| 1. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Customer-based Destination Brand Equity Model
- 2022
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Ingår i: Encyclopedia of Tourism Management and Marketing. - Cheltenham, UK : Edward Elgar Publishing. ; , s. 742-744
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Bokkapitel (refereegranskat)abstract
- The customer-based destination brand equity model (CBDBE) captures knowledge about the complex relationships between tourists and tourism destination brands (e.g., Buhalis and Park, 2021; Chekalina, Fuchs and Lexhagen, 2018; Tran, Nguyen and Tran, 2021). Theoretically, the CBDBE model is derived from cognitive psychology and depicts tourists’ complex responses to a tourism destination’s name. The model aims to understand the multi-dimensional brand-related memory structures that tourists hold about a destination. As a managerial tool, the CBDBE model allows us to measure a destination brand’s strength and thus evaluate a destination’s marketing success. Destination managers use the CBDBE model to identify areas that allow them to upgrade destination marketing strategies, promotional campaigns and destination product development (Tran et al., 2019).
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| 2. |
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| 3. |
- Conti, Eugenio, 1987-
(författare)
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Digital technocultures in Nature-based tourism
- 2023
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis investigates the influences of digital technologies on nature-based tourism (NBT) experiences. I acknowledge that the holistic digitalization of human lives increasingly impacts nature-based tourism. Particularly, I argue that it impacts tourists’ experiential valuation of nature, as well as tourists themselves as experiencers of nature in NBT in ways that need to be further understood.Following contemporary consumer-dominant perspectives on tourism experiences, I argue that tourists’ multi-dimensional valuation of experiences depends greatly on ex-situ factors that exist outside service encounters in NBT and within digitally networked lifeworld experienced by tourists, which informs how they value themselves and what they experience. However, such lifeworlds are poorly acknowledged in research on NBT experiences. Building on consumer culture theory, I argue that NBT tourists are cultural agents, and their NBT experiences are highly affected by how their lifeworlds are ingrained in marketplace cultures that discipline what is valuable and experienced in NBT. Such marketplace cultures, which are becoming increasingly digital and technological, can be conceptualized as digital technocultures. More than simply enhancing experiences, as extant literature suggests, digital technology provides lifestyle scripts, ideologies, identity myths, symbolic universes, and stories associated with the everyday, tourism, and consumption of nature. The latter are powerful actors in shaping consumers’ meaning making, sensescapes, emotions, behaviors, and ultimately experience valuations of nature in NBT. Across the four papers and the additional discussion that compose it, this thesis investigates how digital technocultures shape the identity of tourist experiencers in NBT and how they impact the valuation of nature in NBT. The thesis adopts a mix of novel, in-depth, thick, and interpretive methodologies to gain such knowledge. Findings offer thick consumer knowledge and a high-level consumer insight into NBT tourists. In digital technocultures, NBT tourists and their experiences of nature are contested among different digital and disconnected selves. Tourists appropriate digital technocultures and NBT according to identity projects that aim to assemble valued digital “experiencers” and at taking part in valued in e-tribes reflecting them in one’s lifeworld. At the same time, tourists negotiate digital technocultures disciplining their lifeworlds in order to build a valued escapist, liberated and disconnected Self in nature. Moreover, digital technocultures discipline, abstract, and extremify specific aspects of nature. These are sought, desired, imagined, and experienced as digital hyperrealities in NBT. This thesis explores the implications of digital technocultures of experience for NBT, which have so far been insufficiently acknowledged.
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| 4. |
- Conti, Eugenio, 1987-, et al.
(författare)
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Instagramming nature-based tourism experiences : a netnographic study of online photography and value creation
- 2020
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Ingår i: Tourism Management Perspectives. - : Elsevier. - 2211-9736 .- 2211-9744. ; 34
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this research is to explore the role of online photography in creating experience value in nature-based tourism, and what types of experience value are conveyed through photography-based user-generated content. The paper draws from existing literature in defining tourism experience value as a subjective, inter-subjective and inter-contextual construct, performed by situated valuation practices. Consequently, the paper presents interpretive and participatory netnography as an effective method to investigate experience value, and identifies online photography on Instagram as both a valuing practice and a valuing place. Results show the capability of online photography-based UGC to create multidimensional values from strategic combinations of textual and visual content. Simultaneously, new dimensions of experience value are introduced, which exist beyond single tourism experiential encounters, but critically contribute to an iterative experience valuation. Finally, Instagram posts introduce valuation timelines that can elude linear models of pre/in-situ/post-experience valuation, and assume subjective and fluid connotations.
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| 5. |
- Fredman, Peter, 1965-, et al.
(författare)
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Approaches to foresight recreation and tourism in nature : Experiences from the Nordic Region
- 2023. - 1st
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Ingår i: The Routledge Handbook of Nature Based Tourism Development. - London : Taylor & Francis. - 9781003230748 - 9781032137704 ; , s. 131-148
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This chapter discusses approaches to do foresights in outdoor recreation and tourism in nature, based on research from the Nordic countries. This region has a long-standing reputation for promoting outdoor recreation, with associated policies aiming to support this tradition for the benefit of future generations and environmental engagement. To do so successfully, one key input is improving the knowledge of outdoor recreational participation, associated trends, and future development. In this chapter, we therefore review different monitoring approaches to trend analyses as a means of forecasting participation and discuss supplementary approaches to foresight in outdoor recreation. We operationalize the Nordic context through studies undertaken in Finland, Sweden, Denmark, and Norway. Our examination shows that the tradition of national surveys and on-site visitor monitoring has proven effective. However, contemporary changes in society call for additional approaches to better understand future outdoor recreation. We therefore share experiences from several different approaches to foresight in outdoor recreation. This will inform future research as well as managers, entrepreneurs, planners and policymakers in their decision-making.
