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| 2. |
- Adenfelt, Maria, et al.
(författare)
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Förutsättningar för innovation och tillväxt i små- och medelstora företag i försvars- och säkerhetsområdet
- 2012
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- I Sverige finns högteknologisk kompetens inom försvars- och säkerhetsområdet och en betydande del av denna kompetens står små- och medelstora företag för. Studier har visat att små- och medelstora företag är av betydelse för innovation och tillväxt, dock saknas kunskap om förutsättningarna för innovation och tillväxt i denna grupp av företag. Syftet med denna studie är således att undersöka förutsättningarna för innovation och tillväxt för små och medelstora företag i försvars- och säkerhetsområdet. Detta gjordes dels genom att kartlägga pågående policyarbete i Sverige och i EU gällande tillväxt och innovation, dels genom en enkätundersökning av små- och medelstora företag i försvars- och säkerhetsområdet. Resultaten från studien visar på tre områden inom vilka förutsättningarna för innovation och tillväxt i SMEs kan förbättras: 1) exportstöd och bilateralt samarbete, 2) personal- och kompetensförsörjning och 3) ökad involvering i kluster och affärsnätverk.
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| 3. |
- Drennan, Todd, et al.
(författare)
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Does a Sustainable Orientation Affect Global Consumers' Relationships with International Online Brands?
- 2023
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Ingår i: Creating a Sustainable Competitive Position. - : Emerald Publishing Limited. - 9781804552520 ; , s. 219-236
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Bokkapitel (refereegranskat)abstract
- This chapter aims to shed light on the role that a sustainable orientation plays in strengthening the relationships between global consumers and online brands. Despite many previous studies about the importance of sustainability considerations for national consumers’ brand commitments and purchase intentions, there is a lack of empirical studies focussing on this relationship from a global consumer perspective. A pre-study (consisting of focus group discussions) and a widely distributed international survey with responses from 74 countries show mixed results. Whereas the results from the focus groups imply that a sustainable orientation influences both global consumers’ purchase intentions and brand commitments towards online brands, the survey results imply that global consumers’ sustainable orientations do not affect purchase intentions directly, even though they influence brand commitments. An implication of these results is that an international online brand’s possibility to portray a sustainable orientation plays an important role in strengthening the relationship with global consumers, especially regarding brand commitment.
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| 4. |
- Drennan, Todd
(författare)
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Global Consumer Online Purchase Intention : A Relationship Approach
- 2024
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In today's rapidly evolving digital landscape, understanding global consumer online purchase intention is paramount for firms to thrive in international markets. This dissertation investigates the evolving relationships between buyers and sellers online, focusing on the online purchase intention of consumers labeled as "global consumers". The purpose of this dissertation is to provide insights into and broaden the knowledge of the global consumer online purchase intention. Employing a relationship marketing approach, this dissertation examines the effects of various cues and relational factors on global consumer online purchase intention. This dissertation is comprised of five papers, each contributing insight into the complexities of global consumer online purchase intention. Paper Ⅰ introduces a methodology for collecting large-scale, multinational data on global consumer online purchase intention. Papers Ⅱ–Ⅴ employ this methodology to investigate the impact of specific cues and relational factors on online purchase intention. Through a mix of qualitative and quantitative methods, including focus group interviews, standardized surveys, and experiments, this dissertation reveals a nuanced interplay between cues, relational factors, and online purchase intention. The findings highlight the importance of building strong consumer-brand relationships, establishing credible product ratings, strategically aligning brand perceptions, and fostering trust in online retailers to enhance global consumer purchase intention. Thus, this dissertation contributes to relationship marketing research by offering a different perspective on online global consumers and demonstrating the applicability of a relationship approach in understanding online purchase intention on a global scale. The insights gained have significant practical implications, emphasizing the need for online retailers to prioritize relationship building, personalization, ethical practices, and positive online experiences to succeed in the competitive global marketplace.
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| 6. |
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| 7. |
- Lindh, Cecilia, 1974-, et al.
