| 1. |
- Hatti, Neelambar, et al.
(författare)
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Introduction
- 2018
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Ingår i: Poverty, Politics and Poverty of Politics. - 9789387587120 ; , s. 1-19
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Bokkapitel (refereegranskat)
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| 2. |
- Rauhut, Daniel, et al.
(författare)
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The Impact of Immigrant Entrepreneurship on Regional Development in Western Sweden
- 2018
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Ingår i: Romanian Journal of Regional Science. - Bucharest : Regional Science Association. - 1843-8520. ; 12:1, s. 18-42
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Tidskriftsartikel (refereegranskat)abstract
- This paper discusses how immigrant entrepreneurship impacts regional development. Three towns in Western Sweden are analysed,using unique data on company start-ups at a local level. The findings suggest that immigrant entrepreneurs are overrepresented in the start-ups of labour intensive and low productive businessesin the service sector. Such entrepreneurship does not promoteregional development, but it may get the entrepreneur out of thereliance onwelfare schemes and meet theirbills. Resultantly, the region appears to be caught in a vicious circle of underdevelopment, whereincompanies started by immigrant entrepreneurs experience a limited market expansion, and this leads to low savings,low consumption, reduced stock of capital in the economy,and low income.Thispaper offers important insights on how theory and results that stem from an aggregate national level may differ when entrepreneurship is analysed at a local level. It concludes that what works well and promotes regional development in metropolitan areas may lead to completely different outcomes in smaller towns in decaying industrial regions.
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| 3. |
- Rauhut Kompaniets, Olga, 1980-, et al.
(författare)
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Against all Odds? Applying the ‘5P’-Model in Place Marketing of Peripheral Areas
- 2017
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Konferensbidrag (refereegranskat)abstract
- The lack of accessibility to markets determines the absolute and relative competitiveness of peripheral regions. The combination of low population density and huge distances makes it difficult to achieve any economies of scale in terms of service provision, transport, ICT etc. in (spatially) peripheral regions. The concept of ‘aspatial peripherality’ describe regions with poor knowledge resources, e.g. poor quality of the local information technology infrastructure and no access or poor access to local, national and global institutional structures and networks. Limited resources makes some sort of public action a necessity; both types of peripherality have difficulties in attracting investments, business, residents or tourists. By applying place marketing strategies to such areas these above mentioned challenges can be met.This paper aims to discuss the applicability of the 5P marketing model (place, product, price, promotion, people) in place marketing of peripheral regions. This study offers a theoretical discussion and will explore new routes of using this model in place marketing. In relation to this, policy implications of its implementation to peripheral areas will be discussed.The findings indicate that the classical 5P marketing model offers a good point of departure in place marketing of peripheral areas, partly because of its ability to structure the work and identify areas of improvement. This applies for all possible target groups. Marketing activities need however to be designed differently for every target group and this paper offers some theoretical schemes to illustrate this. A policy finding when applying the 5P marketing model in peripheral areas is that the government needs to actively contribute - which is not the same as paying for everything! - to overcome e.g. the relatively bad accessibility and poor knowledge resources. Without an explicit long term commitment by the government, the market actors will feel uncertain about investing in peripheral areas.
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| 4. |
- Rauhut Kompaniets, Olga, 1980-, et al.
(författare)
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How to measure the impact of place-marketing activities
- 2018
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper aims to explicate and integrate the main methods of measuring the effects of place marketing. Rather than favouring one method over another a priori, we seek to understand each model on its own terms in order to illuminate key assumptions and hypotheses. Only after each method has been considered separately do we compare and contrast the different methods to provide a sound basis for evaluating the models measuring the effects of place marketing activities empirically.Generally, the methods hitherto developed to measure the effect of place marketing activities posit causal mechanisms in line with the ‘quasi-experimental’ evaluation model or are simple ex ante/ex post comparisons. This finding has implications for the formulation of place marketing activities. Depending on what method is used under what circumstances, the effects of place marketing activities will differ. The paper suggests a model for evaluating the impact of place marketing activities.
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| 5. |
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| 6. |
- Rauhut Kompaniets, Olga, 1980-, et al.
(författare)
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Why urban and rural place marketing strategies differ : A theoretical discussion
- 2016
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Ingår i: Romanian Journal of Regional Science. - Bucharest : Regional Science Association. - 1843-8520. ; 10:1, s. 23-42
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Tidskriftsartikel (refereegranskat)abstract
- This paper promotes a theoretical discussion on the applicability of city marketing techniques when place marketing a rural area. The discussion focuses on the preconditions for successful place marketing in both cities and rural areas, illustrating how place marketing needs to be applied to be successful. The findings suggest that rural areas differ from cities and metropolitan areas – in terms of e.g. population, resources, vulnerability and resilience – thus making it difficult to essentially ‘copy-paste’ city marketing strategies and techniques onto rural areas. Place marketing has however become a lucrative area for private sector consultants uninterested in the time-consuming gathering of empirical evidence because their business model is based on reusing the same product. This paper offers important insights on the importance of theory when conducting place marketing; theorising successes and failures in place marketing could actually increase the efficiency of place marketing activities. For rural areas this could stimulate regional development.
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| 7. |
- Adamson, Göran, 1963-, et al.
(författare)
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Inledning
- 2018
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Ingår i: Kejsarens nya kläder. - : Academic Rights Watch. - 9789198482003 ; , s. 9-22
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Bokkapitel (populärvet., debatt m.m.)
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| 8. |
- Beyene, Atakilte, 1971-, et al.
(författare)
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Concluding remarks
- 2018
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Ingår i: Agricultural transformation in Ethiopia. - London ; Uppsala : Zed Books ; Nordiska Afrikainstitutet. - 9781786992192 - 9781786992185 - 9781786992208 - 9781786992215 - 9781786992222 ; , s. 180-185, s. 297-302
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Bokkapitel (refereegranskat)
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| 9. |
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| 10. |
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