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| 6. |
- Gelter, Jennie, et al.
(författare)
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A Meta-Narrative Analysis of Smart Tourism Destinations : Implications for Tourism Destination Management
- 2021
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Ingår i: Current Issues in Tourism. - : Taylor & Francis. - 1368-3500 .- 1747-7603. ; 24:20, s. 2860-2874
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Tidskriftsartikel (refereegranskat)abstract
- The concept of smart tourism destinations has gained increased interest in tourism research. In this study, we show how previous research has shaped the current discourse on smart tourism destinations. By analysing meta-narratives, we outline how the use of language has influencedthe research domain of smart tourism destinations.Whenthe scope of a research field is broad and still unclear, a systematic meta-narrative analysis of the literature is recommended, to provide a holistic view and an understanding of how narratives unfold over time. Our findings highlight that there are certain words that dominate the contemporary discourse in this research field, presented as meta-narratives of smart tourism destinations. Our study shows how language plays an important role in providing frameworks for the research discourse and offers a legitimation of master ideas. By analysing the language used in published scientific texts for describing and defining smart tourism destinations, we identify the meta-narratives that build major language-based concepts and how these have formed the research field of smart tourism destinations.
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| 7. |
- Gelter, Jennie, et al.
(författare)
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Making sense of smart tourism destinations : A qualitative text analysis from Sweden
- 2022
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Ingår i: Journal of Destination Marketing & Management. - : Elsevier. - 2212-571X .- 2212-5752. ; 23
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Tidskriftsartikel (refereegranskat)abstract
- The concept of smart tourism destinations has gained increased attention in research literature and among tourism stakeholders. However, the concept is still considered in need of more in-depth explanations for understanding and making sense of the notion. The contribution of the concept of smarttourism destinations to managerially relevant knowledge is particularly difficult to assess due to its complexity. Therefore, a qualitative text analysis of stakeholder interviews is proposed and conducted using the GABEK® methodology to identify recurring themes in the stakeholders’ understanding of smart tourism destinations. The GABEK® methodology aims to represent the texts of open interviews as networks of interrelated keywords to make sense of a complex phenomenon. This study explores how destination stakeholders from two different Swedish destinations make sense of the concept of smart tourism destinations. Study findings show that, from the destination stakeholders’ point of view, there is a need to counterbalance the currently dominant focus on technology with softer though more existential values to construct a sustainable path of destination development. As for the theoretical contribution, this study clarifies properties of smart tourism destinations and stakeholders’ sense-making of the concept of smart tourism destination.
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| 8. |
- Höpken, Wolfram, et al.
(författare)
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Analyzing tourism online reviews : An extended approach to hierarchical topic detection by keyword clustering
- 2024
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Ingår i: Tourism: An interdisciplinary Journal. - : Institute for Tourism. - 0494-2639. ; 72:1, s. 7-19
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Tidskriftsartikel (refereegranskat)abstract
- Tourism managers are increasingly turning to the online sphere to gain relevant customer insights. However, current approaches to analyzing vast and rapidly changing user-generated content (UGC) face several limitations. Supervised approaches require significant effort to provide pre-tagged training data and cannot dynamically identify topics mentioned in UGC. On the other hand, unsupervised approaches typically do not support different abstraction levels or enable a successive refinement of analysis in a drill-down manner, which is often expected as a practical requirement of tourism and destination management. Our research objective is, therefore, to extend current supervised approaches for identifying predefined topics by adopting unsupervised approaches using cluster analysis. The results emphasize that unsupervised approaches can (1) detect non-predefined topics dynamically with an accuracy similar to supervised approaches, thus demonstrating the potential to replace them and avoid the necessity of providing pre-tagged training data. (2) To build a topic hierarchy, unsupervised approaches sense more fine-grained topics as an enhancement of predefined topics on a lower level of abstraction, enabling more powerful drill-down-like analyses. Overall, the proposed extended approach to topic detection promises to support tourism management by meaningfully analyzing the increasing mass of visitors’ online feedback.
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| 9. |
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| 10. |
- Höpken, Wolfram, et al.
(författare)
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Improving Tourist Arrival Prediction : A Big Data and Artificial Neural Network Approach
- 2021
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Ingår i: Journal of Travel Research. - : SAGE Publications. - 0047-2875 .- 1552-6763. ; 60:5, s. 998-1017
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Tidskriftsartikel (refereegranskat)abstract
- Because of high fluctuations of tourism demand, accurate predictions of tourist arrivals are of high importance for tourism organizations. The study at hand presents an approach to enhance autoregressive prediction models by including travelers’ web search traffic as external input attribute for tourist arrival prediction. The study proposes a novel method to identify relevant search terms and to aggregate them into a compound web-search index, used as additional input of an autoregressive prediction approach. As methods to predict tourism arrivals, the study compares autoregressive integrated moving average (ARIMA) models with the machine learning–based technique artificial neural network (ANN). Study results show that (1) Google Trends data, mirroring traveler’s online search behavior (i.e., big data information source), significantly increase the performance of tourist arrival prediction compared to autoregressive approaches using past arrivals alone, and (2) the machine learning technique ANN has the capacity to outperform ARIMA models.
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