| 1. |
- Fredström, Ashkan, et al.
(författare)
-
What is the Market Value of Artificial Intelligence and Machine Learning? : The Role of Innovativeness and Collaboration for Performance
- 2022
-
Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 180
-
Tidskriftsartikel (refereegranskat)abstract
- As AI and ML technologies are increasingly incorporated into products, there is a need to understand the role of these incorporations in enhancing performance. This study uses new types of methodology related to textual data analysis to explore the question of whether there is a difference between market sentiments—and consequently marketing and business performance—when it comes to communicating either AI or ML. We test and confirm the hypothesis that AI rather than ML attracts more positive sentiments in the marketplace. Additionally, we find that AI is mostly used when the discussion centers on innovativeness, and that discussions concerning collaboration in these technologies attract more positive sentiments. We further contribute methodologically by leveraging textual data available online on the titles of web-page contents and the results of the Vader sentiment analysis to test our hypothesis. We conclude that, to enhance business performance, firms should communicate using AI-related vocabulary especially when the topic is innovativeness and collaboration.
|
|
| 2. |
- Gama, Fábio, Ass. Professor, 1980-, et al.
(författare)
-
Exploratory and exploitative capability paths for innovation : A contingency framework for harnessing fuzziness in the front end
- 2022
-
Ingår i: Technovation. - Oxford : Elsevier. - 0166-4972 .- 1879-2383. ; 113
-
Tidskriftsartikel (refereegranskat)abstract
- Based on the results of a multiple case study of seven manufacturing firms, a contingency framework for harnessing fuzziness in the front end of innovation is proposed by delineating two discrete capability paths through which new product ideas are developed into corroborated product definitions. The study illustrates that ideas characterized by high levels of fuzziness benefit from following an exploratory path, where the creative potential of fuzziness is embraced by deploying problem-formulation and problem-solving capabilities. In contrast, ideas at low levels of fuzziness benefit from following an exploitative path, where fuzziness is tolerated by drawing upon idea-refinement and process-management capabilities. When the fuzziness level of the idea and the set of capabilities to develop the idea are poorly aligned, the idea-development process is either inefficient or runs the risk of stalling. These findings have theoretical and practical implications for the front end of innovation and new product idea development.
|
|
| 3. |
- Garcia Martin, Patricia Carolina, et al.
(författare)
-
Reverse knowledge transfer in digital servitization: A global approach to service provision
- 2022
-
Ingår i: Proceedings of the Spring Servitization Conference. - : Aston Business School, UK. ; , s. 53-60
-
Konferensbidrag (refereegranskat)abstract
- Purpose: Digital servitization provides new opportunities for manufacturers to compete acrossmultiple markets. However, global digital service provision is complex and knowledge intensive, as itrequires alignment with subsidiaries to ensure adaptation to local customers’ needs. The purpose ofthis study is to understand how manufacturers engaging in digital servitization can leverage reverseknowledge transfer (RKT) from subsidiaries to achieve global competitive advantages.Design/Methodology/Approach: A qualitative multiple-case study including 43 interviews is used toinvestigate the RKT in three manufacturer-subsidiary cases taking place during the provision of digitalservitization solution packages in progressive global markets.Findings: This study identifies three crucial types of subsidiary generated knowledge namely, digitalknowledge, customer knowledge, and needs analysis knowledge. Leveraging such knowledge,manufacturers are able to mitigate the operational challenges of global digital service provision, andrealise the benefits in the forms of financial performance, efficient rollout of the digital servitizationsolution, and the expansion of the digital service portfolio.Originality/Value: Even though there has been increasing interest of scholars towards global digitalservice provision, there is limited knowledge about how manufacturers manage knowledge flowsbeyond the boundaries of a single market. This study extends current knowledge by focusing onmanufacturers’ digital service provision in multiple global markets. In addition, by focusing onsubsidiaries’ perspective, this study brings forward their critical role and impact on the achievementof global competitive advantages. This study introduces the concept of RKT in digital servitizationliterature exploring the role and impact of the subsidiary, actor that has received scant attention inthe servitization literature.
|
|
| 4. |
|
|
| 5. |
- Jovanovic, Marin, et al.
(författare)
-
Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms
- 2022
-
Ingår i: Technovation. - : Elsevier. - 0166-4972 .- 1879-2383. ; 118
-
Tidskriftsartikel (refereegranskat)abstract
- Industrial manufacturers increasingly develop digital platforms in the business-to-business (B2B) context. This emergent form of digital platforms requires a profound yet little understood holistic perspective that encompasses the co-evolution of platform architecture, platform services, and platform governance. To address this research gap, our study examines multiple platform sponsors from an industrial manufacturing context. The study demarcates three platform archetypes: product platform, supply chain platform, and platform ecosystem. We argue that each platform archetype involves a gradual development of platform architecture, platform services, and platform governance, which mirror each other. We also find that each platform archetype is characterized by a specific innovation mechanism that contributes to the platform service discovery and expands the platform value. Our study extends the co-evolution perspective of platform ecosystem literature and digital servitization literature.
|
|
| 6. |
- Kohtamäki, Marko, et al.
