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- Ek Styvén, Maria, 1969-, et al.
(författare)
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This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online
- 2020
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Ingår i: Journal of Advertising. - : Taylor & Francis. - 0091-3367 .- 1557-7805. ; 49:5, s. 540-556
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Tidskriftsartikel (refereegranskat)abstract
- In a gradually more hypercompetitive global tourism arena, destination marketers are increasingly seeking effective ways to promote places through appealing place brand messages. Local residents can be valuable ambassadors for the place, as well as co-creators of place-related brand communication. However, research focusing on place advertising from the residents’ perspective is scant. To address this gap, this work identifies three main antecedents of residents’ intention to share a place brand message online: place attachment, place ad–brand congruity, and self-expressiveness. A model is developed and tested on a sample of current and former residents of a Swedish city. Structural equation model results support that these antecedents have a positive influence on current as well as former residents’ intention to share a place brand ad online. Place attachment also has a significant indirect influence on intention to share, with place ad–brand congruity and self-expressiveness as partial mediators. Furthermore, place ad–brand congruity partially mediates the relationship between place attachment and self-expressiveness.
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- Ericson, Åsa, et al.
(författare)
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Crisis: a driver for tourism innovation and service design?
- 2024
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Ingår i: DESIGN 2024. - : Cambridge University Press. ; , s. 2343-2352
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Konferensbidrag (refereegranskat)abstract
- Tourism entrepreneurs adapted to regulations during COVID-19 by introducing creative solutions. The crisis was said to be a unique opportunity for innovating sustainable businesses. This study investigates crisis as a driver for innovation and its relevance to service design. Interviews with entrepreneurs are the empirical base that highlights that finetuning existing services is an established approach instead of innovative service design. Few expressed lessons were learned from the creative solutions made during the pandemic, suggesting that strategies for innovation need to be developed.
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- Ericson, Åsa, et al.
(författare)
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Sustainable service offerings : The role of innovation awareness
- 2023
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Ingår i: 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts. - Östersund : ETOUR Research Centre, Mid Sweden University. - 9789189786370 ; , s. 141-144
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)
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- Mariani, Marcello, et al.
(författare)
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Explaining the intention to use digital personal data stores : An empirical study
- 2021
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 166
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Tidskriftsartikel (refereegranskat)abstract
- Recent data leaks such as those involving Dropbox have apparently made Internet users feel less secure than in the past as they face risks when dealing with their digital personal data. However, consumers have increasingly embraced cloud computing empowered Digital Personal Data Stores (DPDSs). To understand this paradox, this study shifts the unit of analysis of DPDSs acceptance from organizations to individuals/consumers and identifies the drivers of adoption of DPDSs (beyond broadly defined cloud computing services). Moreover, it proposes, develops and tests empirically a comprehensive extended version of the Technology Acceptance Model (TAM) in the context of DPDSs, leveraging perceived privacy risks and trust. Using a panel of UK consumers, we find that perceived trust positively influences both usefulness and ease of use. These constructs, in turn, positively affect attitude towards using DPDSs, which ultimately increases the intention to use DPDSs. Privacy risk does not moderate any of the investigated relationships, thus suggesting that trust is a key underlying mechanism enhancing the acceptance of DPDS. Hence, theoretical and managerial implications are discussed.
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- Mariani, Marcello, et al.
(författare)
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Social comparison orientation and frequency : A study on international travel bloggers
- 2021
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Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 123, s. 232-240
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Tidskriftsartikel (refereegranskat)abstract
- This study adopts a social comparison theory perspective to examine the drivers of social comparison frequency (SCF) on Facebook among international travel bloggers who utilize Facebook for their travel blogging activities. An online survey led to 99 usable responses covering travel bloggers from 33 countries.Results suggest that there is a strongly positive and significant relationship between SCF on Facebook and the Ability dimension of social comparison orientation (SCO), as well as between SCF and opinion leadership. While professional travel bloggers are more likely to be opinion leaders, non-professional travel bloggers tend to compare themselves with others on Facebook considerably more often. Overall, it seems that Facebook is deployed in a rather strategic way by travel bloggers who try to enhance the visibility of themselves and their blogs vis-à-vis international competitors. Research contributions and managerial implications are discussed.
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