| 1. |
- Dabirian, Amir, et al.
(författare)
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Employer Branding : Understanding Employer Attractiveness of IT Companies
- 2019
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Ingår i: IT Professional Magazine. - : IEEE COMPUTER SOC. - 1520-9202 .- 1941-045X. ; 21:1, s. 82-89
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Tidskriftsartikel (refereegranskat)abstract
- Attracting and retaining IT talent remains challenging for IT ecutives. The limited supply of highly skilled candidates, combined th high workforce mobility, results in considerable hiring, training, d developing costs. To help IT employers overcome these challenges, e authors discuss employer branding as one strategy to manage firms' putations as "great places to work." Based on a content analysis of arly 15 000 employee reviews, this article identifies and describes ght values that IT professionals care about when evaluating IT ployers, highlights which values are most important, and provides commendations for how IT firms can use employer brand intelligence to tract and retain IT talent to remain competitive.
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| 2. |
- Morkunas, Vida Julija, et al.
(författare)
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How blockchain technologies impact your business model
- 2019
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Ingår i: Business Horizons. - : Elsevier. - 0007-6813 .- 1873-6068. ; 62:3, s. 295-306
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Tidskriftsartikel (refereegranskat)abstract
- Much of the attention surrounding blockchain today is focused on financial services, with very little discussion about nonfinancial services firms and how blockchain technology may affect organizations, their business models, and how they create and deliver value. In addition, some confusion remains between the blockchain (with definite article) and blockchain (no article), distributed ledger technologies, and their applications. Our article offers a primer on blockchain technology aimed at general managers and executives. The key contributions of this article lie in providing an explanation of blockchain, including how a blockchain transaction works and a clarification of terms, and outlining different types of blockchain technologies. We also discuss how different types of blockchain impact business models. Building on the well-established business model framework by Osterwalder and Pigneur, we outline the effect that blockchain technologies can have on each element of the business model, along with illustrations from firms developing blockchain technology.
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| 3. |
- Paschen, Jeannette, et al.
(författare)
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Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
- 2019
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Ingår i: Journal of business & industrial marketing. - : EMERALD GROUP PUBLISHING LTD. - 0885-8624 .- 2052-1189. ; 34:7, s. 1410-1419
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Tidskriftsartikel (refereegranskat)abstract
- Purpose The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B. Specifically, this paper describes the foundational building blocks of any artificial intelligence system and their interrelationships. This paper also discusses the implications of the different building blocks with respect to market knowledge in B2B marketing and outlines avenues for future research. Design/methodology/approach The paper is conceptual and proposes a framework to explicate the phenomenon AI and its building blocks. It further provides a structured discussion of how AI can contribute to different types of market knowledge critical for B2B marketing: customer knowledge, user knowledge and external market knowledge. Findings The paper explains AI from an input-processes-output lens and explicates the six foundational building blocks of any AI system. It also discussed how the combination of the building blocks transforms data into information and knowledge. Practical implications - Aimed at general marketing executives, rather than AI specialists, this paper explains the phenomenon artificial intelligence, how it works and its relevance for the knowledge-based marketing in B2B firms. The paper highlights illustrative use cases to show how AI can impact B2B marketing functions. Originality/value The study conceptualizes the technological phenomenon artificial intelligence from a knowledge management perspective and contributes to the literature on knowledge management in the era of big data. It addresses calls for more scholarly research on AI and B2B marketing.
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| 4. |
- Wilson, Matthew, et al.
(författare)
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Restraint on Black Friday : An Investigation into Consumer Motivations for Participating in “Buy Nothing Day”: An Abstract
- 2019
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Ingår i: Finding New Ways to Engage and Satisfy Global Customers. - Cham : Springer Nature. ; , s. 859-859
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Bokkapitel (refereegranskat)abstract
- A large body of literature exists on understanding various consumer resistance movements. However, the question of why everyday consumers engage in consumption restraint has received little attention in the scholarly discourse to date. In this study, we investigate the motivations of people who participate in “Buy Nothing Day,” the annual day of consumption restraint that corresponds with Black Friday. To do this, we examine 1813 consumer tweets referring to this event. Consumer motivations were categorized as relating to consumerism, spiritual welfare, wastefulness, environment, inequality, anti-capitalism, financial responsibility, and financial necessity. Of these, consumerism and spiritual welfare were the most common motivators. In addition, most consumers conveyed positive sentiments toward this event. Our findings shed light on motivations that average consumers may have to restrain their consumption and provide insight for firms wishing to better understand and respond to this type of individual. References Available Upon Request
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