(författare)
-
Managing digital servitization toward smart solutions: Framing the connections between technologies, business models, and ecosystems
- 2022
-
Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 105, s. 253-267
-
Tidskriftsartikel (populärvet., debatt m.m.)abstract
- The present study extends the discussion on product manufacturers' digital servitization toward smart solutions by outlining and reviewing the existing literature on digital servitization and smart solutions. We focus on potential configurations based on technologies, business models, and ecosystems to understand how this transition can be managed through the process of reconfiguration. We define smart solutions as an advanced state of product-service-software systems, and we use moving vehicles as a case in point. We base our discussion on a configurational research approach, examining the role of advanced technologies (e.g., artificial intelligence), novel business models, and modern ecosystems (e.g., platforms and innovation ecosystems) in shaping digital servitization toward smart and autonomous solutions. We identify gaps in the literature, offer an analytical framework, suggest avenues for future research, and contribute by laying the theoretical foundations and proposing managerial directions for a digital servitization journey toward smart solutions. By so doing, we present the papers accepted to the current IMM special issue on “Moving toward autonomous solutions: The role of Product-Service-Software Systems”, which this review article introduces.
|
|
| 7. |
- Kolagar, Milad, et al.
(författare)
-
Digital servitization strategies for SME internationalization : the interplay between digital service maturity and ecosystem involvement
- 2022
-
Ingår i: Journal of Service Management. - : Emerald Group Publishing Limited. - 1757-5818 .- 1757-5826. ; 33:1, s. 143-162
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this study is to understand how digital servitization enables the process of internationalization for industrial SMEs.Design/methodology/approach: The present study has adopted an exploratory multiple case study, conducting a total of 40 interviews in a two-phased approach to data collection. The first phase consisted of exploratory interviews with twenty-six industrial SMEs connected to the manufacturing industry in Sweden and Finland. Then, six SMEs were selected in the second phase to participate in additional in-depth interviews.Findings: First, this study identifies three gradual enabling phases concerned with the digital service maturity of SMEs consisting of digital awareness, digital service innovation and digital service mass customization. Second, the three interdependent phases of ecosystem knowledge synergy, ecosystem integration and ecosystem value co-creation were identified to improve ecosystem involvement. Finally, a process framework has been developed for SME internationalization consisting of a digital servitization innovation strategy, a digital servitization ecosystem strategy and a digital servitization scaling strategy.Originality/value: The present research contributes to how digital servitization enables SME internationalization by demonstrating how the development of digital service offerings and ecosystem partnerships supports the internationalization process. This research extends the literature by proposing a process framework for the digital-servitization-enabled internationalization of SMEs. This process perspective provides a richer explanation of the complex interplay between servitization, digitalization and ecosystems choices, which supports the expansion into international markets.
|
|
| 8. |
- Kolagar, Milad, et al.
(författare)
-
Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda
- 2022
-
Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 146, s. 176-200
-
Forskningsöversikt (refereegranskat)abstract
- Manufacturing firms are increasingly seeking to capture the potential of digitalization by transforming towards digital servitization. Yet, most manufacturers struggle to realize the value through digital servitization because it requires a sustained focus on forming ecosystem partnerships. Digital servitization research has long recognized the importance of ecosystem tranformation but much of the existing discussion on this interlink is fragmented and understudied. Therefore, this study’s purpose is to investigate how manufacturing firms engaged in digital servitization transform their ecosystems. To this end, we have examined the triggers, firm-level enablers, ecosystem phases and activities, and effects of ecosystem transformation in digital servitization. We provide a comprehensive review of the phases of ecosystem transformation including ecosystem formation, orchestration, and expansion as well as their associated activities. These findings have been consolidated into an integrative framework for ecosystem transformation and, based on this analysis, suggestions for future research are provided for digital servitization scholars.
|
|
| 9. |
- Korkeamäki, Lauri, et al.
(författare)
-
Coping with the relational paradoxes of outcome-based services
- 2022
-
Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 104, s. 14-27
-
Tidskriftsartikel (refereegranskat)abstract
- By entering outcome-based service (OBS) relationships, industrial service providers and their customers realign their business interests to achieve mutually beneficial outcomes. The move towards OBS represents a shift from transactional to relational interaction between the providers and their customers. Thus, the changed relationship is bound to envelop paradoxes – circumstances that involve competing demands where making tradeoffs can often be impossible. The purpose of this study is to explore such relational paradoxes in OBS relationships and how providers cope with them. An explorative case study approach reveals that the relational paradoxes are related to control, knowledge, dependency, and complexity. Subsequently, we developed a COPE framework consisting of four provider coping strategies: commitment, openness, partnerships, and extrication. Building on the logic of knotted paradoxes, we introduce a quatrefoil knot in which the found relational paradoxes are enmeshed. Finally, we show how different paradoxical tensions become salient at different phases of the OBS relationship while being reinforced by the latent paradoxes at the time. For managers, we disclose relational tensions and their temporal interplay and suggest strategies to cope with them.
|
|
| 10. |
- Osland Sandvik, Håkon, et al.
(författare)
-
Inherent paradoxes in the shift to autonomous solutions provision: a multilevel investigation of the shipping industry
- 2022
-
Ingår i: Service Business. - : Springer. - 1862-8516 .- 1862-8508. ; 16:2, s. 227-255
-
Tidskriftsartikel (refereegranskat)abstract
- Transforming a traditional industry by adopting autonomous solutions is complex, generating paradoxical tensions on multiple aggregate levels. We undertake an in-depth case study of a leading maritime autonomous solutions provider and its ecosystem partners. We apply the paradox lens using thematic analysis. Our research contributes to the digital servitization literature by identifying six paradoxes inherent in the shift to autonomous solutions, nested in the micro, meso, and macro levels. We develop a multilevel framework of organizational paradoxes, delineating cascading effects of paradoxes across levels. We offer valuable insights for providers to integrate multilevel perspectives into the shift to autonomous solutions.
|
|
