Relational Transformation 4.0 : How digitalization and servitization transform industrial relationships

• To profit from digitalization, industrial relationships shift from transactional product-centric model to relational service-oriented engagement – a trend that is referred to as digital servitization. To transform their relationships, providers and customers should consider four relational components: complementary digitalization capabilities, relation-specific digital assets, digitally enabled knowledge-sharing routines, and partnership governance. This article offers guidance and presents a relational transformation framework for digital servitization.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Industry 4.0

Digitalization

Digital Servitization

Business Model Innovation

Governance

Entreprenörskap och innovation

Entrepreneurship and Innovation

Publication and Content Type

pop (subject category)

art (subject category)