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Reaction to a media...
Reaction to a media campaign focusing on delay in acute myocardial infarction
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Blohm, M (author)
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- Herlitz, Johan (author)
- [external],Prehospital akutsjukvård
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Schröder, U (author)
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Hartford, M (author)
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Karlsson, BW (author)
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Risenfors, M (author)
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Larsson, E (author)
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Luepker, R (author)
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Wennerblom, B (author)
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Holmberg, S (author)
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(creator_code:org_t)
- Elsevier, 1991
- 1991
- English.
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In: Heart & Lung. - : Elsevier. - 0147-9563 .- 1527-3288. ; 20:6, s. 661-666
- Related links:
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https://urn.kb.se/re...
Abstract
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- A media campaign conducted to reduce delay time and to increase the use of ambulance transport in acute myocardial infarction was performed in an urban area with about half a million inhabitants during 1 year. The main message was that chest pain lasting more than 15 minutes might indicate acute myocardial infarction; dial 90,000 immediately for ambulance transport to the hospital. The target population was the general public. After 6 and 12 months 400 and 610 randomly chosen persons, respectively, were contacted by telephone to evaluate the reaction of the general public to the campaign. Of these, 60% and 71%, respectively, had heard of the campaign, and all parts of the message were spontaneously remembered by 15% and 19%, respectively. The reaction to the campaign was generally positive. Among all patients admitted to the coronary care unit of one of the two city hospitals, 65% were aware of the campaign and 31% of them were of the opinion that they came to the hospital faster because of the campaign. In conclusion, a media campaign aimed at reducing patient delay time in acute myocardial infarction was shown to reach a majority of people in the community and patients with ischemic heart disease. The reaction was positive and about one fifth of interviewed people spontaneously remembered the total message.
Subject headings
- MEDICIN OCH HÄLSOVETENSKAP -- Klinisk medicin -- Kardiologi (hsv//swe)
- MEDICAL AND HEALTH SCIENCES -- Clinical Medicine -- Cardiac and Cardiovascular Systems (hsv//eng)
Publication and Content Type
- ref (subject category)
- art (subject category)
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- By the author/editor
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Blohm, M
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Herlitz, Johan
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Schröder, U
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Hartford, M
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Karlsson, BW
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Risenfors, M
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show more...
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Larsson, E
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Luepker, R
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Wennerblom, B
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Holmberg, S
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show less...
- About the subject
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- MEDICAL AND HEALTH SCIENCES
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MEDICAL AND HEAL ...
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and Clinical Medicin ...
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and Cardiac and Card ...
- Articles in the publication
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Heart & Lung
- By the university
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University of Borås