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- Kolagar, Milad
(författare)
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Ecosystem Orchestration within Digital Servitization : A Path towards Sustainable Industry
- 2023
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The development of new digital technologies is enabling manufacturing firms to transition from their traditional product-centric approaches to a more sophisticated service-oriented model, known as “digital servitization”. Moreover, this convergence between digitalization and servitization can provide innovative ways of reducing environmental footprints and enhancing social impact, while preserving firms' economic viability. Digital servitization can, therefore, be considered one of the pathways to bringing sustainable benefits to the manufacturing industry. Nevertheless, digital servitization is a challenging endeavor because it involves the transformation of digital infrastructures, the implementation of formal governance principles, and the close interactions between firms. Since only a few individual firms can claim to have all the technological resources and capabilities necessary to create and deliver digital services and solutions, multiple actors are required to work together in so-called innovation ecosystems to reap the benefits of digital servitization. This highlights the importance of transforming ecosystems and establishing cooperative collaboration between diverse actors to facilitate the formation, orchestration, and expansion of ecosystems over time. Similarly, ecosystem orchestration and managing complex collaborations to realize the ecosystem vision have been proven to be the most challenging aspects of this transformation within the context of digital servitization. Despite the growing interest in ecosystem orchestration in research and practice, there is still a lack of knowledge about how this process can be conducted within the context of digital servitization. Therefore, the purpose of this thesis is to advance understanding of how ecosystems can be orchestrated within digital servitization to realize a more sustainable industry.Featuring a cover story and four separate but interrelated papers, this thesis uses a variety of different methodological approaches to advance understanding and knowledge of ecosystem orchestration for the co-creation of digitally enabled advanced services and solutions. As a result of conducting a systematic literature review, Paper 1 provides the foundation for the remaining studies. Following this, Papers 2 and 3 adopt a qualitative case study approach to contribute to the empirical aspect of the thesis. Furthermore, Paper 4 adopts a mixed-method approach (fsQCA) to fill the gap of scarce quantitative and hybrid methods in the digital servitization literature.As a contribution to the emerging literature on digital servitization, this thesis proposes a framework for how firms can orchestrate their ecosystems in digital servitization in order to achieve sustainable industry benefits. The framework outlines three major building blocks of activities that industrial firms perform in order to orchestrate their ecosystem in digital servitization. These blocks of activities are undertaken to support: 1) digital value architecture, 2) the contractual governance mechanism, and 3) relational ecosystem governance. Moreover, it extends the discussion on how these building blocks interact and co-evolve for ecosystem orchestration to occur in the digital servitization context in order to achieve sustainable industry outcomes.
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- Linde, Lina, 1989-
(författare)
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How Digital Servitization Unfolds : Empirical insights from Swedish industry
- 2023
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Digital technologies are enabling the transformation of historically product-centric companies to become service providers, a trend referred to as ‘digital servitization’. By embedding digital components into physical products, industrial providers can offer digital services such as fleet or site optimization to improve their customers’ operation processes. However, digital servitization is a challenging undertaking, as it tends to disrupt and radically change the traditional business logics of product providers, and a key challenge has to do with capturing the value created from digital services. Further, digital servitization requires an extensive transformation of the provider–customer relationship toward a co-creation logic and relational interaction. Furthermore, few single providers have all the capabilities needed to create and deliver digital service thus, stressing the need for multiple partners to work together in so called ecosystems, to realize the benefits from digital servitization. Despite the growing interest in digital servitization in research and practice, knowledge of how to go about this transformation is still lacking. Therefore, the purpose of this thesis is to advance the understanding of how digital servitization unfolds for industrial providers.Comprised of a cover story and four separate but interrelated articles, this thesis explores the transformation of historically product-centric companies into digital service providers. Adopting a qualitative and inductive research approach, this thesis is empirically based on four multiple case studies, including 150 interviews with 21 industrial providers, their customers, and the extended ecosystem of partners.This thesis mainly contributes to the emerging literature on digital servitization by proposing a framework for how digital servitization unfolds for industrial providers. The framework presents three categories of activities that the digital service provider performs 1) internally toward developing the digital service offering, 2) toward transforming the customer relationships, and 3) toward orchestrating the ecosystem partnerships. Thus, it extends the discussion on how companies go about the transformation of digital servitization, how the relationship with customers is transformed, and what capabilities are needed to orchestrate ecosystem partnerships.
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- Bencsik, Barbara, et al.
(författare)
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Business models for digital sustainability : Framework, microfoundations of value capture, and empirical evidence from 130 smart city services
- 2023
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Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 160
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Tidskriftsartikel (refereegranskat)abstract
- The emerging research stream on digital sustainability examines how digital technologies enable the creation of environmental and social value. The need to finance the creation of such value calls for a business model perspective that combines value creation and value capture. To extend the digital sustainability literature in this regard, we adopt a microfoundations perspective and argue that the configuration of value creation influences the decision of users to pay for a value proposition or not, which in turn affects organizational value capture. Applying a crisp-set qualitative comparative analysis to 130 smart city initiatives in Switzerland, we develop a three-dimensional framework of business models for digital sustainability. The framework comprises 12 theoretically possible business model types, representing distinct business model configurations. We contribute to the digital sustainability and the microfoundations literatures by analyzing, explaining, and classifying the diversity of digitally enabled business models in the context of smart cities.
