| 1. |
- Rauhut Kompaniets, Olga, 1980-, et al.
(författare)
-
The Place Marketing Concept of Rural Municipalities in Northern Sweden : a Content Analysis of the Municipals' Homepages
- 2013
-
Ingår i: Romanian Journal of Regional Science. - Bucharest : Regional Science Association. - 1843-8520. ; 7:2, s. 11-36
-
Tidskriftsartikel (refereegranskat)abstract
- The place marketing concept is one of the most popular concepts used in the analysis and promotion of countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique. Most studies on place marketing focus on unique selling points and thus on brands of already extensively 'marketed' countries, national capitals and other large metropolitan areas, while the rural towns that need more marketing attention, given their need to overcome their lack of material and non-material resources, are often ignored. This is based on the idea of the promotion to target markets of the unique selling points of the town in question. This paper aims to discuss the extent to which the place marketing concept can be viewed as an essential tool in the effective promotion of 75 rural towns in the seven northernmost regions of Sweden. The paper outlines the reasons why rural towns in Northern Sweden should use place marketing. The article also highlights the basic features of the place marketing concept and its key elements for rural towns as well as describing the target audience for rural towns while identifying their specific needs and wants.
|
|
| 2. |
- Rauhut Kompaniets, Olga, 1980-, et al.
(författare)
-
The Place Marketing Conceptof Rural Towns in Northern Sweden : what is the Unique Selling Point?
- 2013
-
Ingår i: 53rd Congress of the European Regional Science Association: "Regional Integration: Europe, the Mediterraneanand the World Economy".
-
Konferensbidrag (refereegranskat)abstract
- The place marketing concept is one of the popular concepts to analyze and promote countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique. Most of studies on place marketing however focus on the unique selling points and brands of countries, the capitals and the big cities, while rural towns need more marketing attention due to overcoming the lack of material and non-material resources in the towns. This is based on the idea of promotion to target markets of unique selling point of the town.This paper aims to discuss to what extent the place marketing concept as a necessary condition for an effective promotion of 75 rural towns in the seven northernmost regions in Sweden. The paper presents reasons for using the place marketing concept by rural towns in Northern Sweden. Also it contains features of the place marketing concept and its key elements for rural towns, describes the target audience for rural towns with their specific needs and wants.
|
|
| 3. |
|
|
| 4. |
|
|
| 5. |
-
Barnfattigdom
- 2013. - 1
-
Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)
|
|
| 6. |
|
|
| 7. |
- Dall Schmidt, Torben, et al.
(författare)
-
The impact of aging on regional employment : Linking spatial econometrics and population projections for a scenario analysis of future labor market outcomes in the Nordic region
- 2014
-
Ingår i: Economics and Business Letters. - Oviedo, Spanien : Oviedo University Press. - 2254-4380. ; 3:4, s. 232-246
-
Tidskriftsartikel (refereegranskat)abstract
- Ageing is a key challenge for many countries. The purpose of this paper is to simulate how ageing affects future regional labour market outcomes. We develop a simulation procedure based on data for 71 Nordic regions in Finland, Norway, Sweden and Denmark. The procedure combines spatial econometrics and population projections for scenario analyses of future employment patterns up to 2021. Compared to a "benchmark scenario" based on projections of the working age population, we find that predicted regional labour market outcomes tell a much richer story if a combination of estimation results and population projections is used. To this end, our results can be helpful for economic policymaking, which is constantly in need of accurate regional labor market forecasts.
|
|
| 8. |
- Humer, Alois, et al.
(författare)
-
European Types of Political and Territorial Organisation of Social Services of General Interest
- 2013
-
Ingår i: Romanian Journal of Regional Science. - 1843-8520. ; 7:special issue, s. 142-164
-
Tidskriftsartikel (refereegranskat)abstract
- It is commonly understood across Europe that the provision of Social Services of General Interest (SSGI) is important. Several official documents guarantee every EU citizen access to, and the availability of, SSGI. Nevertheless, when it comes to producing, financing, administrating and territorially organising SSGI, the approaches and practices used across the various European states differ significantly while often mirroring the functioning of the social welfare and national administrative planning systems that prevail on the ground. The purpose of this paper is to present a systematic analysis of how European states (the EU 27 plus Croatia and the EFTA countries of Iceland, Norway and Switzerland) cope with the organisation of SSGI in the fields of education, care, labour market, social housing and insurance schemes. Outlining the similarities and differences of the various national approaches leads to the creation of a European typology of SSGI organisation. This typology will then be compared to existing typologies and classifications of social welfare and spatial planning systems.
|
|
| 9. |
|
|
| 10. |
|
|
