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- Paschen, Jeannette, et al.
(författare)
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A votre sante - conceptualizing the AO typology for luxury wine and spirits
- 2016
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Ingår i: International Journal of Wine Business Research. - : Emerald Group Publishing Limited. - 1751-1062 .- 1751-1070. ; 28:2, s. 170-186
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The status of icewine as a luxury item is largely undisputed in popular perception. Despite this, icewine has received very little attention in the management literature. This paper aims to close this gap by developing a theoretical framework to segment the luxury wine and spirits market with a focus on icewine. Design/methodology/approach - This paper is conceptual in nature. The authors adapt Berthon et al.'s (2009) aesthetics and ontology (AO) framework for luxury brands to provide a theoretical lens for segmenting the luxury wine and spirits market into four distinct segments. Findings - The main contribution of this paper is a theoretical framework for segmenting the market for luxury wines and spirits into four distinct segments: cabinet collectors, cellar collectors, connoisseurs and carousers. The authors then apply their framework to the icewine category and outline considerations for the marketing mix of icewine producers. Practical implications - The AO framework for luxury wines and spirits is beneficial for icewine producers to help differentiate their current and future market segments. In addition, this paper outlines practical implications for icewine maker's marketing mix that could enhance their competitive position today and in the future. Originality/ value - This is the first paper examining icewine in the context of luxury marketing.
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| 2. |
- Paschen, Jeannette, et al.
(författare)
-
Fine wine through time : a review of the Journal of Wine Research
- 2016
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Ingår i: Journal of Wine Research. - : Routledge. - 0957-1264 .- 1469-9672. ; 27:2, s. 91-104
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Tidskriftsartikel (refereegranskat)abstract
- ABSTRACT: What are the characteristics of the literature published in the Journal of Wine Research? This article examines all 317 research articles published in the Journal of Wine Research from 1990 to 2015 along five key dimensions; authorship, author institutions, manuscript characteristics, research themes, and citation impact. Our analysis shows a trend towards co-authorship and increased collaboration among multiple institutions. We also conclude that academics are responsible for the majority of articles and that European authors lead the way in publishing productivity. Other findings include a trend towards longer articles that cite more references. Articles focussing on the business of wine have increased over time and are most prevalent. Using citation analysis, we find that the large majority of publications in the Journal of Wine Research have been cited. Altogether, our investigation depicts the history, evolution, and trajectory of the Journal of Wine Research to date, therein giving scholars in the field the only research that provides detailed insight into the contours of this important journal.
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