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- Armbrecht, John, et al.
(författare)
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20 Years of Nordic event and festival research: a review and future research agenda
- 2021
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 21:1, s. 49-59
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Tidskriftsartikel (refereegranskat)abstract
- The research output during the last two decades suggests that events and festivals are of major importance for society both internationally and in a Nordic context. Existing literature, primarily published in a Nordic context, is reviewed and organized according to three broad areas: The event and festival consumer, the event or festival as organization and the effects and interrelationships of events and festivals with society. We discuss the contribution which Nordic research has made to the Nordic School and to international event and festival research and suggest a future research agenda focusing on methods, context and theories.
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- Dolles, Harald, 1961, et al.
(författare)
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A strategic approach to develop and maintain sponsorship income for events
- 2013
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Ingår i: Innovation and value creation in experience-based tourism: Proceedings of the 22nd Nordic Symposium in Tourism and Hospitality Research.
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Konferensbidrag (refereegranskat)abstract
- The financing and revenue structure of events (festivals) has received comparatively less attention in research compared to the importance to secure financing for successful sustainable event management. Existing research reveals that differences in revenue sources and sponsorship (public or corporate) income exist in regards to event ownership or various cultural and social reasons. This research aims to contribute to sponsorship research as well as to event management theory and practice by discussing specific actions that event managers can take to increase the event value to grant-giving institutions and to sponsoring corporations.
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- Mykletun, Reidar J., et al.
(författare)
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Beyond the renaissance of the traditional Voss sheep's-head meal: Tradition, culinary art, scariness and entrepreneurship
- 2010
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Ingår i: Tourism Management. - : Elsevier BV. - 0261-5177. ; 31:3, s. 434-446
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Tidskriftsartikel (refereegranskat)abstract
- Attempts have been made to make traditional local foods a part of the tourists' experiences, but few have caught great interest among the tourist and leisure consumers. An exception is the Norwegian traditional Sheep's-head meal. This article focuses on driving factors behind this success. Sheep's heads have been continuously available and used at private meals, albeit the status of the meals has changed from everyday food to party food, and a festival and commercial meals with unique ceremonies have developed. Participation in these may give a sense of symbolic proximity to traditions and historical "roots". The culinary qualities of the product are important especially for the experienced sheep's-head meal participants. The scariness of the product itself and the measures taken to make the meal an enjoyable adventures trigger the feelings of courage, mastery and inclusion in the "in-group" of sheep's-head eaters. Most important for the success were the individual entrepreneurships and entrepreneurial networks which were the number one drivers behind the rejuvenation of these unique meal experiences. This case illustrates the significance of the individual and network entrepreneurial processes in the branding and development of tourism destinations. (C) 2009 Elsevier Ltd. All rights reserved.
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