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- Garmann Johnsen, Christian, et al.
(författare)
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Landscapes of political action
- 2018
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Ingår i: Ephemera. - 2052-1499 .- 1473-2866. ; 18:3, s. 417-426
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)
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- Johnsen, Christian Garmann, et al.
(författare)
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Put your style at stake : a new use of sustainable entrepreneurship
- 2018
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Ingår i: Organization Studies. - : Sage Publications. - 0170-8406 .- 1741-3044. ; 39:2-3, s. 397-415
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Tidskriftsartikel (refereegranskat)abstract
- This article uses the concept of style to rethink sustainable entrepreneurship. Our point of departure is the conceptual distinction between organization as style made durable and entrepreneurship as the disruption of style. We show that style is not simply an aesthetic category, but rather what ties different social practices together. While organization makes the connections between social practices durable, entrepreneurship disrupts such patterns. We further elucidate how organization and entrepreneurship are two intermingled processes – those of durability and disruption – that together enable the creation of new styles. In order to conceptualize this creative process, we explore how play can create disharmonies within the organization, but we also maintain that any new practice will remain marginal without a collective assemblage capable of adopting it. On this basis, we argue that sustainable entrepreneurship consists of making an environmentally friendly and socially conscious style durable, but also of disrupting such a style. In order to illustrate our argument, we use the example of the sustainable smartphone producer Fairphone. In conclusion, we argue that the concept of style may strengthen the dialogue between entrepreneurship studies and organization studies.
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- Johnsen, Christian G., et al.
(författare)
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‘This Phone Would Be Even Fairer If...’ : Micro-political Struggles over Sustainability and Entrepreneurship in a Contemporary Organization
- 2015
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Konferensbidrag (refereegranskat)abstract
- This paper offers an analysis of the Dutch start-up Fairphone that have tried to produce a smartphone that reconciles economic values and green values. Tapping into discussions on the company’s large and interactive webpage over the problems facing corporations working in the contested terrain of sustainability and entrepreneurship, the paper shows how the organization itself becomes a site in which contradictory political views clash. Drawing on Deleuze and Guattari’s machinic ontology, we show how Fairphone’s online community takes the form of a social plane that produces structures of desire that foster conflicting modes of subjectivity. As a result, we see the emergence – understood as ‘openness, undecidedness and multiple potentialities’ – of micro-political tactics for coping with the problem of reconciling economic values and green values. Rather than shifting the perspective to political economy, we argue that the debate around sustainability and entrepreneurship in organization studies should pay more attention to the micro-political struggles that takes place in the boundary space between the contemporary organization and its surroundings. We conclude that Deleuze and Guattari provide a fruitful framework for exploring the lines of flights but also the fantasies that are produced within the micro-political struggles over sustainability and entrepreneurship taking place within contemporary organizations. The paper also reflects on utopian ideas that emerge in the attempt to transgress the divide between economic values and green values.
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