(författare)
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Digitalization and International Online Sales : Antecedents of Purchase Intent
- 2020
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Ingår i: Journal of International Consumer Marketing. - : Informa UK Limited. - 0896-1530 .- 1528-7068. ; 32:4, s. 324-335
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Tidskriftsartikel (refereegranskat)abstract
- This paper seeks to contribute to the literature on consumers’ online purchasing behavior as an international phenomenon. Specifically, to address consumers’ Internet skills, website perceived ease of use, and website trust as antecedents of purchase intent. With a crossnational dataset of 788 consumers from different countries, five hypotheses are tested, and a model is suggested. The findings highlight that consumers’ Internet skills and website perceived ease of use positively impact purchase intent. Interestingly, trust in the website does not. To overcome the cases where consumers feel a lack of trust, this study highlights the need for website usability and adapting to consumers’ Internet skills. The findings also illustrate that online shopping is a global phenomenon, a finding that was made possible by analyzing a large international dataset. Future studies can benefit from an online international purchasing approach, which takes the internationality of consumers’ purchasing into account.
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| 8. |
- Lindh, Cecilia, 1974-, et al.
(författare)
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Digitalization in the global sales era : The analysis of a cross-national dataset
- 2018
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Konferensbidrag (refereegranskat)abstract
- Consumers shop increasingly on-line without thinking of national borders. This circumstancehighlights the need to increase the understanding of consumers’ cross-national purchasing and e-commerce. This study focuses on consumers’ online purchasing behaviour, studying consumers’ internet skills, website perceived ease of use and web-trust as antecedents of purchase intent. By analysing a cross-national data set of 788 consumers from different countries, the results show that consumers which make online-purchases are skilled internet- users. Moreover, the lack of trust that consumers may feel when making online-purchases, canbe lessened by a website’s perceived ease of use. The results have implications for future studiesabout e-commerce as an international phenomenon.
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| 9. |
- Lindh, Cecilia, 1974-, et al.
(författare)
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Emotional bonds as promotors of it capability : A study of affective commitment in industrial business relationships
- 2020
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Ingår i: Scandinavian Journal of Information Systems. - : IRIS Association. - 0905-0167 .- 1901-0990. ; 32:1, s. 117-146
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this paper is to investigate the prospective effect of affective commitment on relationship IT capability, and also investigate the role that relationship information exchange plays to support IT capability in industrial markets. Building on information systems research and business relationship research, a research model is developed and tested with LISREL on a sample of 353 customer-relationships of Swedish industrial firms. The results show that affective commitment in business relationships serves as a fundament that strengthens IT capability, when the exchange of information is important to a relationship. Interestingly enough, the LISREL-analysis provides empirical evidence that the effect of affective commitment on IT capability is mediated by information exchange in business relationships, but that the path from affective commitment to IT capability is not significant. Well-functioning information exchange systems are, thus, vital for affective commitment to impact IT capabilities in business relationship settings. This finding contributes with new knowledge about the role of emotions as prerequisites of IT capability development in the interfirm business relationships of industrial firms. The results highlight the importance of emotional bonds to support the development of interfirm IT capability.
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| 10. |
- Lindh, Cecilia, 1974-, et al.
(författare)
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Information technology and performance in industrial business relationships : the mediating effect of business development
- 2017
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Ingår i: Journal of business & industrial marketing. - : Emerald. - 0885-8624 .- 2052-1189. ; 32:7, s. 998-1008
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The study addresses a gap in research concerning the specific purpose of information technology (IT) in business relationships and how it impacts business development and relationship performance. To fill this gap, the purpose of this study is to investigate the prospective effects of IT on business development and relationship performance in the business relationships of industrial firms. Design/methodology/approach: Building on previous research from the industrial business relationship field, 353 relationships between Swedish industrial firms and their customers are analyzed with linear structural relations in LISREL. Findings: The findings show that the effect of IT on relationship performance is not direct but mediated by business development measured in terms of business creation and product development. Research limitations/implications: The study’s results imply that IT that is integrated in inter-firm operations has to be assigned a specific purpose to effectively influence relationship-specific performance. The results also indicate that more research is needed to provide additional insights about the relation between IT and performance in business relationships. Social implications: If the full potential of IT-based solutions could be reached, then this could lead to the generation of new products and technologies and more competitive companies, which in turn would create more jobs and greater wealth. Originality/value: In conclusion, this study fills a gap in research by highlighting that IT studied with a business relationship approach is particularly important under certain conditions. As such, the study contributes to the research stream seeking to understand the role of IT in industrial marketing and how IT should be used for increasing relationship performance.
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