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- Burström, Thommie, et al.
(författare)
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A definition, review, and extension of global ecosystems theory: Trends, architecture and orchestration of global VCs and mechanisms behind unicorns
- 2023
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Ingår i: Journal of Business Research. - : Elsevier Inc.. - 0148-2963 .- 1873-7978. ; 157
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Tidskriftsartikel (refereegranskat)abstract
- The prior Venture Capital research (VC) has examined the micro processes of syndication and alliance formation. However, a macro and more systemic view is lacking, where past research has neglected the global VC-ecosystem. Using a qualitative method and an abductive approach, we combine and integrate two strands of research, on VC and ecosystems, to shed light on the crucial dynamics in the VC industry. We provide a VC-ecosystem definition and portray the ecosystem architecture in a segmentation matrix of investor types and roles, including Active Hubs and Complementors. Moreover, our findings identify and explain central Hub orchestration mechanisms: enablers, governance, partner management, co-specialization, and nurturing. The study concludes with a discussion on the theoretical and managerial implications, and suggestions for future research on a global ecosystem, which operates at a higher level than the traditional firm-level ecosystems on which the previous research generally focuses.
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- Linde, Lina, 1989-, et al.
(författare)
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Revenue Models for Digital Servitization: A Value Capture Framework for Designing, Developing, and Scaling Digital Services
- 2023
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Ingår i: IEEE transactions on engineering management. - : IEEE. - 0018-9391 .- 1558-0040. ; 70:1, s. 82-97
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Tidskriftsartikel (refereegranskat)abstract
- Manufacturing companies are currently undergoing a digitalization transformation in which digitally enabled, new, and innovative advanced service offerings are being launched. These so-called “digital services” represent a shift in the business logic of manufacturing firms, from up-front product sales to advanced service contracts. This business model shift has profound implications for cost structures, risk management, and revenue streams, providing manufacturing companies with the key challenge of rethinking how to capture value. Using a multiple case study of 11 companies, the purpose of this article is to enhance knowledge on how to design new revenue models for digital services. Results reveal a revenue model design framework of key phases and activities that carries implications for the emerging literature on digital servitization, as well as the business model innovation literature. The findings reveal a highly customer-centric, iterative, and agile process where close collaboration with key customers during the early stages guides the framing of revenue models for digital services. For practitioners, it provides hands-on advice on how to implement the design, development, and scaling processes for revenue models in the context of new digital services.
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- Lindwall, Angelica
(författare)
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Creativity in Design for Additive Manufacturing
- 2023
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Additive Manufacturing (AM) brings opportunities to create designs with complex geometries that would be impossible or very difficult to produce using conventional manufacturing technologies. While AM is widely seen as a means to increase the creativity of designers and thus innovation within organisations, there is a lack of understanding of how designers can manage their creativity while working with Design for Additive Manufacturing (DfAM). In this thesis, designers are suggested to engage in individual creativity management, which refers to a system of practices and methods for managing creativity in design practices. Ultimately, designers may need to adopt a new set of practices and methods when designing for AM. Although it is often argued that AM brings a higher degree of design freedom that allows them to ‘think outside the box’, this freedom is not limitless as AM comes with its own set of boundaries in design. It can also be difficult for designers to grasp the new limitations and possibilities offered by this manufacturing technology and to incorporate them into their design work. There are a wide range of DfAM tools, methods and frameworks available, all with different emphases, making it difficult for designers to discern directions for managing their creative work. The purpose of the research presented in this thesis is to advance the understanding of creativity in DfAM. This thesis adopts an iterative approach to qualitative research based on empirical data and literature studies. Empirical data comes from five cases across the three studies reported in the six appended papers. The majority of the collected empirical data has been gathered through semi-structured interviews designed to capture the experiences and viewpoints of designers working creatively in DfAM. Three of the cases have also been studied in a longitudinal study, providing an in-depth understanding of the progress of DfAM for each design.Based on the studies, a framework for creativity in DfAM is proposed. This framework is intended to assist designers in nurturing their creative abilities while adapting to working with AM. Initially, three important components of creativity in DfAM were identified: motivation, creative thinking, and expertise. Furthermore, three key characteristics that influence the designer in managing their creativity were then identified for each of these components. AM motivation concerns the individual designer’s goals and values in adopting AM, as well as the influence of the incentive to adopt AM within the design team, the organisation, and the industry as a whole. Three key characteristics of creativity management related to motivation were derived: collaboration, freedom for learning and defining DfAM boundaries. AM creative thinking concerns the need to reach a creative solution fit for AM. Here, the three key characteristics the visionary, realistic and analytic perspectives are derived. AM expertise is covered by both AM knowledge and AM experience. Here, the three key characteristics were identified as the knowledge domains: materials, machine and process and design.The framework presented in this thesis highlights key characteristics of creativity in DfAM and is intended to assist designers in managing their own creativity when working in additive manufacturing. The framework may help individual designers to reach their full creative potential during the adoption of AM. The identification of key characteristics also contributes to the research areas product development in engineering design, design for additive manufacturing (DfAM), and creativity in design. All three of these research areas may well benefit from the results presented in this thesis, providing a greater understanding of creativity when applied to design for additive manufacturing.
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