of the CSL and its associated actors throughout the social media landscape. Our findings reveal that the CSL is framed primarily by professional actors offering match information and results as well as betting and streaming services. Yet, fan engagement vis-a-vis CSL clubs, players and matches is limited in its extent. Thus, our results indicate that the international fan base of the CSL remains largely underdeveloped. Altogether, we contribute to extant literature in sports management by illustrating how an emerging methodological approach can be utilised, assessing a critical aspect of China's ambitions with regards to football, and the associated challenges that emerging leagues face in terms of attracting international fans despite considerable investment in recent years.
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