| 1. |
- Dolles, Harald, 1961, et al.
(författare)
-
Exploring the Regional Value of Cultural Institutions in Sport – A Study of Molde Football Club (Norway)
- 2015
-
Ingår i: in: Dorota Dobija (ed.): Uncertainty is a Great Opportunity. Proceedings of the European Academy of Management 15th Annual Meeting, Kozminski University, Warsaw (Poland).
-
Konferensbidrag (refereegranskat)abstract
- Cultural institutions in sport can be analysed whether and to what extent their different product offers affect the individual, corporate actors and/or the (regional) society. The so-called “use value” takes into account not only the benefits of attending a football match but also the benefits of having a football club in town. The “non-use value” on the contrary is reflecting the externalities of a football club and its matches to people who do not have any interest in the sport. We explored both values by conducting a case study of Molde Fotballklubb (MFK) in Norway, a football club looking back at a history of more than 100 years. The analysis is based on 29 semi-standardized interviews and a questionnaire with 574 respondents conducted in 2013. As an overall outcome MFK has a positive reputation, creates strong affiliation with the region and as some respondents emphasized, the club puts the city on the map.
|
|
| 2. |
- Dolles, Harald, et al.
(författare)
-
The Janus-faced relationship value of professional sports clubs: A study of Molde Football Club, Norway
- 2016
-
Ingår i: Scandinavian Sport Studies Forum. - : Department of Sport Studies, Malmö University. - 2000-088X. ; 7
-
Tidskriftsartikel (refereegranskat)abstract
- Professional sport clubs can be analyzed according to the extent their offers affect the community and the individual. The “use value” takes into account the individual benefits of watching a sporting competition, whereas the “non-use” reflects the externalities of a sports club and its sports events towards people not particular interested in the sport in question. Both values are commonly investigated within the local context, however in an explorative study of the Norwegian football club Molde FK, a sample of 29 young people that had taken up residence in a different part of the country from where they grew up was analyzed in order to find out what “relationship” value a sports club from their home town still has in their lives. Despite the fact that the sample turned out to contain very few passionate football fans, it also revealed that Molde FK still is present in the lives of non-football fans. We conclude that the football club functions as a frequent reminder of the hometown for people that have migrated, and thus, the non-use value might extend beyond the individual’s (lack of) interest for football. Further, the football club and its activities serve at the same time as a foundation for conversations that might support migrators to extend and to build up social capital at their new location.
|
|
