| 1. |
- Anselmsson, Johan, et al.
(författare)
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A comparison of customer perceived service quality in discount versus traditional grocery stores.
- 2014
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Ingår i: International Journal of Quality and Service Sciences. - 1756-669X. ; 6:4, s. 369-386
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Tidskriftsartikel (refereegranskat)abstract
- Purpose -- The overall purpose of this study is to enhance the understanding of customer perceived service quality within grocery retailing in a North European context. We do this by comparing customer perceived service quality evaluations of the traditional supermarket store with evaluations of the discount store. Design/methodology/approach -- This study is based on empirical data from four store cases (two traditional and two discount stores), including information gained from a total of 542 respondents. In the study, we have used and tested a model of grocery store service quality, presented in Vazquez et al. (2001), with structural equation modelling (LISREL) and traditional multivariate analysis (SPSS). Findings -- The ability of the Vazquez et al. (2001) model to capture customer perceived quality was below 40 per cent for both concepts which signals limited relevance and that important dimensions in the service evaluation could be missing for both of the two concepts, at least in a North European context. The results show that the traditional supermarket outperforms the discount stores on all service aspects but availability and reliability. When comparing the determinants of the service quality evaluation, the two concepts are very similar. Finally, the overall results regarding determinants of service quality show resemblance to retail studies in other countries and cultures. Research limitations/implications -- This study has been limited to investigate service quality in Sweden and from two out of at least five possible retail concepts. As the explanatory power of the model is limited, future studies should explore other possible determinants of service quality, e.g. the role of technological innovations. Practical implications -- Kotler and Keller (2012) proposes five generic differentiation strategies: product, service, people, channels and image. The results suggest that traditional grocery stores that choose to differentiate and position themselves by focusing on service rather than physical product differentiation should work with assortment issues as well. In order to decide which aspect of service to choose and promote, companies should emphasise differences that are considered important by customers, distinct from competitors and superior in terms of delivering the overall benefit -- in this case -- in terms of service quality. The results show that the policy dimension would satisfy all three criterions. Social implications -- The study enhances the understanding of customer perceived service quality within grocery retailing, specifically in comparison between the supermarket and the discount store concept. Originality/value -- This study is the first to focus on whether there is a divergence in service quality and service quality measuring between the traditional supermarket concept and the growing discount concept, and if so to what extent. Furthermore, it is a test of a model that has gained acceptance in Latin and South European countries, but in the context of Northern Europe
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| 2. |
- Anselmsson, Johan
(författare)
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"Använd principer för framgångsrika köpcenter"
- 2014
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Ingår i: Sydsvenskan. - 1652-814X.
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Tidskriftsartikel (populärvet., debatt m.m.)abstract
- Politiker och kommunala tjänstemän i Malmö har förväxlat vad de själva önskar med hur människor faktiskt beter sig. Det skriver Johan Anselmsson, docent inom handel på Ekonomiskolan vid Lunds Universitet
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| 3. |
- Anselmsson, Johan, et al.
(författare)
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Brand image and customers’ willingness to pay a price premium for food brands
- 2014
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Ingår i: Journal of Product & Brand Management. - 1061-0421. ; 23:2, s. 90-102
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium. Design/methodology/approach – The study is based on a quantitative survey of brand images found in food and branding literature and their impact on loyalty as well as customers' willingness to pay a price premium for consumer packaged food. Findings – The survey shows that quality is a significant determinant of price premium, but adding other image dimensions doubles the predictability and understanding about price premium. The strongest determinants of price premium are social image, uniqueness and home country origin. Other significant determinants are corporate social responsibility (CSR) and awareness. Practical implications – The results help brand managers to recognise the importance of incorporating price premium and to develop a better understanding of what drives price premium in addition to more traditional dimensions as quality and loyalty. Originality/value – In grocery retailing, the competition for customers, margins and price premiums between manufacturer and private labels is fierce. Traditionally, the literature on this competition has focused on quality and product improvements as the main tool for creating distance to low priced competition. This study looks into other more branding related dimensions to distance from price competition
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| 4. |
- Anselmsson, Johan
(författare)
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Köpcentrumsförbud inte lösning för levande stadskärna
- 2013
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Ingår i: SVT DEbatt On-line.
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Tidskriftsartikel (populärvet., debatt m.m.)abstract
- Landskrona kommun vill förbjuda nya köpcentrum i kommunen, för att få stadskärnan att piggna till igen. Frågan har i veckan väckt intresse bland andra kommuner, men är generellt inget att rekommendera. Konsekvenserna blir bara att grannkommunerna snor åt sig alla köp– och jobbtillfällen. Plocka i stället bort gågatorna och ordna med parkeringar inne i stan, så kanske stadshandeln lever upp av sig själv, skriver Johan Anselmsson.
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| 5. |
- Anselmsson, Johan, et al.
(författare)
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Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
- 2014
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Ingår i: International Review of Retail Distribution & Consumer Research. - : Informa UK Limited. - 0959-3969 .- 1466-4402. ; 24:2, s. 186-212
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study was to contribute to the knowledge of how manufacturer brands choose and can choose to defend themselves vis-à-vis introduction of private brands by retailers. The study adopts the same research approach as a Dutch empirical study (Verhoef, P. C., E. J. Nijssen, and L. M. Sloot. 2002. “Strategic Reactions of National Brand Manufacturers Towards Private Labels – An Empirical Study in the Netherlands.” European Journal of Marketing 36 (11/12): 1309–1326) that tested and rejected large parts of the original and well-known conceptual framework by Hoch (Hoch, S. J. 1996. “How Should National Brands Think About Private Labels?” Sloan Management Review 37 (2): 89–102) consisting of six manufacturer strategies to defend against private brands. This study is based on the Swedish market, a more typical market compared with the Dutch market characterized by high innovation level and high penetration of private brands. The study builds on a combination of qualitative and quantitative interviews with brand managers at 100 manufacturers in the Swedish Fast Moving Consumer Goods (FMCG) market. The results support Hoch's original conceptual framework concerning appropriate defence strategies for manufacturer brands. However, the two differentiation strategies – value for money and new and improved – are seen as one category of the strategies, which creates a simpler and more distinct structure to the framework. The results show that it is the largest and the leading manufacturers that choose this strategy. The lower the penetration of private brands, the larger the share of manufacturers that choose this strategy. The study gives a more nuanced picture concerning the motives behind the strategies and also concerning the differences between how manufacturers act depending on size and market share.
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| 6. |
- Anselmsson, Johan, et al.
(författare)
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What successful branding looks like: a managerial perspective
- 2013
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Ingår i: British Food Journal. - 0007-070X. ; 115:11, s. 1612-1627
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The purpose of this paper is to develop an understanding of the ways in which food companies can work with branding to perform better in the market. The authors achieve this purpose by comparing how different managers of food brands prioritise and evaluate their brands, in relation to a theoretical ideal framework. Design/methodology/approach - A survey of 77 managers of domestic and international brands. Findings - Beliefs and priorities are similar between managers. What differs is how they measure and monitor their brands. Managers of high performing brands, for example, in general measure brand equity to a greater extent than other managers, and they focus significantly more on monitoring typical brand equity elements such as brand awareness, uniqueness, and feelings. Also managers of international brands measure and monitor more intensively than those of domestic brands. Practical implications - Weaker and domestic brands could learn from the better-performing brands, by becoming more oriented towards key brand equity elements when performing monitoring, rather than focusing mainly on perceived quality. Originality/value - A comparative and systematic method that suggests an alternative and analytical approach to strengthening domestic and weaker brands
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