| 1. |
- Owusu, Richard A., 1960-, et al.
(författare)
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African Regional Cooperation and Growth Triangle Strategies
- 2007. - 1
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Ingår i: Leadership and Management Studies in Sub-Sahara Africa. - San Diego : University Readers. - 9781934269121 ; , s. 114-122
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Bokkapitel (refereegranskat)abstract
- Whereas Africa has witnessed failure to achieve economic growth through formal regional cooperation efforts, Asia combined these efforts with other strategies and has been able to achieve positive results. Through formal regional cooperation and conscious support to key potential growth zones, Asian countries used growth triangle strategies (GT) that were aimed at increasing their competitiveness. This paper discusses the GT concept and proposes that African countries could benefit by adopting GT strategies. We illustrate our key arguments by comparing two regional cooperation processes in Africa: the East African Community (EAC) and the Economic Community of West African States (ECOWAS).
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| 2. |
- Owusu, Richard A., 1960-, et al.
(författare)
-
Project business : a distinct mode of internationalization
- 2007
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Ingår i: International Marketing Review. - Bingley, United Kingdom : Emerald Group Publishing Limited. - 0265-1335 .- 1758-6763. ; 24:6, s. 695-714
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Tidskriftsartikel (refereegranskat)abstract
- Purpose– The aim of the paper is to elaborate a framework of project business as a distinct mode of internationalization. The uniqueness and complexity of project business as a core mode are portrayed by comparing it with other internationalization modes. It is agreed that a single project sale is a discrete form of direct involvement in a foreign market. However, this provides opportunities for network interactions that can facilitate further project business openings in a foreign market and on a global level.Design/methodology/approach– Using the abductive method, the paper constructs a comparative framework of project business and other forms of internationalization. It illustrates the discussion with a longitudinal case study of a company that uses project business as its strategic choice for its internationalization.Findings– The paper finds that, using project business as its core internationalization mode, the company has expanded its global business as well as entering and succeeding in foreign business networks. It proposes that the network and relationship‐based project business approach is viable as a strategic alternative for internationalization on its own or in combination with other modes.Research limitations/implications– The study provides a framework for positioning project business as a separate internationalization mode. It provides a comparative framework for internationalization modes.Practical implications– This study provides managers with an understanding of project business as a distinct and profitable mode of internationalization. It illuminates the network and relationship‐building aspects of project business.Originality/value– According to the research, this is the first study that proposes project business as a distinct mode of internationalization. Much previous research has either not mentioned project business or subsumed it as an unimportant part of exports. The framework developed in this study should spur new research on the issue.
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| 3. |
- Owusu, Richard A., 1960-, et al.
(författare)
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The buying network in international project business : a comparative case study of development projects
- 2007
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 36:2, s. 147-157
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Tidskriftsartikel (refereegranskat)abstract
- While previous research has found project buying to be distinct from other buying situations, in that it typically involves a multi-organizational network, to date there has been very little empirical research on this phenomenon. Our aim in this paper is therefore to investigate the structure and decision-making processes of the project buying network during the project cycle and its interactions with project sellers. We first develop a preliminary conceptual framework for analyzing the project buying network, which is then applied to a comparative case study of three development projects. The findings from the case study allow us to propose a revised conceptual framework for analyzing the dynamics of the project buying network during the project cycle, as well as interaction with sellers. Our findings also contribute an understanding of development projects, in particular the role of financiers.
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