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Numrering	Referens	Omslagsbild	Hitta
1.	Ghobakhloo, Morteza, et al. (författare) Modeling the Success of Application-Based Mobile Banking 2019 Ingår i: Economies. - : MDPI. - 2227-7099 .- 2227-7099. ; 7:4, s. 1-21 Tidskriftsartikel (refereegranskat)abstract The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.

Ghobakhloo, Morteza, et al. (författare)
Modeling the Success of Application-Based Mobile Banking
2019
Ingår i: Economies. - : MDPI. - 2227-7099 .- 2227-7099. ; 7:4, s. 1-21
Tidskriftsartikel (refereegranskat)abstract
- The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.

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